The Lumistella Company

The design evolution of Santa’s Official Scout Elf is a journey of balancing tradition with innovation. From watercolor storybooks to CGI animation, we’ve kept the magic of Scout Elf alive while adapting to new formats and audiences. In this article from Andrea Esposito she discusses how we’ve grown our universe of characters to stay connected with families worldwide. #ProductDevelopment #DesignInnovation #Lumistella 

We're delighted to be supporting the Variety, the Children's Charity North Pole Bash in the UK once again-- an unforgettable event that brings joy, laughter and magic to kids facing disabilities and challenging circumstances. 📸🌟Picture this: a winter wonderland filled with heartwarming moments, festive cheer and smiles that light up the entire North Pole! ❄️ This annual event took place Gulliver's Theme Park Resorts at three locations over three days with more than 750 children attending, creating memories that will last a lifetime! As The Lumistella Company's biggest international philanthropic event, we are so proud to be a part of this special celebration, helping spread holiday magic and make a real difference for families everywhere. #TheLumistellaCompany #NorthPoleBash #Variety #Philanthropy

In honor of #EntrepreneurWeek, we’re celebrating our co-founders and co-CEOs, Christa Pitts and Chanda Bell, whose vision and leadership over The Elf on the Shelf® and the storytelling universe of Santaverse™ have driven The Lumistella Company’s growth and impact since its founding in 2005.    Christa, a passionate advocate for female entrepreneurs, recently launched #MadameFounder, a podcast series where she interviews inspiring women founders across various industries, highlighting their unique journeys and insights. Through Madame Founder, she shines a light on the resilience, creativity, and determination it takes to build something extraordinary.   Chanda’s dedication to storytelling and innovation has been instrumental in expanding The Lumistella Company’s beloved holiday traditions, creating joyful memories for families worldwide. Over the years, she brought Santa’s world to life through a Netflix partnership, launched a traveling holiday musical, and designed a balloon in the Macy’s Thanksgiving Day Parade®.    Together, Christa and Chanda embody the spirit of entrepreneurship, paving the way for future generations of dreamers and doers.   Listen to Madame Founder to gain inspiration from #women making waves across industries: https://lnkd.in/eT4R6Sqm

We're proud to support Michael Josephson MBE Charity Ball in the UK-- an extraordinary event dedicated to uplifting disadvantaged children, young people and vulnerable adults. At The Lumistella Company, we're fueled by F.I.R.E.: Family-Focus, Integrity, Respect and Excellence--and we're passionate about using our platform to make a powerful, positive impact. Through incredible partnerships with organizations that are changing lives across the globe, we're bringing hope, kindness and holiday magic to communities in need. ✨ Together, we're sparking joy, spreading love and lighting the way for a brighter tomorrow!  #TheLumistellaCompany #Philanthropy 

Our second annual Walmart Live event is TONIGHT! Tune in at 7 pm EST to see all-new The Elf on the Shelf Santaverse announcements and product reveals.✨😊 Tune in here: https://bit.ly/48JjUaB

We’re excited to announce our 2nd annual Walmart Live event on November 13th at 7 pm EST, hosted by Chanda Bell and Christa Pitts where we’ll reveal The Elf on the Shelf Santaverse and introduce all-new Santa-approved products and characters! ✨ Get the details here: https://bit.ly/48JjUaB #TheLumistellaCompany #Walmart #Entertainment

We were honored to attend the Cystic Fibrosis Foundation Wine & Roses Gala in Atlanta to support the fight against cystic fibrosis. This meaningful event is close to our hearts, as some of our own employees are directly impacted by cystic fibrosis. We stand with them and the CF Foundation in their mission to find a cure and improve quality of life for those affected. As a family-first company, we are committed to supporting our employees and causes that matter to them. This gala was an incredible opportunity to come together, share stories, and show our support for the CF community. #TheLumistellaCompany #Philanthropy 

This past weekend, we were thrilled to celebrate the extraordinary Noorah as she made her grand debut at Balloonfest! As a key character in The Lumistella Company's magical Santaverse, Noorah joined beloved parade icons, bringing her unique sparkle and holiday magic to fans of all ages. With Thanksgiving around the corner, we can’t wait for Noorah to continue spreading cheer nationwide in the iconic Macy's Thanksgiving Day Parade®. Stay tuned for more magical moments! ✨😊 #TheLumistellaCompany #MacyParade

Of course Santa's North Pole helpers love dressing up! 🎃 Check out some of our most spooktacular costumes! Happy Halloween from all of us here at The Lumistella Company! #TheLumistellaCompany #Halloween #CompanyCulture

What an incredible experience it’s been at Brand Licensing Europe! Over the past few days, we’ve had the privilege of connecting with industry leaders, sharing our vision, and showcasing why The Lumistella Company, is the world’s premier Christmas IP company.     Thank you to everyone who stopped by our booth—it was a pleasure to meet so many of you and discuss how we can spread holiday cheer together.    For those who couldn’t make it to BLE, don’t worry! We’ve captured some of our favorite moments in the photos below. If you missed us at the show, we’d love to connect with you.     Reach out to our sales team to explore how we can create magic together for the upcoming season.    Looking forward to the future and the opportunities ahead! #BrandLicensingEurope #BLE2024 #ChristmasIP #HolidayMagic #Licensing #Partnerships #TLC