We Are BMF

Picture this: The White House, steeped in history, its halls transformed into a winter wonderland. The Grand Foyer is adorned with tall, lively Christmas trees and handcrafted white doves to bring First Lady Jill Biden’s “Peace and Light” vision to life for the Biden administration's last holiday season in "The People's House."🎄 And this week, we got to pull back the curtain on this merry feat. 🔍 On the latest episode of Campaign US Chemistry, I got to chat with Brian Feit & Joshua Tierney from We Are BMF for a BTS look at what goes into decorating the WH for the holidays and channeling the holiday spirit into breathtaking designs for such a historical space. 🎀 Thank you both for the laughs and entertaining my important questions around using push pins in the living museum of American history 📝 Episode out now: https://lnkd.in/eaPekftB Photo below courtesy BMF. Credit: Katie Ricks.

Talk about a 'Made to Inspire' moment! Listen in as Campaign US' Luz Corona, MPS interviews BMF founder Brian Feit and head of strategy, Joshua Tierney, regarding our festive collaboration with 'The People's House,' the challenges of working in a historic space and the festive spirit felt amongst the staff and volunteers decorating for the Biden Administration's last Christmas in #TheWhiteHouse. We also touch on future projects, including work with #Beyonce and treating our employees and partners with the same care as their clients. #WeareBMF #MadetoInspire #CampaignUS #WhiteHouseHoliday https://lnkd.in/geWuv4HQ

BMF got the scoop on #RHOLC this week in NYC - literally 🍦

At BMF, we treat our clients and employees like friends and family. This got us thinking about friendship from a #marketing perspective: the relationships #consumers have with #brands. Built on trust and loyalty, these connections are rooted in shared values, emotional bonds, and a sense of community—just like real friendships. Sometimes these relationships are wonderful, but sometimes, they can be rocky, even with periods of estrangement. Friendships take maintenance and generosity and so many things. Community building isn’t always easy. As we enter the busy #holidayseason, a crucial time for many to be in the black, we’re reflecting on what it means to cultivate brand friendships, because we all have relationships with brands as consumers, let alone as marketers. Brands represent collective societal hopes and desires that fuel the holiday dreams for so many. In the latest edition of #ThePulse, we share our thoughts on building lasting connections—between brands, agencies, and consumers and give an insider perspective on relationship building from Managing Partner, Edward Starr. Wishing everyone a Happy #Friendsgiving and festive season ahead ✨ #WeareBMF #MadetoInspire #FestiveSeason #Marketing https://lnkd.in/ggsNt7Cp

#CLIENTAWARD They say a picture is worth a thousand words and this couldn't be more true for Rosewood Schloss Fuschl. It's been our honor to help bring the remarkable beauty of this property to life through a visually-arresting social and content strategy. Congratulations on this well deserved recognition! #WeareBMF #MadetoInspire #RosewoodSchlossFuschl #SocialStrategy #SocialContent

Anyone who works in #marketing and #communications knows that Q4 can be one of the busiest seasons of the year. From key selling periods, to iconic cultural moments like Miami Art Week, to 2025 planning and fiscal follies—we’ve been staying busy. Amidst it all, we’re taking a moment to look back and share with you some of what we’ve been working on in Q3. From taking #Lamborghini to Monterey Car Week (again), to plugging into youth culture with the better-for-you-beverage brand #Poppi, to concepting and leading creative development on a global scale for one of beauty’s biggest moments, #SEPHORiA: it’s not lost on us that we work with iconic brands that are leaders in their verticals. On the topic of icons, BMF also partnered with Luxury Group by #Marriott International to launch a partnership with Sotheby’s, pairing iconic pieces with exceptional experience packages offered at auction—for the first time ever. And just in time for Halloween, BMF partnered with #Progressive Insurance to conjure up a cultural icon, Beetlejuice! Beetlejuice! Beetlejuice! We’re proud to share with you some of our work from this past quarter. Read on and as always, stay inspired! ✨ #WeareBMF #MadetoInspire #BMFTheQuarterly https://lnkd.in/g9eBrHHP

The intersection of #sports and #culture is rapidly evolving, with influences from #music, #fashion, and #entertainment reshaping fandom and attracting new audiences. A prime example is the high-profile connection between Travis Kelce and Taylor Swift, which highlights the growing engagement of women in sports. Athletic wear is also gaining traction beyond traditional fans, appealing to style-conscious #GenZ 'ers who embrace baseball caps and jerseys as fashion statements. In this edition of #ThePulse, explore our roundup of the exciting developments at the crossroads of sports, fashion, celebrity, and music, where new audiences are emerging throughout the cultural calendar. Read on for more and stay inspired ✨ #WeareBMF #MadetoInspire #ThePulse #SportsMarketing https://lnkd.in/gYK2RBdd

#WINNER we couldn't be more proud to celebrate #BMFPRclient Tourism Fiji for this recognition in Condé Nast Traveler Readers' Choice Awards two 👏 years 👏 in 👏 a 👏 row. It was an honor to help spread the #bula to our #Dallas and #NYC media and industry friends over the past few weeks! Hannah Townsend Murphy | Kathy Koyamaibole | Brent Hill | Srishti Narayan #WeareBMF #MadetoInspire #TourismFiji #CondeNastTraveler #ReadersChoice

#ClimateWeek NYC kicks off today and we’re excited to be working closely with Emerson Collective, a social impact organization founded by Laurene Powell Jobs, philanthropist and advocate for social change. Emerson Collective focuses on a wide range of critical issues, including environmental and climate concerns. In celebration of Climate Week NYC, Emerson Collective is hosting the Climate Science Fair, set along The High Line, Manhattan’s iconic elevated park. The event will bring together scientists, food enthusiasts, thinkers, nature lovers, and curious minds of all ages to showcase bold climate solutions that are not only possible but already making a tangible impact. In the spirit of Climate Week, we’re reflecting on how #brands and #creators are addressing climate challenges and bringing their own initiatives to market. Read on to discover how brands are stepping up to create a brighter future and meet the change-makers leading the charge. And as always, #stayinspired #WeareBMF #MadetoInspire #ClimateWeek https://lnkd.in/gg4NbUCp

Sometimes you need to eat a whole cucumber. And sometimes, it’s important to be very mindful, very demure. If you don’t know why, you weren't paying attention to last week’s latest #TikTok obsessions. With all this buzz over ‘Cucumber Boy’ and Jools LeBron, it got us thinking about the genesis of these hyper-niche, fast-moving trends and social communities, and how brands can tap in before they become mainstream and yesterday’s news. If you’re a Millennial marketer reading this, please note: #BratSummer is over. TikTok moved on to #DemureFall weeks ago, and now that “Summerween” is over, they’re talking about Halloween—in August. Subcultures were once gated. The barrier to entry was participation, or at least posing. Today, algorithms introduce us to and give us a platform to participate in more subcultures, subgenres, and trends than ever before, and they evolve at the speed of virality. From hyper-specific lifestyle aesthetic groups like “Coastal Aunties”, to fast-food guzzling “Chipotle Boys”, there’s a niche community for everyone. And, unlike subcultures of the past which required participants to adopt a full lifestyle, users can mix-and-match their subcultures and memes to build their own personality—IVL or IRL. Read on to explore the brands, platforms, influencers & creators who are seizing the moment. And as always, #StayInspired https://lnkd.in/giedXyZK