Insider. is the #1 Leader in G2’s Winter’25 reports - expanding our leadership across 10 categories! 🏆 We’ve topped the charts as the #1 in: 🥇 Personalization 🥇 Mobile Marketing 🥇 Customer Data Platforms 🥇 WhatsApp Marketing 🥇 SMS Marketing 🥇 Ecommerce Search, and more. We’ve maintained our perfect 🤩 100/100 user satisfaction score. Plus, 99% of users back our ambitious product roadmap and innovation, including our latest capabilities like WhatsApp Marketing and Conversational AI. We outperform every vendor in all the criteria marketing and customer experience professionals really care about, including Ease of Setup, Ease of Use, Fastest Time To Value, and Best Support. A heartfelt thanks to all our customers who rated us the #1 Leader on G2! ❤️ Find out why more brands are making the #SwitchToInsider > https://bit.ly/3ZHU6Hz
Insider.
Software Development
The #1 AI-native Omnichannel and Customer Engagement Platform
About us
Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, Facebook Messenger, RCS). Insider recently unlocked unicorn status and NASDAQ congratulated the company for becoming one of the few woman-founded, women-led B2B SaaS unicorns in the world. Insider was named as the #1 Leader in The Forrester Wave for Cross-Channel Campaign Management 2021 and Gartner Magic Quadrant for Personalization Engines 2021. The company has been named #1 Leader on G2’s Mobile Marketing Software and Personalization Grids with a 4.6/5 rating for 20 consecutive quarters. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US. Many of the most prestigious Fortune 500 companies and top brands in retail, automotive, and travel use Insider to deliver AI-backed personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, Madeira Madeira, Santander, BBVA, Pizza Hut, Avon, and CNN.
- Website
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https://useinsider.com/
External link for Insider.
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Type
- Public Company
- Founded
- 2012
- Specialties
- Online Marketing, Predictive Analytics, Web Personalization, E-commerce, Mobile Platforms, and Omnichannel marketing
Products
![Click here to view Insider.]()
Insider.
Customer Engagement Software
The end-to-end platform with an integrated CDP to fuel journey orchestration across the widest set of channels to deliver experiences as unique as each customer – with the fastest ROI, higher efficiency, and better results.
Locations
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Primary
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Kağıthane
Istanbul, TR
Employees at Insider.
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Rossana Sadir
CEO & Board Member
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Coenraad van der Poel
Board Director, Operator turned Investor, SaaS Scale-up Expert, x-UiPath
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Fabiana Garcia
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Meyar Sheik
Insider Global President, Certona CEO & Founder, Shop.org & NRF Digital Advisory Board, NRF Digital Council, Tech San Diego Board, AI Personalization…
Updates
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🚀 We're thrilled to announce that we are exhibiting at NRF Big Show on January 11-14 in New York City! This year, we’re going bigger and better than ever! From surprise on-site experiences to exciting giveaways, NRF 2025 will be an unforgettable experience with Insider. 📍𝗦𝘁𝗼𝗽 𝗯𝘆 𝗼𝘂𝗿 𝗯𝗼𝗼𝘁𝗵 #3967, 𝗟𝗲𝘃𝗲𝗹 𝟯! See Insider in action and to learn why we’re the #1 Platform for Personalized Customer Journey Orchestration. Plus, take advantage of the opportunity to meet 1:1 with Meyar Sheik, Insider’s Global President & personalization veteran. Use the button below to schedule your meeting. 👉 𝗗𝗼𝗻’𝘁 𝗠𝗶𝘀𝘀 𝗢𝘂𝘁! While at the Insider booth, make sure to check out our Personalization Station to get your personalized Stanley To-Go Mug. Make it truly yours with a custom engraving! 🤩 Keep an eye out for more exciting announcements. We’re looking forward to connecting with you, let’s make it a week to remember! Learn more > https://bit.ly/4iGV9R4 🛍️#NRFBigShow
