Aaron Hurst

Aaron Hurst Aaron Hurst is an influencer

Founder US Chamber of Connection, Taproot Foundation, Board.Dev & Imperative

Seattle, Washington, United States
152K followers 500+ connections

About

Aaron Hurst is a visionary social entrepreneur and CEO whose work advances social impact, purpose-driven leadership, and human connection. He has founded several influential organizations—including the Taproot Foundation, Imperative, and Board.Dev—each dedicated to building more connected, purposeful, and resilient communities. His latest venture, the United States Chamber of Connection, addresses the greatest challenge of the day - declining social connection and trust, uniting leaders and communities to strengthen civic engagement and relational bonds.

In 2023, Aaron partnered with Alethea Hannemann to launch Board.Dev, a social venture improving nonprofit governance through technical expertise. They work with large companies to train and place tech executives on nonprofit boards, enhancing board effectiveness in today’s evolving landscape.

Previously, Aaron co-founded Imperative, a venture-backed startup that introduced the first purpose profiling technology, helping hundreds of thousands of Fortune 100 employees engage with their purpose at work. In 2020, he relaunched Imperative as an enterprise peer coaching platform, acquired in 2024 by Chronus, a leader in ERG and mentoring platforms.

In 2001, Aaron founded the Taproot Foundation, which catalyzed the $15 billion pro bono service market in the U.S. and set the standard for corporate social responsibility worldwide, building cross-sector partnerships that support social innovation and strengthen communities.

Aaron’s best-selling 2014 book, The Purpose Economy, foresaw the rise of purpose as a core economic driver. In collaboration with NYU, he introduced the first measure of employee fulfillment, shaping national and global conversations about purpose in the workplace and higher education.

A recognized thought leader, Aaron has been featured in The New York Times, The Wall Street Journal, Bloomberg TV, and Stanford Social Innovation Review. He frequently keynotes on purpose-driven leadership and social innovation. A fellow of Ashoka, Draper Richards Kaplan, and the Manhattan Institute, he is also the author of Fast Company’s ‘Purposeful CEO’ series.

A third-generation University of Michigan graduate and recipient of its Humanitarian Award, Aaron lives in Seattle with his wife, Kara, Amazon’s head of sustainability and co-author of their children’s book, Mommy and Daddy Do It Pro Bono.

Articles by Aaron

Contributions

Activity

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Experience

  • US Chamber of Connection Graphic

    CEO and Founder

    US Chamber of Connection

    - Present 6 months

    Seattle, Washington, United States

    The US Chamber of Connection, a nonprofit launching in 2025, aims to address the greatest challenge of our day - the alarming decline in social connection and trust. Starting in Seattle we are building a model to reverse this trend across the country within a generation.

  • Board.Dev Graphic

    Co-Founder & Executive Chair

    Board.Dev

    - Present 2 years

    Seattle, Washington, United States

    Board.Dev is a movement to increase effective tech representation on nonprofit boards so that all organizations can responsibly and fully leverage the power of technology to transform lives, communities, and society.

  • Almabrands Graphic

    Executive Committee Member

    Almabrands

    - Present 1 year 8 months

    Santiago, Santiago Metropolitan Region, Chile

    Joint venture with AlmaBrands to create the purpose transformation company for Latin America. We provide leading employers with the training, research, design, and consulting services to transform lives, teams, and organizations. Offices in Mexico and Chile.

  • Imperative

    Imperative

    9 years 9 months

    • Imperative Graphic

      Founder & Senior Advisor

      Imperative

      - 9 months

      Greater Seattle Area

      Venture-backed B Corp that connects people to their purpose and each other on a massive scale. Acquired in 2024 by Chronus.

    • Imperative Graphic

      CEO & Founder

      Imperative

      - 9 years 1 month

      Greater Seattle Area

  • Taproot Foundation

    Taproot Foundation

    13 years 4 months

    • Taproot Foundation Graphic

      Founder & Senior Advisor

      Taproot Foundation

      - 1 year

      Greater New York City Area

    • Taproot Foundation Graphic

      President & Founder

      Taproot Foundation

      - 12 years 4 months

      San Francisco Bay Area

      In 2001 Aaron Hurst founded the Taproot Foundation, engaging tens of thousands of professionals' in pro bono service. Over the course of a dozen years he developed a $15 billion market for pro bono services and expanded the market around the world.

  • Director, Product Management

    iSyndicate

    - 3 years

  • Product Manager

    iOwn

    - 2 years

Education

  • University of Michigan Graphic

    University of Michigan

    BGS Service Learning

    -

    Activities and Societies: 1996 Student Leadership Award (Alumni Association) Hopwood Award Winner (Underclassman Essay) Study Abroad in Prague

  • Charles University Graphic

    Charles University

    Study Abroad Czech History and Culture

    -

Volunteer Experience

  • BoardSource Graphic

    Board Member

    BoardSource

    - 3 years 3 months

    Economic Empowerment

    BoardSource is a national organization working to strengthen nonprofit board leadership. We engage with and support a community of more than 115,000 individuals committed to creating positive change in their communities through effective board service.

