Vertosa

Reflecting on MJBiz and a thank you to everyone who attended our Morning Mixer. Bigger and better for next year? Tune into the full episode at https://lnkd.in/gH7rtUuT

MJBizCon is off to an incredible start and we can’t wait to hang with you all at our Morning Mixer tomorrow. Getting to see some of our favorite products together in one room has been a joy — Special thanks to our title sponsor, JBC Recruiting, for making this possible, as well as our amazing drink sponsors, including: Artet, ayrloom, BOLDT., CLRTY Company, Collective Project, Daytrip, Drink Modern Technologies, Elevado Drinks, Fable, FIND WUNDER, Happi , High Rise Beverage Company, Hippie Water, Keef Brands, Jones Soda Co., NOWADAYS, PAMOS BEVERAGE CO.Picco Beverage Group, Señorita, Surly Brewing Co., Sweet Justice, Trail Magic, Tupley, Uncle Arnie's, Upstate Elevator Supply Co., and Wana Brands. -- About JBC: The cannabis recruiting team at JBC is led by Global Director of Partnerships, Maxwell Snyder, alongside Candice Miles, Head of Recruitment, and Keenan Koff, Senior Recruiter. Together, they bring over a decade of specialized recruiting experience within the cannabis industry, partnering with some of the biggest brands and fastest-growing innovators in the space. Contact the team directly: Max: https://lnkd.in/gAcrkB-u Candice: https://lnkd.in/g9NikeeV Kennan: https://lnkd.in/gmzcSanc

As we begin the Thanksgiving holiday and the year comes to a close, I find myself reflecting on how far we’ve come—not just as a company, but as a beverage category and an industry. This is the first year I haven’t needed to spend hours upon hours convincing people that THC-infused beverages are real, viable, and here to stay. It’s also the first year where survival didn’t dominate the conversation and my mindspace, but growth and opportunity did. For that, I am deeply grateful. I’m incredibly fortunate to be on this journey to #infusetheworld alongside a brilliant team that takes true ownership of the company, incredible partners that strive to elevate the industry, loyal customers that understand the true value of partnership, and, of course, my family and friends and their unwavering love and support. 𝗔 𝘀𝗽𝗲𝗰𝗶𝗮𝗹 𝘀𝗵𝗼𝘂𝘁𝗼𝘂𝘁 𝘁𝗼 𝘁𝗵𝗼𝘀𝗲 𝘄𝗵𝗼’𝘃𝗲 𝗯𝗲𝗲𝗻 𝗵𝗲𝗿𝗲 𝘀𝗶𝗻𝗰𝗲 𝘁𝗵𝗲 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴—especially to those who paved the way before I even entered this space. Your perseverance gives us the foundation to dream big and continue to forge ahead. This year has proven what we’ve always believed: we’re on the right path. With Vertosa selling nearly two metric tons of active cannabinoids this year, it’s clear this category is thriving. Major retailers, distributors, and alcohol brands have embraced the opportunity, validating not just our vision but the incredible potential that lies ahead. And while we’re celebrating this progress, I’m reminded just how early it still is. None of this would be possible without my family—their love, patience, and belief in me fuels my ability to show up, whether it’s through the long days, late nights, or nonstop travel. Thank you for grounding me when the grind feels endless. Of course, there’s still work to do. 𝗧𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝘄𝗮𝗻𝘁𝘀 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝗰𝗮𝗻𝗻𝗮𝗯𝗶𝗻𝗼𝗶𝗱𝘀, 𝗮𝗻𝗱 𝗻𝗼𝘄 𝗶𝘀 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗽𝗿𝗲𝘀𝘀 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿. Until cannabis is descheduled and infused beverages are offered alongside alcohol everywhere it’s sold and served, our mission isn’t complete. So, as we head into the uncertainty of next year, I urge everyone: 💡 𝑮𝒆𝒕 𝒊𝒏𝒗𝒐𝒍𝒗𝒆𝒅—join the conversation. Listen to opposing viewpoints and reassess the landscape regularly. 📢 𝑮𝒆𝒕 𝒍𝒐𝒃𝒃𝒚𝒊𝒏𝒈—advocate for descheduling and fair access. Now is the time to join organizations like the National Cannabis Industry Association or the Coalition for Adult Beverage Alternatives. 📚 𝑮𝒆𝒕 𝒆𝒅𝒖𝒄𝒂𝒕𝒊𝒏𝒈—dispel myths and build trust. Be vigilant about promoting truths while rejecting operators that mislead retailers consumers. We’re closer than ever, and this momentum is ours to carry forward. Thank you to my team, our partners, and my family (including my Vistage Worldwide, Inc. and Frontier Club fams)for making this journey as meaningful as it is exciting. Let’s keep building the future together. #Gratitude #CannabisBeverages #InfuseTheWorld #drinkcannabis

