Getting honest feedback starts with testing the right ideas. In our latest workshop, Chris Willocks from Radish shared how low-fidelity testing—simple sketches and words—helped uncover what really resonates with audiences. Instead of polished concepts, they focused on raw ideas to explore themes like honesty and challenge industry assumptions. The result? Insights that shaped messaging in ways no one expected. Catch the full workshop to see how this approach works in action. [Insert link]
Wynter
Market Research
Austin, TX 20,010 followers
On-demand market research platform for B2B.
About us
Wynter is an on-demand market research platform for B2B. It's the fastest way to get feedback from your target customers and learn how your messaging is resonating with them. - Market and brand research surveys - Conduct message testing for website, ad, and email copy. - Get qualitative insights on what your prospects think about you. Test with verified B2B audiences: target by job title and industry. Set up a test in minutes, results in 12-48 hours.
- Website
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https://wynter.com
External link for Wynter
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Austin, TX
- Type
- Privately Held
- Founded
- 2021
- Specialties
- product messaging, positioning, messaging, buyer intelligence, buyer research, product marketing, market research for B2B, brand research, brand awareness, and message testing
Locations
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Primary
901 S Mo Pac Expy
Suite 150, Barton Oaks Plaza One
Austin, TX 78746, US
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Telliskivi 60i
Põhja-Tallinn, Harju 10412, EE
Employees at Wynter
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Erik MacKinnon
Head of Revenue at Wynter
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Peep Laja
CEO @ Wynter. 3x Founder. Host of the How to Win podcast.
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Leho Kraav
CTO @ Wynter. Entrepreneur. Working in SaaS, e-learning, conversion optimization, software development spaces, growing a portfolio of companies.
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Robert Lendvai
Marketing Strategist & Startup Advisor | Still Curious, Always Learning | Happy to Mentor
Updates
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The audience’s priorities aren’t always what you assume. In a recent workshop, Chris Willocks from Radish shared a surprising lesson in validating creative ideas with real ICP feedback. Sometimes, what seems obvious, like a focus on cost savings, turns out to be secondary when you dig deeper. These insights can reshape not just your messaging but your entire strategy. Curious to learn how this approach led to a complete messaging pivot? Watch the full session, link in the comments.
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Testing your pricing page isn’t just about tweaking design or layout, it can uncover deeper challenges in how you communicate value. In our case, a single test revealed overwhelming information and points of confusion. We not only refined the page but also sparked larger conversations about packaging, pricing strategies, and account structures. See how feedback can lead to bigger insights. ➡️ Watch the full workshop, link in the comments.
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Pricing pages are among the most visited on your website, yet gathering actionable feedback on them has always been tricky. Why? Without context, it’s nearly impossible for someone to assess the value behind your pricing. Watch the full workshop to understand how our pricing page test works. ➡️ Link in the comments.
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Tomorrow: your last chance to join the final Wynter Workshop of 2024. See how Digital Radish uses Wynter to validate creative ideas with real ICP feedback. From strategic planning to creative fine-tuning, discover how audience insights power campaigns that resonate. 📅 December 11 | 🕙 10 AM CST Don’t miss it, register now in comments.
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Making sense of qualitative data doesn’t have to be hard. In a recent workshop, Dustin shared a simple, effective framework for codifying qualitative insights using a structured Google Sheet. Whether you’re analyzing responses from a Wynter test or any other research, this method helps you organize and distill key findings with ease. Watch the workshop to get access to the template, link in the comments.