Glimpse

💰 How expensive is it to work with National Distributors? Here are my real numbers -- Amount Invoiced to KeHE: $32,000. Amount Paid: $21,000. Difference: $11,000. That’s $11,000 in chargebacks, fees, and returned products from retailers. That’s 34% of everything we sold them, meaning we lost all of our profit margin and barely broke even. Suffice it to say, we stopped selling to them because it would put us out of business. Here’s my advice to emerging brands: 👉 I highly recommend working with regional distributors to build your business over the national ones until you’ve reached $5 million in sales. Most retailers have preferred regional distributors that would love to have your business. 👉Don’t let retailers purchase your product without having a marketing plan in place with them. The vast majority of fees ($8,400) came from products Jewel Osco purchased but returned because they didn’t sell the product. Why not? Our buyer left, and we had no contact. We tried calling Jewel HQ dozens of times, e-mailing everyone we could and even tried working through KeHE to get in touch with their team so we could run marketing plans to move the product off the shelf. Nada. No response. Once the returns started coming in we stopped fulfilling orders. 👉Track and Analyze your deductions. If you are selling with National distributors, use a tool like Glimpse to analyze and dispute deductions. Wednesday I'm hosting a webinar on how to manage deductions. Comment with your stories and let me know if you want an invite. #CPG #Foodandbeverage

Earlier this month, I had the honor of being a part of the first annual industry Q4 Send Off celebration alongside Nick Shackelford. The celebration featured some of the best operators in Los Angeles and a ton more folks flying in from around the country 🤍 The idea of this event was simple. The people we build with, we should celebrate with. There are no events dedicated to fostering the celebration of entrepreneurs in our industry. Many of you are about to walk into the most mentally taxing time of the year in this industry as brand founders. There's a lot of pressure we put on Q4 and ourselves this time of the year. This event will always be designed to let you decompress and remember that you're never alone as an operator. Of course, an event like this takes a village to put together and we are grateful for all of the world class service providers and tech entrepreneurs who came together in pooling together resources to power this beautiful night. A big thank you to our amazing partners: Shopify, Dreamday, Attentive, JPMorganChase, The Quality Edit, Okendo, ZeroTo1 🚀 , Pietra, Wayflyer, Canal, heatmap, Social Snowball ☃️, Brkfst.io, Glimpse, Home From College, Revenue Roll, The Starters, Zeal Talent Ventures, ContentFlowz, and Nostra AI A special thank you to Lauren Kleinman, Lee Joselowitz, Colton Henderson, Zachary Cascalho Cox and Jai Dolwani who stepped up to the plate for months leading up to the event to help plan, organize and coordinate logistics throughout the entire process. Can't wait to bring this back next year!

Can't believe Newtopia Now is over – we had a blast. One of our highlights was being part of The Well Network's private reception on Monday night. Thank you RodeoCPG, Entrepreneur Ventures, VENDO, & Morrison Foerster for including us and part of it alongside Governess , Assembled Brands, Konnect Agency, SecureCPG, Capital One, Glimpse, Oishii, TheTeaBook It was terrific meeting consumer brand operators, retailers, service providers, and distributors in the emerging consumer space and help foster connection. #events #newtopianow #thewell #consumer #CPG #emergingbrands #consumerbrands

We're growing our team!

We're excited to exhibit at the Newtopia Now trade show and host a private reception with our friends at RodeoCPG & Entrepreneur Ventures in collaboration with Blossom, The Food Institute & US Veg Corp and benefiting Wellfare on August 26, 6-9pm at the Clayton Club in Denver! The Summer Social is presented by VENDO & Morrison Foerster and sponsored by Governess , Harrison Co., Assembled Brands, Konnect Agency, Manufactured and SecureCPG! Special thanks to supporters TheTeaBook, Oishii, Glimpse & Capital One! Hope to see you in Denver! #entrepreneurs #investors #advisors

Excited to have had the opportunity collaborate with Jordan Buckner & Foodbevy on putting out this highly informative article on ways to use ChatGPT in your #CPG business. I'm (obviously) a big proponent of using AI tools in your day to day - but especially in CPG, the immediate impact of using AI tools from things like extracting out details from PDF's, creating visualizations of data, drafting basic copy, etc. can enable major efficiency gains for a brand operator. Check out the section deduction management 😉! If you want to have this type of innovation at scale, reach out directly and I can show you how we've used AI at Glimpse to get you money back from your deductions. https://lnkd.in/dgvf4H7q #startups #foodandbeverage #ai #kehe #unfi

We had an incredible time hosting the first "Table Talk" series with Naturally New York! Thank you so much to the founders of Moment | Drink Your Meditation, Kekoa Foods, Waku, SAYSO, Mekhala Living, Pickerfresh, and GNGR Labs for attending!

Glimpse had the opportunity to support a great event hosted by The Well Network featuring the founders of legacy brands Original CRUMBS Bakeshop & Talkhouse Encore. Jason B Bauer & Mia Bauer have one of the most incredible stories I have heard - from building an incredible successful business (Crumbs Bakeshop), successfully exiting the business, seeing the stores close under new ownership, and then recapturing & relaunching the brand now as a CPG brand. I can't wait to read their future book someday. Ruby Honerkamp & Robert Minucci launched Talkhouse Encore inspired by Ruby's family bar, Stephen Talkhouse, which has been an iconic venue in the Hamptons for decades. Hearing Ruby share her passion for capturing the essence of the venue & keeping the flavors consistent with what you'd actually order at a bar was inspiring. I'm excited to see the brand continue to grow and take on the RTD cocktail category! We're continuing to host & support awesome events so keep an eye out if we're in your area! #cpg #foodandbeverage #startups

Join us in the Hamptons on a Saturday summer afternoon, August 10, 3-6pm at the iconic Talkhouse in Amagansett, NY! RSVP: https://lnkd.in/gcppxXp9 Featuring insights from heritage brands and family businesses including Ruby Honerkamp, Founder & CEO of Talkhouse Encore, Mia & Jason Bauer, Founders of Original CRUMBS Bakeshop & special guests. Proceeds benefit our friends at Wellfare and help support food-insecure communities. Thanks to our partners at GLASS, Glimpse & Lemongrass Farms for supporting! #familybusiness #founders #investors #hamptons

Check out our webinar on AI-Powered Deductions: How Leading CPG Brands Automate, Investigate, and Recoup More Money on 7/30 at 12pm ET!