  • Founding Advocate

    A Billion + Change

    - Present 18 years

    Economic Empowerment

  • Public Architecture Graphic

    Board Member

    Public Architecture

    - 10 months

    Economic Empowerment

  • Net Impact Graphic

    Board Member

    Net Impact

    - 3 years 5 months

    Economic Empowerment

    Net Impact is a community of more than 100,000 students and young professionals who want to transform their passions into world-changing action.

  • Repair the World Graphic

    Founding Board Member

    Repair the World

    - 1 year 6 months

    Education

  • Modern Elder Academy Graphic

    Seattle Chapter Lead

    Modern Elder Academy

    - Present 1 year 4 months

    Social Services

Skills

Publications

  • The Purpose Economy

    Elevate

    A series of shifts are happening in our economy: Millennials are trading in conventional career paths to launch tech start-ups, start small businesses that are rooted in local communities, or freelance their expertise. We are sharing everything, from bikes and cars, to extra rooms in our homes. We now create, buy and sell handcrafted products in our local communities with ease.

    Globally recognized entrepreneur, founder of Taproot Foundation and CEO of Imperative, Aaron Hurst, argues in…

    A series of shifts are happening in our economy: Millennials are trading in conventional career paths to launch tech start-ups, start small businesses that are rooted in local communities, or freelance their expertise. We are sharing everything, from bikes and cars, to extra rooms in our homes. We now create, buy and sell handcrafted products in our local communities with ease.

    Globally recognized entrepreneur, founder of Taproot Foundation and CEO of Imperative, Aaron Hurst, argues in his latest book that while these developments seem unrelated at first, taken together they reveal a powerful pattern that points to purpose as the new driver of the American economy.

    See publication
  • Leading a Movement to Bring Purpose & Creativity to Work

    Scribd

    The story of the founding and rise of the Taproot Foundation.

    See publication
  • Powered By Pro Bono

    Jossey Bass

    Savvy nonprofits use strategic management, marketing, technology, leadership to be competitive. With strapped budgets, many nonprofits cannot afford to pay for these resources.? However, businesses are an often overlooked as an effective source of skilled professionals who can supply the needed skills. This book shares the acclaimed Taproot Foundation?s pro bono best practices and shows nonprofit managers to apply them to their own unique challenges in a low-to-no-cost way.? The author offers…

    Savvy nonprofits use strategic management, marketing, technology, leadership to be competitive. With strapped budgets, many nonprofits cannot afford to pay for these resources.? However, businesses are an often overlooked as an effective source of skilled professionals who can supply the needed skills. This book shares the acclaimed Taproot Foundation?s pro bono best practices and shows nonprofit managers to apply them to their own unique challenges in a low-to-no-cost way.? The author offers keys to identifying opportunities for using pro bono sources, recruiting pro bono resources, and managing pro bono projects effectively.

    See publication
  • Mommy & Daddy Do It Pro Bono

    Taproot Press

    Mommy and Daddy Do It Pro Bono is a hip guide for parents and kids alike to inspire the next generation about how to give back to your community - and give what you know. What starts with a little girl asking, What do you do, daddy? leads us to a description of epic careers by inspiring parents - careers as varied as consultants, writers, accountants, engineers, architects, doctors, marketing professionals, lawyers, programmers and HR managers. Readers will quickly see that this book is not…

    Mommy and Daddy Do It Pro Bono is a hip guide for parents and kids alike to inspire the next generation about how to give back to your community - and give what you know. What starts with a little girl asking, What do you do, daddy? leads us to a description of epic careers by inspiring parents - careers as varied as consultants, writers, accountants, engineers, architects, doctors, marketing professionals, lawyers, programmers and HR managers. Readers will quickly see that this book is not your traditional kid s fare of endless role models of princesses and spacemen. With President Obama s push towards engaging all of us to volunteer and serve our communities, this book serves as a conversation-starter and share with us what inspires you.

    Other authors
    See publication
  • Powered by Pro Bono: The Nonprofit's Step-by-Step Guide to Scoping, Securing, Managing, and Scaling Pro Bono Resources

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    Other authors

Honors & Awards

  • Global Top 30 Next Generation Business Gurus

    Thinkers50

  • TED Prize Finalist

    TED

  • Nonprofit Times’ Power & Influence Top 50

    Nonprofit Times

  • Humanitarian Award

    University of Michigan

  • Commonwealth Club 21st Century Visionary Award

    Commonwealth Club

  • Manhattan Institute Social Entrepreneurship Award

    Manhattan Institute

  • Ashoka Fellowship

    Ashoka

  • Draper Richards Kaplan Fellow

    Draper Richards Kaplan Foundation

  • Michigan Campus Compact Award

    Michigan Campus Compact

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