ZoCo Design

Grateful for our smart team, inspiring clients, and all the opportunities we’ve had this year to make an impact—Happy Thanksgiving from all of us at ZoCo! 🦃✨

Recruiting healthcare professionals for product discovery? ZoCo's VP of Product Design, Anna Klatt, shares practical tips to connect with this audience—even when it feels as challenging as herding greased-up cats. 🐾 👇👇👇Check out her top tips, with additional detail in the article linked below 👇👇 https://lnkd.in/gKCj_85D

Cowork with us! We've teamed up with IxDA in Columbus to host their December coworking day on Tuesday, Dec. 10 9am-4pm. Once home to Brazenhead Irish Pub, our studio in Grandview is the perfect place for a day of focus and inspiration. Bring your laptop and dive into your projects alongside our UX researchers and designers. Speaking of focus, let’s talk about the coffee. Moonbird, the best coffee cart in Columbus (seriously), will be parked out back. Grab your favorite latte and join us—we’d love to have you! Details in the event link here: https://lnkd.in/gG2s597t

Last night we celebrated being a ⭐ Best Place to Work ⭐ in Columbus thanks to Columbus Business First. ZoCo's very own Shane Richardson repped our squad at the event and had big kudos to give to the team at Matic for their Semi-Charmed music video in the the Spirit competition. 👏 👏 👏 We love celebrating the wins of our community and fellow people-first businesses. Thank you to our team, clients, and cheerleaders that make ZoCo such a special place to work and grow.

In healthcare, UX research isn’t just about screens—it’s the strategic edge you need to build better products, faster. If you're setting 2025 goals or planning your next big product bet, consider these questions: 1️⃣ What don’t I know? Why is XYZ trend happening? 2️⃣ Who’s the real user? Buyer? How do we find them? 3️⃣ Where’s our biggest opportunity to improve the whole experience? 4️⃣ Are we on the right track? Is this idea worth pursuing? 5️⃣ Are users getting it—and using it—like we expect? Can you confidently answer these? If not, check out how UX research can help: https://lnkd.in/gZd5Wkce

Why is ZoCo committing it's practice to delivering actionable user insights to healthcare product leaders? 1️⃣ People are the heart of healthcare. Human factors, service design, and UX identifies the meaning behind all of this behavior—and what can be done to influence it. 2️⃣ The insights we deliver match what people want with what businesses need. UX plays a critical role in impacting both user success, and the financial health of your organization. 3️⃣ Our healthcare experience runs deep. From HIPAA compliance, to SDoH, to overcoming recruitment barriers for research—we have faced these challenges often enough they are now muscle memory. #healthcare #healthtech #productdesign #UX #userresearch #UXR 🔗 Read more in the letter from our Founder, Lacey Picazo - https://lnkd.in/gMTFN7XV

The word is out! ZoCo has a new focus: improve healthcare one product at a time. At ZoCo, we understand that healthcare is complex, fragmented, and full of challenges—it’s also deeply personal to the humans involved at every stage. That’s why we’re committing our practice to the builders who are trying to improve it. Healthcare isn’t new to ZoCo, but this focus will deepen our expertise and sharpen our understanding of the unique challenges in this space. By committing to healthcare, we’re not just growing our portfolio—we're building a specialized team that will be fully immersed in the latest innovations and user needs. This focus has been a long time coming. Read about our history of work in the space in a letter from our Founder, Lacey Picazo: https://lnkd.in/gMTFN7XV 💙

Big things are on the horizon here at ZoCo … and the wait is nearly over. We’re combining our deep industry expertise with our commitment to human-centered design to make a meaningful impact on an industry where it matters most. Want to be the first to know more? Keep an eye on our socials and subscribe to our newsletter for a first look at what’s coming in ZoCo’s next chapter. 🌐 zocodesign.com/newsletter

Exciting news from #HLTH2024:  We're thrilled to see Avandra Imaging emerge from stealth mode! By providing health systems, biopharma companies, and AI developers with easier access to advanced imaging data, Avandra is paving the way for groundbreaking research and innovation in healthcare. Congratulations to the Avandra team on this milestone! #HealthcareInnovation #AI #ImagingData