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As part of a recent group marketing project, I had the opportunity to collaborate with a team to develop a comprehensive marketing plan for a local business. This experience was both challenging, it allowed me to enhance my strategic thinking, teamwork, and problem-solving abilities while broadening my professional skill set as a graphic designer. Our client for this project was Archangel Home Care Services, and our main objective was to create a marketing plan aimed at increasing brand awareness both within the community and online. Recognizing the importance of visual identity in shaping brand perception, I wanted to focus on strengthening Archangel's branding through improved visual language. Using the company’s existing logos and assets, I developed an expanded visual identity that would create consistency and memorability for what clients are looking for. This approach was implemented into our strategies in a mock website I designed, which prioritized both user experience and visual impact to streamline Archangel's online presence and engagement. Additionally, I incorporated this cohesive visual identity into the layout of our marketing plan itself to show how our strategies aligned with the brand's values. Thank you so much to my team, my professor Richard Bruce, Ph.D. and Joseph A Tenuta MBA from Archangel for the experience. See more about this project and more in my Portfolio linked on my page.