Zeta

When clients ask us what next-gen processing can do that legacy card processors cannot, it’s ironically not a quick answer – not because the possibilities are limited but because they are so unlimited. It's like someone in the 1990s asking what a smartphone can do. The answer can easily become conceptual, such as hyper-personalization or relationship-based products but you really must see it in action to see what it can do. That’s why I’m excited to share our newest eBook that illustrates 12 uses cases for how card issuers can use a next gen platform in ways where legacy processors either struggle or just cannot provide.  Here’s a link to the eBook: https://lnkd.in/gDAEMeD4 The examples presented in this paper also happen to be where much of the growth opportunity exists in cards over the next few years, as innovative financial institutions will leverage these to build loyalty, engagement and new account growth. Leading issuers get this.  It’s exciting to see that US Bank, one of the leaders in digital customer experience, is launching one of the very use cases we highlight in this report: a relationship-based rewards program where customers with larger deposit balances can earn higher credit card rewards. Let me know in the comments which of these use cases you think will be most important to capturing growth in the coming years, and which ones you think we left out of the list.

We as a nation are systematically set up for failing our citizens. The widespread adoption of mobile, digital payments and financial services have meant that we are trapped with the OTP menace. SMS based text messages are based on a casual communication protocol from the 1980s and we use that verifying critical payments and our very identity no less! No wonder fraudsters are exploiting this in every which way especially with the most vulnerable - the elderly and the digital newbie labor class We cannot use passwords or PINs also. 99% of citizens are security illerate and these methods are super-prone to social engineering. In fact we simply cannot rely on 'what you know' to reliably authenticate users. So what do we do? We have to evolve to 'what you have' as an industry and as a nation as per us at Zeta the answer lies in moving towards trusted network authentication. SMA or silent mobile authorization is proming but not without its share of problems. A better solution would be telecom operator Apps on the mobile phone that provide authentication service to everyone the only reliabily phising proof solution though is to use FIDO compliant wearables. There are many but affordability is often cited as the barrier to their adoption. We've seen bluetooth devices break the barrier when the industry as a whole pushed for their adoption. we believe that can happen here also The fraudster is way ahead of us. They will move to unfriendly nations, adopt the very AI that is supposed to protect us to brute force hack us and stop at nothing to advance their cause. Our only hope is for all stakeholders to come together and put a end to end security framework and implement it in respective parts with utmost seriousness Is the industry taking security and risk with the required seriousness? I had an opportunity to sit down with Ramesh Lakshminarayanan Karan SapraAshok HariharanNatasha Jethanandani and Nivedita Mookerji and discuss this very important topic at the Business Standard BFSI summit last week. Each of the panelists are doing deep work in this space and it was personally very enlightening for me read more about it here:

We had the opportunity to catch up with Zeta's Head of Finance, Mehul Turakhia, whose career has spanned some of the most influential finance roles in India. In this interview, Mehul covers how the finance function has evolved into a strategic powerhouse in today’s tech-driven world and the innovative approaches he’s taking to attract and retain talent in a hyper-competitive job market. This conversation is packed with actionable insights for finance professionals navigating a rapidly changing landscape. Check out the full interview for more of Mehul’s perspectives on strategic leadership, resilience, and the future of finance. 🌟

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