TH Experiential

This year, Invesco US QQQ was the title sponsor for the NYC Food & Wine Festival, getting the brand in front of an audience of 50,000. TH Experiential proudly partnered with Invesco QQQ to deliver a cutting-edge activation that redefined culinary engagement and showcased Invesco QQQ’s portfolio of the world’s most forward-thinking companies, together creating the most innovative experiential touchpoints at the festival. The Innovation Kitchen: The main event hub immersed guests in a 360 LED digital kitchen, and featured 2-player touch-screen gameplay with timed cooking challenges hosted by a hologram celebrity Chef Kwame. The experience fueled culinary creativity and friendly competition, while attendees visited the upstairs "Swag Shop" to take home Invesco QQQ-branded culinary tools, inspiring innovation in the kitchen long after the event. The Innovation Lounge: Located near the main stage where Snoop Dogg performed, the innovation lounge was the festival hub of content creation and connections. This space offered guests an AI-powered recipe generator experience, and an AR photo booth elevating the space as they enjoyed the live entertainment. Thank you to Invesco QQQ and Episode 4 for their incredible partnership. We are excited to keep pushing the boundaries of innovation together. #marketing #experiential #nycwff #foodies #festivals #tech #brandexperience #eventactivation #nycfoodandwinefestival #InvescoQQQ #experientialmarketing #culinaryexcitement

We spent last week in sunny Malibu 🌴🌊 launching Cetaphil's new brand identity and the #cetagirl era 🔬🫧 Check out the #skinlabs where press, media, and influencers from around the globe discovered the science behind sensitive skin care 💙 💚 🧪Skin Lab: Press and influencers tested their skin hydration levels, and learned the secret of Cetaphil sensitive skin formula. 📽️ Tech Lab: VR showcased how Cetaphil's ingredients work deep within the skin’s layers. 🔍 Consult Lab: Everyone received a personalized skincare routine through AI and VISIA tech, tailored for their skin needs. 🥗 Cuisine Lab: Skin hydrating B3 & B5 bites were served beachside. Thank you Cetaphil for developing sensitive skincare for everyone and entrusting us to showcase the science! #cetaphil #cetagirl #experiential #influencer #press #malibu #losangeles #science #skincare #skinlabs

The gaming industry is exploding, with global revenue projected to reach over $500 billion in 2025. At TH, we have expertise in the space having partnered with brands like Mattel, and Pokémon in blending brand activations and innovative gameplay. Check out TH Experiential TOP 3 experiential activations in the games space: For Mattel's 50th anniversary, we made history with the first-ever UNO Championship in Las Vegas. Hosted by eSports icon Ninja, the event drew 150 competitors and captivated a global audience of over 460,000 on TikTok. For Misfits Gaming, we blended virtual and real-world gaming, doubling Misfits Twitch subscribers and reaching 490,000 viewers. Most recently, TH worked with Pokémon, to launch a family-friendly Netflix watch party in NYC for the new Horizons series. #experiential #thexperiential #games #gameplay #gamers #marketing #eventmarketing #uno #pokemon #missfits #twitch #youtube #netflix 

TH Experiential TOP 3 D2C Brand IRL Activations: We are seeing a trend of D2C brands interested in exploring physical activations and how they can create new connections and experiences for their audiences around their products in person. We partner with digital brands to explore how they can manifest physically and what combination of services, education, and entertainment can powerfully drive awareness and conversion IRL. - Mirror Pop-Up 🏋♀️ : To showcase Mirror’s state-of-the-art home gym, TH designed a short-term showroom combining a boutique fitness studio with a sleek retail space. We engaged guests with live demos and personalized workouts, drawing 9,105+ store visits and facilitating 4,350+ product demos. - Harry’s Barter Shop: Collaborating with Partners & Spade, TH created a "Bartershop" pop-up in SoHo, NYC where consumers traded their old razors for new Harry’s products. This pop-up got over 180K+ eyes on the brand, driving substantial brand awareness and consumer engagement. - Blue Apron Unboxed PopUp 🍽 : TH brought Blue Apron’s "Source to Table" meal boxes to life with an interactive month-long pop-up in NYC’s Flatiron District, featuring daily programming including cooking classes, arts & crafts, and local farm-to-table tastings. This activation engaged 29.8K customers and distributed 30.5K coupons to drive conversion and advocacy. #thexperiential #marketing #eventmarketing #d2c #retail #popup

