tristan michele™ marketing

Hot off the press! 🗞️ tmm founder Tristan Simpson, MBA recently contributed to the November 2024 edition of Produce Business Magazine, where she delved into the “4 Cs” of retail success. This article offers a fresh perspective on how retailers and marketers can work together to make the produce aisle the star of the store. Check it out here: https://lnkd.in/gMWM4CRj #retailmarketing #consumerinsights #produceindustry

Curious about what’s cooking in the food world for 2025? 🥘 The latest trends, from "swicy" (sweet + spicy) foods to doomsday staples, reflect how our tastes and needs are evolving. As we navigate a world influenced by both economic pressures and social media, it’s fascinating to see how these trends can help us express our individuality and bring a sense of connection through food. With social media and other cultural phenomena driving consumer preferences, it's an exciting time for the food industry.  Check out the full article from Food & Wine all the delicious details: https://lnkd.in/eaNrJ8nb #industrypredictions #foodindustry #foodtrends

We’re so thrilled to be a part of the #smallbusiness community on this #SmallBusinessSaturday! 🌟🩷 Supporting small businesses means nurturing local dreams, fostering innovation, and keeping our communities vibrant.

Campbell's isn’t the only brand that sees seasonal sales boosts! 🦃✨ Thanksgiving is a key time for many food brands, as families stock up on the essentials to bring their favorite holiday dishes to the table. This surge in demand shapes how brands like Campbell’s plan their inventory, marketing, and even product innovation throughout the year. Seasonal shopping habits reveal valuable insights into consumer preferences that brands use to stay competitive and relevant year-round. #thanksgiving #consumerbehavior #seasonalshopping

tmm founder Tristan Simpson, MBA, was recently invited on The Produce Moms podcast for the final episode of a quarterly series, reflecting on the 2024 produce season and sharing her insights for 2025. A big thank you to The Produce Moms and Lori Taylor for having us along for the journey! Listen to the full episode below! 🎙️ #ProduceIndustry #Podcast #Agriculture

What’s going on with product packaging recently? In the past few years, we’ve seen a fascinating shift toward alternative materials. As consumers look to enjoy premium dining experiences at home, materials like glass are stepping up for their quality and sophisticated appeal. ✨ In addition to glass, paper packaging from brands like Earthbound Farm is also rising as a sustainable, non-toxic alternative to plastic—reflecting a major trend toward wellness and sustainability. Read more here: https://lnkd.in/eTGbJrVa #productpackaging #packagedesign #sustainability

Our founder, Tristan Simpson, MBA, recently shared the stage with Yan Branco and Joe Watson, CPP at the International Fresh Produce Association’s Global Produce & Floral Show to discuss some timely topics in the retail space. It was an insightful session, full of practical takeaways to help retailers stay ahead in an ever-changing market. #GPFS2024 #RetailInnovation #FreshProduce

In the world of marketing, some partnerships just make you stop and think, "I didn't see that coming." (e.g. Kraft Heinz teaming up with Absolut Vodka for a viral pasta sauce.) 👀 What’s so powerful about these partnerships? They push the boundaries of what's "normal" in their industries and remind us that great marketing isn’t just about selling products; it’s about telling stories that resonate, inspire, and entertain. In 2024, the message is clear: when brands step outside the box, magic happens. 🪄 Check out this article for a closer look: https://lnkd.in/dn4guw_w #brandcollaborations #branding #marketingcampaign #viralcampaigns

Are you stocked up on Halloween goodies/candy yet? With consumers shopping earlier and earlier each year, Halloween is becoming more than just a one-day event for brands. This extended retail window offers more touchpoints to connect with customers and maximize sales throughout the entire Halloween season. 🎃  #halloween #holidaytrends #consumerinsights #consumer trends

What’s the secret sauce behind a brand’s success? According to our founder, Tristan Simpson, MBA, it’s all about the backstory. 👀 In her recent feature with AndNowUKnow, Tristan shares how building powerhouse brands like Smart & Final, Ready Pac Foods, Inc., and Sunkist Growers has always been about human connection, authenticity, and keeping a pulse on industry trends—including the growing impact of AI. Check out the full article to hear more about her unique approach to branding and why "everyone is a marketer." Read the full story here: https://lnkd.in/devtsRvw #freshproduce #produceindustry #marketinginsights #AI #brandstory