The Single Marketer

Pizza Hut has launched a clever initiative to help job seekers make a memorable impression with their “ResZAmes” promotion. By printing resumes on pizza boxes and delivering them alongside a medium-sized cheese pizza, the campaign aims to grab the attention of potential employers. This approach tackles a pressing issue, as CareerMinds.com reports that 75% of resumes sent out are never read. Currently, this unique strategy is limited to New York City. What can we learn from this innovative campaign? - Creative engagement: Combining two everyday items—resumes and pizza—creates a memorable marketing tactic that stands out. - Addressing pain points: Identify and address common challenges faced by your audience to make your campaign relevant. - Limited-time offers: Creating urgency with a time-sensitive promotion can drive participation and excitement. - Targeted approach: Focusing on a specific geographic area allows for a more manageable and impactful campaign. Ultimately, we learn that successful campaigns revolve around the cycle of idea, experiment, learn, and adapt! Follow along for more awesome brand news! #marketing #marketingtea #thesinglemarketer #brandnews #pizzahut #campaign #marketingcampaign

Meet Sumant Lohar, Content Strategist, Podcaster, and International Speaker! Sumant's journey is a remarkable example of the power of perseverance and self-discovery. From his early days in a Gurukul to becoming a global voice in content creation, Sumant's story highlights the strength of pushing beyond your comfort zone and embracing new challenges. With his upcoming venture, Yaahom Digital, Sumant is set to continue transforming the digital landscape with his unique approach to content and podcasting. Key lessons from Sumant’s journey: - Embrace challenges as opportunities for growth: Adversity can be a powerful catalyst for personal development. - Never stop learning: Continuously seek out new knowledge and experiences to expand your horizons. - Build strong relationships: Networking and fostering connections with like-minded individuals can open doors to new opportunities. - Prioritise personal branding: Invest in building a strong online presence and cultivating a personal brand. - Believe in yourself: Confidence and self-belief are essential for achieving your goals. Sumant’s journey is a source of inspiration for those looking to carve their path in the digital world. His passion for content creation and community engagement reminds us that with determination and the right mindset, anything is possible. Want to be featured next? 🌸 I am looking for success stories! DM me, The Single Marketer, for a chance to be part of my free series. #marketing #successstory #shareyourstory #inspiration #entrepreneur #thesinglemarketer #india #contentcreation #personalbranding #digitalmarketing

Guerrilla marketing is a bold strategy that, while often expensive, can make a big impact on customers. But why isn't it more popular among marketers? Perhaps it's the unpredictable nature of guerrilla tactics that makes some shy away, preferring the comfort of more traditional, reliable methods. Yet, can we really overlook the power of guerrilla marketing to create unforgettable experiences and build strong brand loyalty? The costs associated with guerrilla marketing are often high, primarily because of the creative flair required, the need for unique locations, and sometimes specialised equipment or materials. But here's a question to consider: is the investment worth it? Many would argue it is, given that a well-executed guerrilla campaign can generate significant buzz and elevate brand awareness far beyond conventional methods. Of course, guerrilla marketing isn't the right fit for every business or every campaign. But could it find a place in an annual marketing strategy? For some companies, incorporating guerrilla tactics could be the key to standing out in a crowded market, forging a deeper connection with their audience, and driving sales. So, is it time to think outside the box and give guerrilla marketing a try? P.S. Love the Samsung Electronics ad! ...until next time. 💜 #marketing #thesinglemarketer #guerrillamarketing #creativemarketing #unconventionalmarketing #brandawareness #experientialmarketing #marketingstrategy #customerengagement #marketingbuzz #brandloyalty #outoftheboxmarketing

Meet Nirzari Bhide, Learning Innovator and Entrepreneur! Nirzari's story is a shining example of pursuing passion and purpose. Her journey from a science graduate to a successful learning entrepreneur underscores her dedication to enhancing educational experiences. Through LearnAce, Nirzari has revolutionised learning with her innovative approaches and commitment to empowering others. Key takeaways from Nirzari’s journey: - Adapt and innovate: Embrace change and continually adapt to stay relevant and create impactful solutions. - Leverage unique skills: Use your diverse background and experiences to offer unique value in your ventures. - Focus on engaged learning: Create interactive and practical learning experiences that resonate with your audience. - Bridge knowledge gaps: Address gaps between theoretical knowledge and practical application to enhance client success. - Purpose-driven impact: Align your business with a clear purpose to inspire loyalty and drive meaningful results. Nirzari is an inspiration, demonstrating that with passion, adaptability, and a clear vision, you can transform your career and make a significant impact. Her journey is a powerful reminder for aspiring entrepreneurs: embrace innovation, utilise your unique skills, focus on engagement, bridge gaps, and work with purpose. Want to be featured next? 🌸 I am looking for success stories! DM me, The Single Marketer, for a chance to be part of my free series. #marketing #successstory #shareyourstory #inspiration #entrepreneur #thesinglemarketer #india #mumbai #womenempowerment #learning #education #thesinglemarketer

