Aaron Hurst
Founder US Chamber of Connection, Taproot Foundation, Board.Dev & Imperative
Seattle, Washington, United States
152K followers
500+ connections
About
Aaron Hurst is a visionary social entrepreneur and CEO whose work advances social impact, purpose-driven leadership, and human connection. He has founded several influential organizations—including the Taproot Foundation, Imperative, and Board.Dev—each dedicated to building more connected, purposeful, and resilient communities. His latest venture, the United States Chamber of Connection, addresses the greatest challenge of the day - declining social connection and trust, uniting leaders and communities to strengthen civic engagement and relational bonds.
In 2023, Aaron partnered with Alethea Hannemann to launch Board.Dev, a social venture improving nonprofit governance through technical expertise. They work with large companies to train and place tech executives on nonprofit boards, enhancing board effectiveness in today’s evolving landscape.
Previously, Aaron co-founded Imperative, a venture-backed startup that introduced the first purpose profiling technology, helping hundreds of thousands of Fortune 100 employees engage with their purpose at work. In 2020, he relaunched Imperative as an enterprise peer coaching platform, acquired in 2024 by Chronus, a leader in ERG and mentoring platforms.
In 2001, Aaron founded the Taproot Foundation, which catalyzed the $15 billion pro bono service market in the U.S. and set the standard for corporate social responsibility worldwide, building cross-sector partnerships that support social innovation and strengthen communities.
Aaron’s best-selling 2014 book, The Purpose Economy, foresaw the rise of purpose as a core economic driver. In collaboration with NYU, he introduced the first measure of employee fulfillment, shaping national and global conversations about purpose in the workplace and higher education.
A recognized thought leader, Aaron has been featured in The New York Times, The Wall Street Journal, Bloomberg TV, and Stanford Social Innovation Review. He frequently keynotes on purpose-driven leadership and social innovation. A fellow of Ashoka, Draper Richards Kaplan, and the Manhattan Institute, he is also the author of Fast Company’s ‘Purposeful CEO’ series.
A third-generation University of Michigan graduate and recipient of its Humanitarian Award, Aaron lives in Seattle with his wife, Kara, Amazon’s head of sustainability and co-author of their children’s book, Mommy and Daddy Do It Pro Bono.
Articles by Aaron
Contributions
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How can you clearly convey complex ideas?
My dad had a post-it note by his desk when he was writing his thesis for his PhD. It read - Keep It Simple Stupid (KISS). There are a few tricks I use to communicate complex ideas: 1) Make sure I didn't over complicate the idea. 2) Try to explain it to a child. 3) Find a good metaphor that creates a foundation. 4) Reduce it to our core human experience (how would someone 2,000 years ago explain it?). 5) Create a diagram that shows the process. 6) Tell a good story. 7) Share a vision for the future state if the idea is adopted.
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How do you influence and persuade others without being manipulative or coercive?
In addition to knowing our audience in general, it is important understanding how they are showing up in the moment and specific setting. - Are they still processing the last conversation they had? What do they need to process before they can be present? - What are they likely feeling right now? - What fears do they have that I can quickly address?
Activity
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As we wrap up the 2024 year at Fellow - AI Meeting Assistant, we want to give a special shoutout to our class of 2024 Supermanagers podcast guests.…
As we wrap up the 2024 year at Fellow - AI Meeting Assistant, we want to give a special shoutout to our class of 2024 Supermanagers podcast guests.…
Liked by Aaron Hurst
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This 37 year old CEO left school at 17 to teach blind children in Africa before building a startup to lift 50,000 people out of poverty. Meet Leila…
This 37 year old CEO left school at 17 to teach blind children in Africa before building a startup to lift 50,000 people out of poverty. Meet Leila…
Liked by Aaron Hurst
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Sustainability is moving from side stage to center stage thanks to surprising business champions: #IT leaders. As sustainability has become a…
Sustainability is moving from side stage to center stage thanks to surprising business champions: #IT leaders. As sustainability has become a…
Liked by Aaron Hurst
Experience
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Imperative
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Taproot Foundation
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Director, Product Management
iSyndicate
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Product Manager
iOwn
Education
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University of Michigan
BGS Service Learning
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Activities and Societies: 1996 Student Leadership Award (Alumni Association) Hopwood Award Winner (Underclassman Essay) Study Abroad in Prague
Volunteer Experience
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Board Member
BoardSource
- 3 years 3 months
Economic Empowerment
BoardSource is a national organization working to strengthen nonprofit board leadership. We engage with and support a community of more than 115,000 individuals committed to creating positive change in their communities through effective board service.
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Founding Advocate
A Billion + Change
- Present 18 years
Economic Empowerment
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Board Member
Net Impact
- 3 years 5 months
Economic Empowerment
Net Impact is a community of more than 100,000 students and young professionals who want to transform their passions into world-changing action.
Skills
Publications
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The Purpose Economy
Elevate
A series of shifts are happening in our economy: Millennials are trading in conventional career paths to launch tech start-ups, start small businesses that are rooted in local communities, or freelance their expertise. We are sharing everything, from bikes and cars, to extra rooms in our homes. We now create, buy and sell handcrafted products in our local communities with ease.
Globally recognized entrepreneur, founder of Taproot Foundation and CEO of Imperative, Aaron Hurst, argues in…A series of shifts are happening in our economy: Millennials are trading in conventional career paths to launch tech start-ups, start small businesses that are rooted in local communities, or freelance their expertise. We are sharing everything, from bikes and cars, to extra rooms in our homes. We now create, buy and sell handcrafted products in our local communities with ease.
