Verbatim

Hyped to officially welcome Lo Kidd as our VP of Content & Distribution ⚡

HYPED to share our latest case study with Intelligems 🚀 Intelligems has one of the most impressive B2B operating teams that I've ever worked with -- and is backed by some of the top investors in ecomm (Vinyl Capital Ben Zises and Matchstick Ventures alongside a number of angels). As Intelligems ramped up GTM, their team (Drew Marconi, Sarah Darlington, Samantha Duncan) reached out to Verbatim as a content partner. Here's what happened: 1) Challenge Intelligems needed to design and launch a content engine that scaled TOFU growth alongside its other demand gen verticals. The only obstacle to executing against this strategy was the finding the right parter - a team that shipped at a fast pace and had specialized B2B startup knowledge in their ecosystem. While considering options, they decided against individual freelancers (too slow of a ramp up time) and scaling a fully loaded in-house content team. That's when they met Verbatim - and made the quick decision to get started. 2) Solution In less than a month, Verbatim developed a deep understanding of Intelligems' products and began deploying assets spanning case studies, sales enablement, expert guides, and socials threads - with a focus on social proof and PMM. After deploying the engine, we were able to help elevate their audience reach, position Intelligems in front of more leads, and ultimately drive conversions. 3) Results + 5x increase in content impressions + $50,000 saved per year + 40 hours saved/week In Drew's words: "Verbatim's team produces best-in-class content with high speed – but that's just half of the story. They're also an exceptional partner that truly feels like an extension of our team." Check out the full case study here: https://lnkd.in/eBWchrM5

October recap @ Verbatim 🔥 This month flew by as we launched a number of new B2B content functions to market. We've also been ramping up our own case studies with approx 6x in production phase. Some big wins and highlights from the past 30 days: - Scaled into new markets -- B2B security, healthtech, adtech, and gaming - Onboarded 2x new hires (announcing soon) across copy x editor roles - Built out Q1 2025 roadmap with some major launches in the pipeline Huge s/o to a handful of operators, investors, and founders 🙏 - Cailen DSa @ CRV - Jonah Hanig @ Rove - Sid Vashist @ Bedrock - Joe Spisak @ Fulfill.com - Taylor Brandt @ Headline - John Lynch @ Hedosophia - Emily Jorgens @ Perplexity - Burhanuddin Pisavadi @ PT1 - Aaron Cort (AC) @ Craft Ventures - Ruth Sheridan @ Frontline Ventures - Christopher Harper @ Torch Capital - Scotty Lefkowitz @ Las Olas Venture Capital More updates to come in November - stay tuned.

Quick Friday recap @ Verbatim ⚡ - Launching a new function in B2B healthtech - First insurance tech case study shipping soon - In final stages of new social proof site redesign - Along w/ new team members starting next week! Plus some great jam sessions with: - Ali Afridi @ Equal Ventures - Connor Frazier @ Rosecliff - Michael Spiro @ Insight Partners - Lucas Sheiner @ Sound Ventures - Christopher Harper @ Torch Capital - Mohammed Amdani @ Adapt Ventures - Matthew Nichols @ Commerce Ventures - Jessie Abrams @ Permanent Capital Partners Entering the final sprint of 2024 - lots more to build 🫡

I launched Verbatim in January 2022 (this was our first website). Zooming in, there were 3 distinct phases of scaling the company. Here’s a snapshot: 🤦♂️ Phase 1 — 2022 (early days) Very different market, very different time. The team was just me and a few very talented writers. Lots of late nights and weekends grinding out content. Using Andrew Wilkinson's restaurant analogy, I was running the front desk, waiting tables, sprinting to the kitchen to cook, plating dishes, and serving customers. TLDR: I didn’t know anything about running a biz. But it was also the most fun I’ve ever had - there’s a beauty in having no clue what you’re building towards, but knowing that you’re creating something valuable that startups really need. 📈 Phase 2 — 2023 (teenage years) Last year I learned the basics of team building, product development, and leading an org. Prior to this growth period, I had never hired senior talent, negotiated comp, closed an enterprise sale, etc. Lots of “firsts” to this phase of growth. From a business lens, we took off: scaling to 7-figures in revenue (profitably) and grew to over 15+ full-time employees around the world. We also re-built our site with a focus on social proof, shipped our first Verbatim case studies on-site, and ramped our social presence considerably. Learned a TON about acquisition, retention, sales, GTM, finances, and a whole lot more. 🚀 Phase 3 — 2024 (foundation setting) Today, we’re a team of 20+ FTEs and working with public companies to build out GTM content. In short: we’re playing an entirely different game. I'm focused on scaling best-in-class quality, implementing new processes, and meeting partners in the ecosystem. Completely different business than 3 years ago. Lots more to ship in our next phase + progress to build on. Stay tuned ⚡

