The Z Suite

Next week, #TheZSuite's Clay Lute will be a panelist on an Ad Age roundtable to share insights on the biggest moments in marketing from this year—highlighting the campaigns that impressed, the ones that missed the mark, and everything in between. Watch the roundtable on December 18 at 12:30 p.m. ET via livestream and read more here: https://lnkd.in/ehvEvDx2 #GenZ #MarketingTrends #2024Review #ZSuite

Malls are getting a boost from a surprising source: Gen Z shoppers. Gen Z customers, roughly between ages of 13 and 28, are shopping about just as much in person as their Baby Boomer grandparents, according to a survey by ICSC, a mall industry group. And this holiday season, more Gen Zers plan to shop in person than online, according to a survey by EY. I spoke to mall owners, brands and Gen Z shoppers from The Z Suite to better understand what's driving this trend. They told me younger shoppers are seeking ways to socialize, especially after the pandemic, and speedier ways to get purchases. And Gen Z is hungry for real-world experiences to share on Instagram and TikTok. Gen Z shoppers' interest in stores is influencing the look of companies' stores and their sales patterns: At Abercrombie & Fitch’s namesake brand, which caters more to millennials, digital sales drove 60% of revenue in the last full fiscal year. That compares with only 30% at the company’s Hollister brand, which tends to attract Gen Z shoppers.

People will create an impression within 10 seconds of meeting someone that is almost impossible to break. Thanks Sheena Butler-Young for including my thoughts on how to sparkle, self express and shine when dressing for your office holiday party The Business of Fashion The Z Suite

Congratulations, Gabriella Gooden! Welcome to #TheZSuite. 👏 Gabriella is a current senior at the University of Delaware completing a Bachelor of Arts in Communications with a focus in PR with double minors in Fashion Management & Sustainable Apparel & Textile Innovation and completing a certificate in Social Innovation & Entrepreneurship. Gabriella is involved in various activities in and outside of school that showcase her dedication to shaping beauty, DEI, fashion, marketing, social media, sustainability, technology, and the future of work.

Welcome to The Z Suite, Mimi Allen!👏 Mimi is a recent graduate of Newcastle University, from which she gained a BSc in Psychology, with a focus on behavioural and sports psychology. Her work journey started in the events space with a sales and marketing role, from which she progressed into operations, where she established a track record for implementing efficient and effective processes and procedures. Currently an assistant ops manager for an iconic heritage food brand, Mimi wears many hats that leverage her operations skills and previous brand management experience.

Welcome to The Z Suite, Olivia!👏 Olivia is a sophomore at the University of Pennsylvania studying finance and legal studies. She is passionate about the intersection between business analytics, strategic finance, and luxury fashion. Outside of serving as a consultant for luxury fashion brands and school, she likes to thrift, work out, and garden.

This afternoon, The Z Suite's Alanis Castro-Pacheco participated in a virtual roundtable with Ad Age on how brands are engaging Gen Z this holiday shopping season. The panel is part of "Ad Age Gen Z Voices," a series where Gen Zers share their thoughts on marketing, technology, culture, and more. Great work, Alanis! 👏 Watch the full interview now: https://lnkd.in/eTvntecH

Welcome to #TheZSuite, Lavinia G. 👏 Lavinia is a 2022 New York University - Leonard N. Stern graduate with a Bachelor of Science in Business and Political Economy and a minor in Chinese. She is currently a project manager at 7th Avenue, a modular sofa startup where she opens and manages all of the company’s showroom locations. Lavinia has previously worked at Fanatics, Uber, and SVB as well as startups in South Africa and China.

Welcome to #TheZSuite, Georgia! Georgia is a senior in high school and a 3 year member of DECA as well as the founder and president of the Women in Business club at her school! She has a passion for fashion and leadership.👏

Welcome to #TheZSuite, Jake Curran!👏 After completing his degree in business and marketing, Jake moved to France and learned about the world of fine wine. He came to understand the intricacies behind winemaking, as well as how to market and distribute it. Jake now works for a leading wine merchant, Corney & Barrow, learning from producers around the world.