This is so important for any business/business owner that is working with a social media manager or a social media team. ⬇️⬇️⬇️
CMO • Organic, Influencer & Paid Social Strategist • 2023 AdAge Marketing Trailblazer • Digiday, The Drum, Shorty & Webby Winner
Working in social media is insanely frustrating right now for professionals. You need at least 2-3 months to test and try out new strategic tactics / content strategies and channel algorithms are updating too quickly and without any warning. If you’re a marketing pro who leads social teams please give them a lot of freedom to not only try new things out but also the space and support for them to say “reach and engagement is going to be wonky and may fall for a bit while we’re figuring it out.” Social professionals already feel pressure to “perform” without being able to prove direct impact on lower funnel and right now they’re all paddling against a current.