Stoked to share Verbatim's latest case study featuring Onton. The results have been insane: 100,000+ new users per month while saving 30 hours/week 🔥 I first met with Zach H. right after he raised. He was looking to rapidly launch + scale Onton's content engine focused on long-form evergreen assets. From our initial convo, it was clear they needed a partner who could take full ownership of the content workflow. Within a week of onboarding, our team was fully ramped and shipping content across multiple channels & formats. Since going live, the content engine has been highly effective at creating a sustainable inbound funnel, while also building trust with new customers. Zach summed it up well: "Content is a priceless asset for any company. Verbatim pulled all the stops on creating best-in-class content, from their lightning-fast execution and deep understanding of our target audience to their high-quality writing and exceptional distribution." Highly recc checking out Onton -- very bullish on what they're building ⚡

Hiring update: Verbatim is looking for a Copy Lead to join our team 🎉 Over the last 6 months, we've really hit our stride as a group. As a result, we're scaling up our content team pretty aggressively leading into Q1 2025. To kick things off, we're looking for the most talented copywriters in the B2B ecosystem. If you're interested in learning more about the role, check out the application link via Parallel below -- or drop me a line directly via DM. Application link below! https://lnkd.in/eMijRWNf

September recap @ Verbatim 🔥 The last 30 days felt like a sprint on a number of fronts: specifically growth, strategy, and internal ops. Some big wins + highlights from the past month: - Shipped our new customer collections page - Officially launched our 1st podcast (Social Proof) - Onboarded * incredible * new talent across the team - Actively hiring on both the content writer + editor fronts Huge shoutout to a handful of operators, investors, and founders 🙏 - Zach Cohen @ Parker - Blake Lyon @ Red Antler - Adarsh Bhatt @ Comma Capital - Andy Cloyd @ Superfiliate - Jarrad Berman @ TZP Group - Joe Carbonaro @ Parasol - Conner Sherline @ Disco - Taylor Brandt @ Headline - Shri K. @ Insight Partners - Lucas DiPietrantonio @ Darkroom - Jacob Honig @ Seam - Nandu Anilal @ Canaan - Jack Cohen @ General Catalyst More updates to come in October - stay tuned.

Stoked to (finally) share our redesigned case study page 🚀 At the end of the day, all that * really * matters is ensuring your partners are seeing results and your customers are happy. Our entire thesis at Verbatim is centered around this idea of documenting real-time, authentic social proof. In this new design iteration, we focused on a few fundamentals: - People buy from people (especially true in B2B) - KPIs, metrics, and logos front and center - Highlighting multiple industry verticals - Seamless scrolling + ease of use - Direct and simple copywriting This is very much a work in progress. Will continue to iterate as we lean into what performs (and scrap what doesn't work). Always open to feedback and advice to keep getting better - shoot me a note if you have any pointers ⚡ Check out the full page here: https://lnkd.in/eV_ibmQK

Big update: we're (officially) hiring a new Content Editor @ Verbatim 🎉 Our thesis on talent is simple. The best content marketers in the world want to work with each other directly - and continue to raise the bar on refining their craft. Every day of the year. That's exactly what we're trying to build here. And you'll get to work directly with a truly * best-in-class * editorial team alongside Rhett Heryford, Lo Kidd, Haillie Parker, and Carrie Chowske. If you're interested in learning more about the editor role, drop me a note directly via DM or apply via the link below. Can't wait to meet you! https://lnkd.in/gPP6W4aM