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SMS marketing? 💬 We are the #1 G2 Leader according to users! We've received industry-leading scores of 96+/100 outperforming all other solution providers in all the criteria marketers care about, including: Personalization, Automation, Transactional SMS, Two-way Text Messaging, Automated Replies, MMS Marketing, and more. Discover why leading brands trust Insider to seamlessly integrate SMS into their omnichannel experiences > https://bit.ly/3OSju8x
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Marketing 2024 Wrapped 🎧 Top Track: “Oops, We Missed Our Revenue Target” Most Played Genre: “Screaming into the Void” #1 Podcast: “Why does integration take so long” Sound familiar? Don’t make the same mistakes in 2025. Ditch the #toxictech 1,200+ of the world’s most iconic brands, including one-third of the Fortune 500, have already switched to Insider - maybe you should too. Discover more in the comments ⏬ #MarketingWrapped #2024Wrapped #MarketerProblems
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Our Co-Founder and CEO, Hande Cilingir, recently shared Insider’s vision for #AI with Stanford University MBA students. Hande shared the latest developments in AI and revealed how our AI will redefine marketing and customer experience creation by automating repetitive tasks, reducing guesswork, and helping marketers focus on what really matters. The goal? Transform the role of a marketer, and elevate them from exhaustion and scarcity to endless abundance. More on Hande’s insights here. ⬇️
Co-Founder & CEO - 1X Entrepreneur | We are hiring: useinsider.com/careers/open-positions/
I recently ran a guest lecture at Stanford University for their MBA class. Unsurprisingly, in the heart of Silicon Valley, the most debated topic was #AI. One key insight I shared was that AI isn’t just a tech trend. Its impact on industries, opportunities, and value creation will be monumental. In November alone, global VC funding peaked at $14 billion, with over half going to AI — a clear signal that businesses failing to harness AI will become irrelevant. Interesting fact: Stanford alumni have founded over 39,000 companies, including brands like Google and Netflix, that generate $2.7 trillion annually—equivalent to the 10th largest economy in the world. In the last five years, Stanford students have raised an impressive $1.4 billion in capital. Students were eager to hear how we approach AI at Insider. Here were some of the best takeaways and reflections: - Many commentators and press are focusing on how AI will drive incremental improvements. But, AI’s impact will be much greater than most are currently reporting. We are on the brink of an AI era that will truly reinvent the MarTech industry. - I shared the realities of being a marketer—the fatigue, constraints, and lack of resources. I explained why the potential of #GenAI finally ends a prolonged era of scarcity in the industry, enabling teams to tap into endless abundance by multiplying their resources, removing guesswork, automating repetitive work, and increasing time for knowledge and decision-making. - Marketing and Customer Experience professionals are exhausted from managing multiple vendors and switching tech every 2-3 years. It is impossible to deliver an experience that is sustainable, stable and gives consumers clarity without the technology to underpin that. At Insider, we solve for that, not only in our technological advancements but in our entire approach, from onboarding to support and account management. - Some students wanted to know more about how we set our AI roadmap. I explained that everything we do, test, and build starts with our mission to deliver more customer value. We want to be more than a transformative partner, not a transactional one, to deliver extrapolated value over time. By focusing on long-term collaboration, our roadmap is set to help our customers build deeper trust, loyalty, and growth. - I also debunked myths about conversational AI and the role of “Co-Pilot” tools. With the rise of ChatGPT, SaaS solutions must become more conversational. Our focus is to make customer experience creation conversational at every level - for the user and consumer. We are investing in Sirius AI™ Co-Pilot, and channels like WhatsApp, App Chat, SMS, and Bots to lead the next generation of customer experiences. As one student noted, Stanford’s MBA motto is: “Change lives, change organizations, change the world.” I can’t think of a more fitting motto for AI.
