Aaron Kendeall

This article from Adirondack Harvest perfectly highlights the challenges of marketing your products amidst what seems like a thousand confusing #foodlabels and #foodmarketingterms. Check out the breakdown of #organic, #pastureraised, #freerange, and more here: https://lnkd.in/ej_uxztb

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Thanks, Charles Passy, for including Birdie's Pimento Cheese and Tam's Sweets in your MarketWatch article "7 trends to watch in the food world — from freeze-dried candy to mushroom coffee.' Read here:

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Artisan Dairy Food Safety Plan Support for small / start-up dairy processors Do you have questions about your Food Safety Plan? Need coaching? Are you a new or expanding dairy processor? Questions on your food safety activities? Steps you need to take to be FSMA compliant? We're here to help! These Free Q&A sessions focus on a specific food safety topic but also include plenty of time for any questions about your specific food safety plan: Verification and Records July 8, 9-10 am EST Environmental Monitoring  July 25, 3-4 pm EST Recall Plans  August 12, 10-11 am EST Prerequisites and GMPs  August 22, 3-4 pm EST The full schedule of topics can be found at https://lnkd.in/eCA6tGPW These workshops are made possible through the support of a USDA-NIFA grant through Cornell University, North Carolina State University, Oregon State University, and the Innovation Center for U.S. Dairy. #foodsafety #artisandairy #cheesemaker #icecream #cheese

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Artisan Dairy Food Safety Plan Support for small / start-up dairy processors Do you have questions about your Food Safety Plan? Need coaching? Are you a new or expanding dairy processor? Questions on your food safety activities or steps you need to take to be FSMA compliant? We're here to help! These Free Q&A sessions focus on a specific food safety topic but also include plenty of time for any questions about your specific food safety plan: Allergen Controls June 10, 10-11am EST Supplier Controls June 27, 3-4 pm EST Verification and Records July 8, 9-10 am EST The full schedule of topics can be found at https://lnkd.in/eCA6tGPW These workshops are made possible through the support of a USDA-NIFA grant through Cornell University, North Carolina State University, Oregon State University, and the Innovation Center for U.S. Dairy hashtag #foodsafety #artisandairy #cheesemaker #icecream #cheese

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In my latest SOMM Journal Bottom Line column, how to work with (or when necessary, against) distributors to build strong wine programs. Re https://lnkd.in/gptkmwe3 #winelist #restaurantwine #foodandbeverage #sommeliers #sommelierlife

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I love it when this happens—client Grote Company's thought leadership piece, 𝘖𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘖𝘶𝘵𝘸𝘦𝘪𝘨𝘩 𝘗𝘪𝘵𝘧𝘢𝘭𝘭𝘴 𝘧𝘰𝘳 𝘍𝘰𝘰𝘥 𝘗𝘳𝘰𝘤𝘦𝘴𝘴𝘰𝘳𝘴, was featured in the June issue of Food Industry Executive. Then, it made it into the publication's Top 5 Articles of the Month as the second most-read article in June. That resulted in a 𝘴𝘦𝘤𝘰𝘯𝘥 article. This is an example of taking owned content (a blog post published on your site) and repurposing it by turning it into earned media using a PR approach through media relations (pitching it as editorial content). This means the piece gets much more visibility. More members of your potential audience will see and read the content. And, it links back to the company's site, potentially driving traffic. The link to the article is in the comments. #manufacturingPR #manufacturingmarketing #thoughtleadership #PRtips

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As a wine consumer or industry professional, you’ve likely faced conflicting questions about wine and health. Women For WineSense is committed to providing you with the knowledge to make informed, balanced decisions that are best for YOU. Join Dr. Laura Catena—a fourth-generation Argentine vintner, Stanford-educated medical doctor, and respected voice in the wine and health conversation—as she leads a candid discussion: “As a Doctor, I’ve Read the Data and I Still Consume Wine in Moderation” 🗓️ Monday, September 30 🕛 Noon Central 💻 Zoom In a time of shifting guidelines and increasing debate, it’s more important than ever to approach the subject with unbiased, research-backed perspectives. Dr. Catena will examine the recent WHO statement claiming ‘no amount of alcohol is safe,’ discussing the nuances of moderation, culture, and individual health decisions. 📢 Call to Action: Let your voice be heard! Engage in this critical conversation that values science and informed decision-making. 📍 see below Women For WineSense Your health, your choice—join us and lead with unbiased science!

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🍹💕🎙️New episode featuring the founders of Speed Rack! Learn about their new book A Quick Drink and more!

