WebMD Ignite

Happy holidays and warm wishes from everyone at WebMD Ignite! We’re thankful and grateful for our clients and partners. Together we help guide people to better health from Discovery to Recovery.

Thank you Laurie Sullivan, MediaPost journalist and editor, for taking time to speak with Ann Bilyew about WebMD Ignite’s latest programmatic advertising solution. It is the zero-waste media solution that efficiently targets precise, high-quality consumer and healthcare professional audiences in engaging environments, reaching more than 98% of U.S. healthcare consumers and 3.2 million health-care providers. Read Laurie’s article, linked 👇. https://lnkd.in/dBF2Cg2j

A cancer research and treatment center wanted to continue their leadership profile in the competitive cancer care space, while driving brand awareness and engagement, specifically for immunotherapy. They partnered with WebMD Ignite to create an editorial destination that would provide  a seamless, guided experience with content tailored to the consumer journey. Written by WebMD’s Editorial team, comprehensive information included 17 articles, two slideshows, and 12 videos at 100% share of voice (SOV). As an added plus, visitors were able to book appointments with the center’s medical staff through the integrated Provider Select feature. Read how they achieved more than 234K page views, with the average visitor spending 3.55 minutes on the site, and nearly 100 appointment requests. https://lnkd.in/e9FJ2BMT

Thank you Syed Hamza Sohail, contributor at HIT Consultant Media, for your recent coverage of WebMD Ignite’s enhanced programmatic advertising solution, Ignite Programmatic. At WebMD Ignite, we strive to create seamless health experiences that engage, optimize outcomes, and build lifetime value. ICYMI, read Syed's news and insights 👇 https://lnkd.in/enN5CNJe

Thank you Jack O'Brien, managing editor at MM+M, for taking time to speak with Ann Bilyew and Matt Klein, MBA, Healthcare Administration about WebMD Ignite’s latest programmatic advertising solution. Through the integration of advanced audience segments, we’re able to deliver more precise targeting and reduce wasted ad spend for healthcare marketers. This helps align with KPIs, improve campaign effectiveness, and maximize ROI. Read Jack’s coverage, linked 👇. https://lnkd.in/esJit4fe

https://lnkd.in/enN5CNJe

‘Tis the season! From all of us at WebMD Ignite, we want to wish happy, healthy holidays to you and yours. AND — we have a gift for you: Get 30% off Krames Store orders of $350 or more, with shipping and handling only $4.99. But be quick! Because the year ends on 12/31/2024 — and so does this offer! ➡️ Kramesstore.com

Today, WebMD Ignite announced the launch of our enhanced Programmatic advertising solution for zero-waste, data-driven audience targeting. Driven by data, Ignite Programmatic enables healthcare marketers to segment audiences based on historical clinical behaviors, specific attributes, demographic insights, location, and engagement with health-related digital content. All of this occurs at a campaign tactic level. By using pseudonymous first-party data insights, we can reach more than 98% of U.S. health-focused consumers and 3.2M healthcare professionals. It’s the easiest way to provide the greatest visibility to health audience behaviors and needs. Our key endemic and programmatic channels include display media, video, CTV, native formats, DOOH, audio, and email. Read all about our Programmatic offering, linked in the comments below.

Luminis Health, a non-profit regional health system in Annapolis, Maryland, offers one of the largest lines of orthopedic services in the region. Yet they needed new ways to reach a larger audience and stay ahead in a competitive marketplace. They partnered with WebMD Ignite to create a paid search campaign to increase awareness, promote preventative orthopedic care to individuals needing treatment, and drive new patients to the health system. The campaign  brought in  more than 6.7K patients, creating a total campaign ROI of 24.45:1. Read this incredible success story, linked in the comments 👇.

Changes are coming to HEDIS scores, and they’ll be more heavily weighted in 2026. That means they will affect your Star Ratings going forward. In other words, it’s an opportunity! In the first of our 2-part blog series, we’ll share some insights on how your organization can implement change now to improve those all-important scores. Check it out here ➡️ https://lnkd.in/efA3ZK9c