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The 2024 Black Friday Cyber Monday Weekend Wrap-Up is here! 💥🎁 Not sure how much #AI should have contributed to your performance? How much revenue should you have driven from mobile? Or, which was the most popular communication channel this year - you’re in the right place. Our data experts crunched all the numbers from the weekend. Here are our 5 juiciest takeaways from the 2024 Black Friday Cyber Monday weekend. Want to know what to focus on now? Check out our blog to uncover ten proven tips to boost performance and revenue between now and the end of the holiday season > https://bit.ly/3CU6EE4
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✈️ Celebrating 7 years of partnership with Singapore Airlines, one of the world’s most iconic airlines. Starting their journey with our web personalization capabilities, this partnership soared to 36,000 feet. Today, Insider powers the unified customer experience across the group, including Singapore Airlines, Kris+, and Scoot, including product and service recommendations, mobile app, and multi-domain omnichannel journeys. With over 36 million passengers served annually, Singapore Airlines continues to meet evolving consumer demands for personalized experiences by leveraging Insider’s AI-powered platform. The result? Higher customer satisfaction, stronger conversion rates, and increased lifetime value. Ready to elevate your customer experiences and join the ranks of industry leaders? #SwitchToInsider today! > https://bit.ly/3OD8uvI
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That’s a wrap on our #London edition of UPLIFT: Growth Strategies for D2C Success! 🎉 We explored emerging and proven strategies for D2C brands, from mastering marketing automation to delivering seamless omnichannel experiences that truly connect with customers. Key takeaways included: 🔹 Leveraging the conversational economy to enhance customer engagement 🔹 Building loyalty through personalized experiences at scale 🔹 Overcoming challenges in #D2C with actionable insights from industry leaders Thank you to everyone who joined, including our incredible lineup of speakers: Liz Earle, Emilie Maunoury from Groupe Clarins, Camilla Rodriguez from AS Watson, Sue Azari from AppsFlyer, Renisha Rowe from Meta…not to mention our very own Emily Maddox and Jonathan Lewell. #Marketing #CustomerExperience
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🎯 5 Reasons Marketers are Moving to 𝗜𝗻𝘀𝗶𝗱𝗲𝗿 from Salesforce Marketers everywhere realize the power of seamless integration, personalized engagement, and long-term ROI. Here’s why Insider is becoming the platform of choice for forward-thinking marketers who are tired of Salesforce: 1️⃣ 𝗪𝗵𝗶𝘁𝗲-𝗚𝗹𝗼𝘃𝗲 𝗠𝗶𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Enjoy white-glove migration that is super fast using our Automatic Migrator. We migrate all of your data and creative assets, ensuring you’re up and running in no time. 2️⃣ 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Engage customers across 12+ native channels, including WhatsApp, email, and push, all within a single platform. No complex vendor juggling—just seamless customer journeys. 3️⃣ 𝗦𝘂𝗽𝗲𝗿𝗶𝗼𝗿 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: Insider’s dedicated team ensures proactive onboarding, tailored training, and hands-on guidance—no more feeling left out and ignored by the teams that should be supporting you. 4️⃣ 𝗧𝗼𝘁𝗮𝗹 𝗖𝗼𝘀𝘁 𝗼𝗳 𝗢𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽: No hidden costs or sudden price hikes. Insider’s personalized pricing adapts to your business needs, helping you plan better and save more. Enjoy free setup and expert support built into the pricing. Insider makes the total cost of ownership predictable and budget-friendly. 5️⃣ 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀: Launch campaigns faster with no coding needed. Insider removes IT bottlenecks, empowering marketers to act with agility. 💡 There’s never been a better time to #SwitchtoInsider. This is migration as it should be. Check out the 4 easy steps for migrating from Salesforce to Insider in our latest blog. 👉 Read the blog > https://bit.ly/3Zo9H0b
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We've topped the charts as the #1 Best Personalization Software in G2's Fall'24 Reports—for the 8th consecutive year! 🏆 We are the #1 Leader in: 🥇 Personalization Software 🥇 Personalization Engines 🥇 E-commerce Personalization We've received the highest score of 97/100 in Product Recommendations and outperformed every vendor by enabling brands to deliver hyper-personalized, AI-powered product recommendations that boost product discovery, engagement, and conversions across the web, app, and search. Discover how Insider’s AI-powered product recommendations can help you scale > https://bit.ly/4fZXSme
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