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Kudos to Baldor Specialty Foods, Inc. for staging an A+ trade event in New York City this week, Baldor Bite 2024, complete with a tuna cutting demo of a 100 lb. Bigeye Tuna, a bustling exhibit area stuffed with produce vendors, cheese purveyors, plenty of meats, charcuterie, EVOOs and more. The piece de resistance: free tattoos, real ones, inked by members of a women’s tattoo collective in a lounge with huge windows that looked out on New York’s East River. Chefs lined up for the food-themed tattoos, offered on forearms only from a menu of options. The most popular: A knife and the phrase “Yes chef.” I’ve seen plenty of fake tattoos offered at trade shows. Never real. There was plenty of complimentary coffee, bottled water fizzy and flat, free lunch from companies whose food Baldor represents, ice cream and drinks. Lots to keep the buyers attending in the house for longer. The panel lineup was strong. Restaurateur Danny Meyer was the keynoter. Chef Dan Barber of Blue Hill at Stone Barns talked about seeds. I attended one called “Sweet Talk” hosted by pastry chef and TV personality Zac Young with pastry stars and food entrepreneurs including Elisa Marshall, founder of the rapidly growing pastry-café chain Maman NYC —now with 34 locations-- Camari Mick Executive Pastry Chef at The Musket Room and Raf’s in New York, pastry chef Kelly Nam and Tyler Malek, co-founder of Salt + Straw, the innovative ice cream company based in Portland, Ore., with 40 scoop shops and two opening in New York City. Pear and blue cheese ice cream anyone? Tidbits from the panel: Desserts are a drain on restaurant profits. This may be old news, but new to me. Just think: when patrons are disappointed in the food or service, the manager often makes up for it by offering a free dessert, or two. How to boost sales? “It’s all about grabbing people’s attention,” says Kelly Nam. Think uni on ice cream.  Camari Mick turned her pastry know-how to cocktails and created a mezcal milk punch that sells for $24. Maman creates intrigue with flavor combos on classics, such as lime cilantro sugar cookies. Dessert menus may be at risk at small restaurants. Patrons are enjoying going elsewhere for an after-dinner drink or an ice-cream cone versus lingering at the same spot, panelists said. This is good news for the bars and scoop shops, not so much for restaurant pastry departments. Zac Young offered advice to pastry teams: “Make yourself as useful as possible.” He suggested making pasta, pizza doughs, bread service garnishes for the bar, drink mixers, bitters, etc. Separately: Great bites consumed by yours truly: giant blueberries, focaccia topped with ricotta cheese and balsamic vinegar pearls from De Nigris and a delicious drinking chocolate from TCHO Chocolate. I did not get a tattoo. #tradeshows #specialtyfood #foodindustry #pastry #produce #restaurants

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https://lnkd.in/eDzDtE22 Food and beverage analytics is used by companies to identify their source of primary profits. They can use this insight to focus more on demanding products and help in adjusting pricing strategies to consider consumer demand and market trends. You need this. #CulinaryAnalytics #FoodIndustry #BeverageIndustry #RestaurantOwner #Entrepreneur #Analytics #data #datadriven #predictability

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Is #flexitarianism combined with digital media a key to shifting the food system in a more sustainable direction? Here are some interesting insights from Datassential's Huy Do and World Resources Institute's Edwina Hughes at The Culinary Institute of America's Menus of Change conference on consumer behavior, tactics to increase plant-forward menu options and the influence of digital media on consumer perceptions and expectations of plant-forward foods. #Plantforward #Healthandwellness #menutrends #foodservice #sustainability

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Stabilization appears to be the theme for food and bev in the coming year rather than growth, according to this story by Keith Nunes on Circana's latest projections. #bakingindustry #foodandbeverage

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Walking the National Association of Convenience Stores trade show at their annual conference this week, I spotted several emerging bev alc trends as we head into a new year: "Grape" is the hot new flavor, taking its cues from the energy drink sector (White Claw, Monster Brewing Co.'s "The Beast" and Clubtails are all coming out with grape flavored offerings next year); BeatBox copycats are emerging (Atomic Boss Hard Punch, Beach Juice); "wine-like ABV w/o the wine (Smirnoff Ice "Shorties) and more Hispanic consumer-focused brands (MBC's new Michelada play, Michi). More observations here: https://lnkd.in/gj7dM7tX

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Check out my latest article on the current custom crush landscape in the August issue of WineBusiness Monthly! 🍇

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And not just wine...

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Checkout this article about our sushi that we make in-house for our retail shops. We are using technology in a way that allows us to have the highest quality seafood and rice available for our sushi. My big business bet is that people will eat more sushi when it is: quality, transparent, and free of carbon dioxide gas. What do you think?

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A recent Cornell study found non alcoholic craft beer has a higher risk of foodborne pathogens. I have a few ideas on how beer brands can address emerging food safety concerns in their content marketing. 👇 👇 👇 Check out my new blog post on how to educate customers, generate good faith, and avoid common marketing pitfalls: #beer #beerindustry #beermarketing #craftbeer #nonalcoholicbeer #nonalcoholicbeerindustry #marketingtips #contentmarketing #contentmarketingtips #foodborneillness #foodandbeverageindustry #beverageindustry #beverages

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If you're in produce, we want to hear from you! Share your personal story ... or tell us your company's story or your family's legacy. How did you get your start? What is it about this industry that continues to drive you? #celebratingfresh #freshproduce #wholesale #retail #supermarket #grocery #fruits #vegetables #nyproduceshow

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New blog post! Continuing our series on the basics of beer ingredients and brewing processes, today’s post is all about the basics of brewing yeast and beer fermentation. https://lnkd.in/eygCWHG2

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