Globally recognized entrepreneur, founder of Taproot Foundation and CEO of Imperative, Aaron Hurst, argues in his latest book that while these developments seem unrelated at first, taken together they reveal a powerful pattern that points to purpose as the new driver of the American economy. -
Leading a Movement to Bring Purpose & Creativity to Work
Scribd
The story of the founding and rise of the Taproot Foundation.
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Powered By Pro Bono
Jossey Bass
Savvy nonprofits use strategic management, marketing, technology, leadership to be competitive. With strapped budgets, many nonprofits cannot afford to pay for these resources.? However, businesses are an often overlooked as an effective source of skilled professionals who can supply the needed skills. This book shares the acclaimed Taproot Foundation?s pro bono best practices and shows nonprofit managers to apply them to their own unique challenges in a low-to-no-cost way.? The author offers…
Savvy nonprofits use strategic management, marketing, technology, leadership to be competitive. With strapped budgets, many nonprofits cannot afford to pay for these resources.? However, businesses are an often overlooked as an effective source of skilled professionals who can supply the needed skills. This book shares the acclaimed Taproot Foundation?s pro bono best practices and shows nonprofit managers to apply them to their own unique challenges in a low-to-no-cost way.? The author offers keys to identifying opportunities for using pro bono sources, recruiting pro bono resources, and managing pro bono projects effectively.
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Mommy & Daddy Do It Pro Bono
Taproot Press
Mommy and Daddy Do It Pro Bono is a hip guide for parents and kids alike to inspire the next generation about how to give back to your community - and give what you know. What starts with a little girl asking, What do you do, daddy? leads us to a description of epic careers by inspiring parents - careers as varied as consultants, writers, accountants, engineers, architects, doctors, marketing professionals, lawyers, programmers and HR managers. Readers will quickly see that this book is not…
Mommy and Daddy Do It Pro Bono is a hip guide for parents and kids alike to inspire the next generation about how to give back to your community - and give what you know. What starts with a little girl asking, What do you do, daddy? leads us to a description of epic careers by inspiring parents - careers as varied as consultants, writers, accountants, engineers, architects, doctors, marketing professionals, lawyers, programmers and HR managers. Readers will quickly see that this book is not your traditional kid s fare of endless role models of princesses and spacemen. With President Obama s push towards engaging all of us to volunteer and serve our communities, this book serves as a conversation-starter and share with us what inspires you.
Other authorsSee publication
Honors & Awards
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Global Top 30 Next Generation Business Gurus
Thinkers50
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TED Prize Finalist
TED
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Nonprofit Times’ Power & Influence Top 50
Nonprofit Times
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Humanitarian Award
University of Michigan
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Commonwealth Club 21st Century Visionary Award
Commonwealth Club
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Manhattan Institute Social Entrepreneurship Award
Manhattan Institute
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Ashoka Fellowship
Ashoka
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Draper Richards Kaplan Fellow
Draper Richards Kaplan Foundation
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Michigan Campus Compact Award
Michigan Campus Compact
Recommendations received
14 people have recommended Aaron
Join now to viewMore activity by Aaron
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It was wonderful to gather with our amazing CARE Board members in person in Atlanta and virtually last week. I am so grateful for the continued…
It was wonderful to gather with our amazing CARE Board members in person in Atlanta and virtually last week. I am so grateful for the continued…
Liked by Aaron Hurst
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ICYMI, I have a successor! I could not be more excited for Shannon Green to step into the CEO seat at Philanthropy for Active Civic Engagement (PACE)…
ICYMI, I have a successor! I could not be more excited for Shannon Green to step into the CEO seat at Philanthropy for Active Civic Engagement (PACE)…
Liked by Aaron Hurst
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This is currently free on Amazon Prime (for Amazon Prime members), but leaves at the end of the month. It's, perhaps, my favorite Frank Capra film…
This is currently free on Amazon Prime (for Amazon Prime members), but leaves at the end of the month. It's, perhaps, my favorite Frank Capra film…
Liked by Aaron Hurst
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Welcome to Seattle, Kaapo Kakko! We are hosting a Seattle Welcome Day on February 8th at Town Hall Seattle if you want to come get to know some other…
Welcome to Seattle, Kaapo Kakko! We are hosting a Seattle Welcome Day on February 8th at Town Hall Seattle if you want to come get to know some other…
Liked by Aaron Hurst
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Last week, the Seattle Arts & Lectures team gathered for our annual celebration of the season. We cooked an amazing Thai noodle class at The Pantry…
Last week, the Seattle Arts & Lectures team gathered for our annual celebration of the season. We cooked an amazing Thai noodle class at The Pantry…
Liked by Aaron Hurst
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INVESTING. "I love words, and this year this one has been on my mind. It's another one that seems to have undergone a kind of semantic…
INVESTING. "I love words, and this year this one has been on my mind. It's another one that seems to have undergone a kind of semantic…
Liked by Aaron Hurst
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Hey fellow Seattleites! Loneliness and declining social connections are big challenges today. But a new nonprofit in town is ready to change…
Hey fellow Seattleites! Loneliness and declining social connections are big challenges today. But a new nonprofit in town is ready to change…
Liked by Aaron Hurst
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