We build software for car dealers, and we’re on a mission to bridge the communication gap between dealers and consumers. It ain’t easy, but we love it. Our goals in life are to help dealers make their websites convert better, make it easier for their sales reps to sell, and to grow their service business. Check out all of our products at tradepending.com because, let’s face it, no one ever bought software by reading a company’s social media description about themselves. You’re here for the good times and scrolling, right? We’re known for being great at website conversion, sales enablement, service offers management, retention marketing, and communication through the lenses of vehicle valuations, payments, inventory merchandising, and video. You can reach our sales team at 919-249-8795 and [email protected].
External link for TradePending
18 E Main St #201
Carrboro, NC 27510, US
TradePending reposted this
Carvana’s value tracker is evolving how customers connect with their cars. Brice Englert, CEO of TradePending, believes giving dealerships similar tools is the key to staying competitive. Here’s how he says dealers can keep customers coming back. ➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by TradePending, Tax Max, and DLRdmv
Van-tastic news! (Yes, we did that on purpose.) 👟 Book AND ATTEND a demo with us at NADA 2025 and you'll walk away with a pair of custom-made TradePending orange Vans. Bonus! We've got new product & new features you'll dig. Grab a time here: https://lnkd.in/gJ4VxTq7
TradePending reposted this
Customer retention is the lifeblood of the dealership: But it’s getting tougher and tougher for dealers to achieve… I recently spoke to Brice Englert, Founder and CEO of TradePending, to discuss insights from competing with car buying giants like Carvana, how consumer loyalty is shifting in the age of hybrids, and the strategies they are using to secure more valuable trade-ins. Top lessons learned from Brice: 1. The name of the game is retention. – Retaining customers is becoming more difficult but it’s vital for dealers. – Not only does retention boost sales, it also leads to more trade-ins – a critical source of inventory for dealers. 2. An uphill battle. – Companies like Carvana and CarMax are eating up market share, making it more difficult to build relationships with customers. – Independent shops are also taking a bigger piece of the pie. Franchised dealers went from owning roughly 50% of the service market to just 30% in 2023. 3. Differentiation = more retention. – Personalized communication, like video calls with service advisors, is a great way to establish strong relationships. – Dealers must also be transparent on things like pricing and trade-in values. 4. Solving customer and dealer pain points. – Consumers and dealers value cars in vastly different ways, causing friction during the trade-in process. – Dealers need tools that allow them to understand what the consumer wants. – Consumers need transparent explanations of how their car is valued and where they can get a good offer for their vehicle. 5. What can we expect in the next 10 years? – In 1950, salespeople sold an average of 12 cars a month. In 2023, the average is still 12. – Dealers will have to use new technologies, like artificial intelligence if they hope to boost those numbers. – Manufacturers are also becoming more involved in the sales process, leading to more standardization and creating more conflicts with retailers. The full episode is live! Stream it now - Youtube: https://lnkd.in/dJHrU5m8 Spotify: https://lnkd.in/dQumNAgJ Apple: https://lnkd.in/dzBid2RM
Make sure to catch the man, the myth, the legend, TradePending's very own CEO, Brice Englert on a very special episode of Car Dealership Guy. Listen on your favorite podcast network or watch here: https://lnkd.in/gAYfr6VK
Ever wish you had a crystal ball for understanding your customers? While we can't promise psychic powers, we can offer you the next best thing. We'll reveal what’s really going on in shoppers’ heads around their favorite vehicles and how you can use that insight to transform your store’s performance. Link to save your seat in the first comment!
Are you looking for the best last-minute gift for your car salespeople this year for the holidays? Get our Payments product on your website now. Here's how it will help you sell more cars immediately. 🎄Our process takes <60 seconds vs. 10-15 minutes for customers to get a payment estimate, tripling your inbound lead volume. 🎄You configure the payment amounts, ranges, and types including financing terms, underlying interest rates and calculations, minimum amount financed, trade-in values and disclaimers. You’re in control. 🎄Your customers are never redirected to a third-party website. They stay on your site. We build your brand, not ours. 🎄 And Payments is way tastier than a fruitcake.
Want to get better at using video in sales and service? Join Dealership Video Academy! Learn from your peers and learn from our team. Join here: https://bit.ly/3DcEnZr
I heard a recent discussion on All Things Used Cars around the volume of leads versus conversion rate. The gist: implementing a trade-in range tool may double or triple your lead volume, but it’s going to drop your closing percentage, and to be careful what you measure and comp your team on, as that will impact their behavior. This is a 100% true statement, but it’s also misleading. If your marketing team is comped on leads, they’ll get a crap ton of leads. If they’re comped on conversion rate, they’ll focus on that, but what’s really the end goal of a trade-in tool on your site? Acquire more trades from your market, and sell them more cars. Let’s do the math. If you go from 10 leads per month closing at a 20% rate with a single-price offer tool, or 2 cars sold, to trade-in range tool with 30 leads per month at a 10% closing rate, or 3 cars sold, your conversion rate has dropped but you sold more cars and had 20 more opportunities to source a trade-in. What’s the better outcome here? Dealers can have success with both types of trade-in tools: the range or the firm offer. And yes, your pay plans will dictate behavior, so they should be focused on the end outcomes, not the leading metrics like number of leads or conversion rates. If you’re tired of the range vs single-price offer debate and wished their was a company a company that had them both integrated smoothly into a single solution so that you can cater to both the really motivated online shopper and the “just browsing and gimme some information quick” shopper, that’s what we do.