Venveo

Your COVID investments may pay off in 2025… In this week’s episode of the Smarter Building Materials Marketing podcast, Zach Williams and Beth💥 PopNikolov sit down with Jim Wueste, VP of Carlisle Weatherproofing Technologies, who explains why execution and strong relationships with contractors will be the key to success next year. Jim shares: “Those who invested in automation during COVID will see the capital flow through next year.” Discover: - How staying connected with contractors can lead to long-term success - The importance of quality products and timely delivery - Why understanding your contractor’s business will give you the edge It’s all about executing the basics and being there when it counts. Click this link to tune in: http://bit.ly/3ZH64kW #ExecutionMatters #BuildingRelationships #COVIDInvestments #2025Growth #ContractorSuccess #BusinessExpansion

It’s been a week since we wrapped up the 2025 Building Products Customer Workshop, and now we’re almost two weeks away from the new year, and I’m still reflecting on the conversations, insights, and connections made during those two impactful days. We kicked things off by gauging the room, and the optimism about the future of the building products market was palpable. From Danushka Nanayakkara’s macro-economic insights to Abbe Will’s deep dive into DIY customer behaviors, the data shared gave us all a clearer picture of the opportunities ahead. Here are some of what we covered: - We heard Pros share candid perspectives on what manufacturers should start, stop, and continue doing. - We explored new research on how specialty trades and DIYers are adapting to industry challenges. - We had collaborative discussions tackling labor shortages, pricing strategies, and the crucial role of support in this competitive market. And so so much more! The most rewarding part? Seeing attendees engage in meaningful dialogue and leave with actionable strategies to better serve their customers in 2025. A huge thank you to our team at Venveo and The Farnsworth Group for delivering such an intimate, data-driven, and inspiring event every year. Can’t wait to see what 2025 has in store for everyone! #BuildingProducts #CustomerWorkshop #BPCW2025 #Networking #MarketInsights

Are we too focused on the market and missing the bigger picture? 🤔 In this week’s episode of the Smarter Building Materials Marketing podcast, Zach Williams and Beth💥 PopNikolov dive into a conversation with Jim Wueste, VP of Carlisle Weatherproofing Technologies, about why market trends shouldn’t define your success. Jim shares: “The market is what the market is. What are you doing about it?” Tune in to discover: - Why execution matters more than market fluctuations - The importance of not getting emotionally tied to market shifts - The key to staying focused and driving results Stop obsessing over the market—start focusing on what you can control. #MarketingStrategy #SmarterMarketing #MarketTrends #BuildingMaterials

It's been a week since I attended the Building Products Customer Workshop, and I'm still processing all the valuable insights and panel feedback shared. At its core, it’s about fostering authentic relationships and delivering solutions to the challenges our channels face. Huge thanks to all those at The Farnsworth Group and Venveo for making it all possible. Excited to see what 2025 brings! ✨

Is Reddit the hidden gem marketers in the building products space have been missing? 🤔 In this episode of the Smarter Building Materials Marketing podcast, Zach Williams and Beth💥 PopNikolov sit down with Jim Wueste, VP of Carlisle Weatherproofing Technologies. In one of their topics, they explore why Reddit is quickly becoming a must-use platform for brands. Jim reveals: “Reddit is the third most trafficked site... In the next one to two years, we’ll all look back and think, ‘Why weren’t we there earlier?’” Tune in to discover: - How Reddit’s massive traffic can reshape your marketing strategy - Why today’s homeowners are turning to Reddit for trusted product insights - How to leverage Reddit’s unique culture to stay ahead Don’t get left behind—watch now and rethink your approach to the platforms that matter most. #redditmarketing #BuildingMaterials #socialmediastrategy #CustomerInsights #digitalmarketingstrategy

Most contractors consider their jobs “Problem Solvers” - stretched between architects and owners, supply shortages and rising product costs, labor and time issues. Good news: There are a lot of smart BPMs that can lessen their load. Thanks Venveo & The Farnsworth Group for hosting the Solution discussions at the 2025 Building Products Workshop. Beth💥 PopNikolov Deanna Murphy Steve Coffey

🔍 Just wrapped two intense days at the Building Products Customer Workshop in Nashville. The conversations happening behind closed doors about where our industry is headed? Mind-blowing. A few non-obvious patterns emerged that are reshaping building products in 2025: The Distribution Evolution: Traditional assumptions about how pros buy? They're being completely upended. The most successful manufacturers are redesigning their channel strategies based on actual contractor behavior, not historical patterns. The Technology Ecosystem Play: Fascinating discussions about how tool and material ecosystems are creating unprecedented contractor loyalty. The parallels to tech platform lock-in are striking. The Social Shift: The way contractors discover and evaluate new products has fundamentally changed. But not in the way most people think. (Hint: It's not about pretty photos) The Value-Based Future Contractors: revealed a surprising willingness to pay premiums - but only under specific conditions that most manufacturers haven't fully grasped yet. The R&R Opportunity: The data shared about renovation vs. new construction trends suggests a major market shift coming. Smart manufacturers are already repositioning. What struck me most? The gap between what manufacturers think contractors want and what they actually value is wider than ever. But here's the good news: The roadmap to bridge this gap emerged crystal clear over these two days. The manufacturers who get this right are going to win big in 2025. Major props to Beth💥 PopNikolov and the Venveo / The Farnsworth Group teams for curating such an incredible group of industry leaders. 💡 For those who missed it: They're already planning 2025's workshop. Based on what I just experienced, you're going to want to get on that list early. #BuildingProducts #Construction #Innovation #BuildingMaterials

It was great to finally meet Beth💥 PopNikolov in person and to attend the Building Products Customer Workshop in Nashville, TN this week! Thanks to Venveo and The Farnsworth Group for hosting this event that was jam-packed with meaningful data and helpful insights for the Building Materials industry.

“Constant connection is worth way more than 2% cash back.” “The suppliers reaching out to you shows that they’re loyal to you and they’re there for you.” Venveo The Farnsworth Group #BPCM2024

Members of the Chelsea Building Products Sales & Marketing Team attended DAY ONE of the Building Products Customer Workshop hosted by Venveo and The Farnsworth Group! They spent the day gaining first hand insight from prominent industry experts. It's always great running into old friends, making new connections, and learning from others! #Networking #ContinuingEducation #BuildingProducts