TheJembe

The future of # advertising lies in #insights. As brands compete for relevance, advertising execs are discovering that #data is the key to unlocking deeper consumer #engagement. Specifically, understanding multicultural audience data enables companies to craft campaigns that reflect real-world identities and resonate with these audiences' lived experiences and values. Click below to learn how data can help advertisers unlock more precise messaging and more effective audience engagement. https://lnkd.in/g4KrPUkR #JembeInsights #CulturalInsights

Historically, Black communities have leaned intentionally toward #sustainable practices, often out of necessity rather than choice. Practices such as reusing and repurposing goods, community-based agriculture, and a general ethos of resourcefulness have long been a part of #BlackCulture. These traditions passed down through generations, have laid the foundation for the modern Black consumer’s approach to sustainability. Click below to read more about how Black consumers are embracing #sustainability and how it is driving their purchase decisions. https://lnkd.in/gC5MR4gX #JembeInsights #MarketResearch

With a stint running digital media at #RalphLauren and eventually launching one of the first #influencer agencies, Kendra Bracken-Ferguson understood the power of social media and digital communications while others were still catching up.  The award-winning serial entrepreneur talks to TheJembe about the resilience of Black founders, the current landscape of the beauty space, and how she supercharges her productivity. Click below to read more: https://lnkd.in/gn5xJ2G8 #JembeInsights #TheJembeInterview

The challenges of #Climatechange are definitely on the minds of Black consumers. Our new 'The State of Black Women' study revealed that 31% of Black female consumers indicated they are very concerned about the climate. Additionally, 37% indicated they recycle all the time. Click below to read our new article about the trends, preferences, and nuances of sustainability among Black consumers, examining generational differences, the messaging that resonates with this community, and the broader implications for the future of sustainable consumerism. https://lnkd.in/gC5MR4gX #JembeInsights #research

Over the past decade, #DEI efforts have been widely celebrated but have also sparked backlash, particularly through the “DEI hire” notion. What was once intended as a sign of progress has been twisted into a weaponized term used to discredit the qualifications and achievements of Black and other POC professionals. Click below to read more about how the “DEI hire” concept has become politicized and what this means for those it intends to uplift. https://lnkd.in/gnxAwK4k

With its textured mashup of traditional African sounds and contemporary genres, Nigerian music has found a home among American minority audiences and has redefined the global music landscape. Click below to learn more about #Afrobeats, and how it has exploded in popularity across the U.S. https://lnkd.in/gFqXu4nG #JembeInsights

In #Hollywood, a new generation of Black women is rewriting the rules, redefining success, and shaping the future of entertainment. Led by formidable figures such as #Zendaya, #IssaRae, and #AyoEdebiri, this dynamic wave of talent is each making monumental strides in their respective fields. Click below to read more about the Black women who are breaking barriers in #entertainment. https://lnkd.in/exw2pzqc

#Olympics2024 showed yet again that there has never been a moment when the intersection of sports, culture, and commerce has been more pronounced. Minority athletes have transcended their roles as sports figures to become wildly influential brand ambassadors, shaping consumer behaviors and driving significant sales across various industries. Click below to read more about the phenomenon that is not only redefining marketing strategies but also creating a more inclusive space in media and advertising. https://lnkd.in/gtfnQcJc #JembeInsights

#KamalaHarris, #NikkiHaley, and #VivekRamaswamy have made a name for themselves in politics. Are they a sign of a shift towards more representation in politics? And what does their collective high profile mean for Indian Americans in general? Click below for the full story. #JembeInsights #Election2024 https://lnkd.in/gAxdYcXk

While trends and must-have lists have run their courses many times over in fashion, brands like #Nike, #Adidas, and #Reebok have long been dominant forces. Their logos are iconic, their products are staples in closets around the globe, and their influence has shaped athletic and casual wear for decades. But recent trends indicate that these giants are losing their hold on minority consumers in the U.S. Click below to read more about why these legacy brands are losing ground to smaller companies that appeal to younger #POC audiences. https://lnkd.in/ejNP6EMm