At TH Experiential, we specialize in creating experiences that captivate audiences, guide attendees through the marketing funnel, and deliver REAL results for brands! 💥 Check out our TH Top 3 Marketing Funnel Focused Activations: - TH launched JOAH Beauty’s rebrand with interactive pop-ups in both LA and NYC that achieved a 100% data capture of the 2,300 attendees in just 13 hours. 80% of guests completed the marketing funnel from awareness to conversion, and 88% shared UGC content! 💜 - Our transformation of KISS x imPRESS into a summer beach club sensation showcased our ability to drive product engagement and excitement. 6,448 lash and nail samples were distributed to attendees, and 1,540 attendees recieved on-site product applications. 💅 - Our NYC pop-up with Rose Inc further highlights our impact. This tech-driven Lipstick Lounge garnered 1,664 new email and SMS sign-ups in just two days, guided 68% of guests through product trials, and exceeded sales goals. We are excited to keep crafting impactful, data-backed moments that drive success for our clients. #experientialmarketing #brandactivation #popup #beautyindustry #marketingresults #THExperiential

Personalization is key. With 80% of customers craving tailored experiences, AI-driven solutions are essential in experiential marketing. As early as 2017, TH Experiential has recognized the value of hyper-personalized moments and has worked with IBM to create innovative ways to integrate AI technology to enhance consumer and brand experiences. 💥 Check out 2 of our AI projects with IBM below... - IBM & Watson Hidden Portraits: 🖼️ TH partnered with IBM to transform Cadillac House into a captivating public art gallery showcasing Watson's "Hidden Portraits" through a custom photo booth that produced personalized AI- generated portraits, resulting in 2,722 consumer engagements, 1,057 unique portraits, and 312,975 visual impressions, redefining the intersection of AI and creativity. - IBM & Watson US Open: 🎾 Guests stepped into a cognitive photo booth to have a conversation with Watson, where AI analyzed their emotions and generated a personalized portrait based on that emotion. Over 4,000 consumers visited the activation. #experiential #thexperiential #AI #marketing #eventmarketing #techmarketing #articialintelligence #personalization #IBM

We partnered with The Pokémon Company International to host the ultimate Pokémon watch party for the screening of their new series—Pokémon Horizons✨🎉🍿🎬 Following teaser mailer kits to dial up the anticipation, Pokémon trainers and their families jumped onboard the airship to uncover the inside scoop on the Horizons series. Fans got up close and personal learning all about their new favorite Pokémon and even took home personalized prizes! 🌟 It was such a blast for kids and adults alike! Thank you to Pokémon and Netflix for allowing us to bring your series to life. 💫🎥 #netlfix #experiential #experientialmarketing #screening #pokemon #familyfun

We’re all about, style, treat, and play all day! 💁♀️💫 This past weekend at SEPHORA in Dallas, we partnered with Briogeo Hair Care and ghd to celebrate their Style + Treat collection in stores. Great hair, games, and goodie giveaways had consumers racing to SEPHORA to play with Briogeo Hair Care products. 🏃♀️✨ The good hair days don’t stop there. Come find us in SEPHORA stores on the West Coast this weekend for more fun and fabulous hair! #briogeo #sephora #beauty #experiential #experientialmarketing #brandexperience #hair #haircare

TH Experiential recently partnered with Briogeo and GHD to host an exclusive press and influencer launch party celebrating hair naturally styled by Briogeo and powered by GHD. 💥 Kicking off with master classes, LA press, and influencers experienced the merging of all-natural hair products with innovative styling tools through one-on-one styling sessions and 360 immersive photo ops. A big thank you to Briogeo and GHD for entrusting us to bring their products and launch party to life! #Briogeo #GHD #Experiential #THExperiential #PhotoBooth #EventMarketing #BrandActivation #SocialMediaShare

We recently partnered with Alastin Skincare for a pop-up med spa and picnic in LA, featuring a menu of Alastin treatments and treats. 💜 ✨ The Al Fresco picnic kicked off with an exclusive preview for media and influencers, followed by Alastin opening its doors to consumers eager to receive a customized skincare regimen. Big thanks to Alastin for always being such amazing partners and entrusting us to bring this activation to life. #Alastin #Experiential #PopUpMedSpa #THExperiential #Skincare #ProductLaunch #BeautyEvents