Vertosa's infusion suite is back at MJBizCon 2024 — *the* place to be. MJBizCon is the year’s most important event, and we’re seizing this moment to connect, strategize, and make an impact. Don’t miss your chance to meet one-on-one with our accounts team — Joey Johnson, Paige MacNeill, Jake Shuford, and Ryan Pinsky — and explore what Vertosa can do for you. Reach out now to secure your spot — we’ll see you there! Request a meeting: https://lnkd.in/gQAyCyyi

Today we celebrate Camron's 4th Vertosary! With a background in food science and craft beer brewing, Camron is a trusted resource to our clients and co-manufacturing partners, guiding the application of our ingredients to products across the US and Canada. His ability to explain complex product and manufacturing concepts in an easy-to-understand way is highlighted throughout our recently launched Cannabis Beverage Manufacturing Handbook. When not in the lab, you'll find Camron hoofing the ball with his local soccer team, the THC FC or taste-testing lagers at a local brewery. Here's to another year of infusing the world with Camron's help!

AnnaRae gives me shit on the podcast for continuing to claim that I'm a single-issue voter, and that issue is cannabis. While I'll neither confirm or deny that this is in fact true, I've been thinking about it a lot this election season, especially while evaluating the stance that various candidates have on all the important topics. So ... I wrote an article about it. Let me know what you think. Could cannabis be the singular most important topic to vote on? Either way, make sure you get out an vote. We've given our team at Vertosa the day off to do so, and I encourage all the business leaders in our space to support their teams in exercising their civic duties. 🗳️✌️🇺🇸 #votecannabis #2024election #cannabisindustry #vote

Interested in hemp? Don't miss Ben Larson and Ryan Pinsky at the annual Texas Hemp Summit hosted by the Texas Hemp Coalition. Book a meeting with one of hemp beverage's most experienced infusion experts below to learn about market expansion & get the full download on elevating your portfolio. Click here to schedule time: https://lnkd.in/gyvdGXg3

Ready to expand into new markets? Join Ryan Pinsky, VP of Sales, and Joey Johnson, Account Executive at MJ Unpacked! Whether you've got a beverage in-market and are looking to reach new audiences or you're new to the beverage game entirely, get in touch to learn more about your opportunities and how we can help you navigate the complicated regulatory terrain. Click here to book a meeting: https://lnkd.in/gtBHwGdg

Today we celebrate George's 3rd Vertosary! George has tackled a wide range of operational challenges since first joining our team, having a background in analytical chemistry and lab testing. His holistic knowledge of our business helps him implement cross-functional solutions that provide our clients with safe, reliable, high-quality ingredients across markets. When not in the lab, George can be found in the kitchen crafting the best beignets in the East Bay or on the field with his rec soccer team, the THC FC. Here's to another year of infusing the world with George's help!

Today we celebrate Michael's 4th Vertosary! We are so lucky to have a leader who cares so much for the culture and people at Vertosa. His great attention to detail and demand for excellence have a huge impact on our team and the service we're able to provide to our clients. Outside work, you'll find Michael flexing his creative muscles, creating and customizing the most unique accessories and statement pieces for a night out with friends. Here's to many more years of infusing the world with Michael!