I recently watched Stree 2 and couldn't help but notice some striking similarities to Stranger Things. 🤯 For example, the posters have a very similar colour palette, and Jana's connection to Sarkatta is just like Will's connection to the Upside Down. Also, Shraddha's character and Stree's powers gave me major Eleven vibes! 😱 Besides these fun parallels, I also spotted a few elements towards the end of the movie that seemed to be inspired by Twilight. 🫣 Overall, I really enjoyed Stree 2 despite these references. It's a fun and entertaining movie, but I couldn't stop myself from making these connections to other popular Netflix shows and films. So, what's in it for marketers? 🤔 There are actually some great lessons marketers can learn from movies that borrow elements from other popular content: 1. Know your audience: Understanding what resonates with viewers can help create targeted marketing campaigns that appeal to existing fans. 2. Highlight unique selling points (USPs): Even if there are some similarities, marketers should emphasise what makes the movie unique to attract interest and stand out from the original. 3. Manage expectations: When taking inspiration from popular content, it's important to set the right expectations to avoid disappointing fans. 4. Balance familiarity with innovation: While familiar themes can draw in audiences, introducing new elements or twists can keep them engaged and excited. 5. Be ready for mixed reactions: Expect a mix of positive and negative feedback. With the right marketing strategies, you can turn potential criticism into a conversation that boosts visibility. 6. Stay clear of legal issues: Make sure all content respects intellectual property laws to avoid any legal problems that could hurt the brand's reputation and marketing efforts. Have you noticed any similarities in Stree 2? Drop your comments.💜 #india #movies #thesinglemarketer #uae #bollywood #strangerthings #marketing #marketinglessons #twilight

Meet Dr Deepa Khemani, Deep Parenting Coach! Dr. Deepa's story is one of remarkable transformation. Her journey from dentistry to life coaching highlights her dedication to enhancing the quality of life holistically. Her meticulous approach, empathetic nature, and innovative use of DMIT demonstrate her commitment to empowering families. Key takeaways from Dr. Deepa’s journey: - Embrace change and new opportunities: Embracing change can lead to fulfilling and impactful careers beyond your initial profession. - Utilise diverse skills and experiences: Leverage your unique background and skills to enhance new ventures. - Focus on holistic empowerment: Aim to create products or services that address the comprehensive needs of clients, fostering overall well-being and success. - The power of personal connection: Prioritise understanding and connecting with your audience to make a lasting positive impact. Dr. Deepa is an inspiration to many, showing that personal growth and self-discovery are within everyone's reach. Her journey is a powerful reminder for aspiring entrepreneurs and community builders: embrace change, leverage your unique skills, focus on holistic empowerment, and prioritise genuine connections. Want to be featured next? 🌸 I am looking for success stories! DM me, The Single Marketer, for a chance to be part of my free series. #marketing #successstory #shareyourstory #inspiration #entrepreneur #thesinglemarketer #dubai #uae #unitedarabemirates #womenempowerment #india #dentistry #parentingcoach

Social media executives after launching a campaign! 🏃 . . . . #thesinglemarketer #marketing #marketer #gifs #socialmedia #socials #social #socialmediaexecutive #campaigns

Meet Reema Mahajan, founder of Indian Women in Dubai (IWD)! Reema's story is one of vision, dedication, and the power of community. From her beginnings at IIT and IIM to a successful career in management consulting at Bain & Company, Reema Mahajan's path was marked by achievement. However, her true passion lay in empowering women. Leaving behind a well-paying corporate job, she founded Indian Women in Dubai (IWD), a platform dedicated to supporting, encouraging, and creating opportunities for women. Key takeaways from Reema’s journey with IWD: 1. Follow your passion: Reema’s move from corporate leader to IWD founder shows the value of pursuing true interests, even with risks. 2. Adapt to challenges: Building a large community during the pandemic required overcoming many challenges through virtual engagement and strategic partnerships. 3. Empower through support: IWD's success highlights the importance of creating valuable and supportive platforms with events, webinars, and workshops. 4. Embrace challenges as opportunities: Reema’s approach turns obstacles into growth opportunities, crucial for IWD's success. 5. Stay true to your mission: Reema remains focused on empowering women, celebrating achievements, and giving back to the community despite challenges. Reema Mahajan and IWD are an inspiration to women worldwide. Her journey is a powerful reminder for aspiring entrepreneurs and community builders: follow your passion, view challenges as growth opportunities, focus on providing real value and support, and stay true to your mission. Want to be featured next? 🌸 I am looking for success stories! DM me, The Single Marketer, for a chance to be part of my free series. #marketing #successstory #shareyourstory #digitalmarketing #inspiration #entrepreneur #thesinglemarketer #reemamahajan #indianwomenindubai #iwd #dubai #uae #unitedarabemirates #womenempowerment 

Why do some business owners think social media ads are easy-peasy? When it comes to social media marketing, many business owners think of it as a job that anyone can do. They say, "It's all about posting on social media!" 🤜🏼 Well, that’s not true! 🙅🏼 Marketing isn't just about throwing stuff out there. You have to know who you're talking to and what they want. I can't count the number of times someone's asked me to "just show them how to run an ad." NOPE, can't do it. You need to understand your brand and your customers first. Running a successful ad is actually a lot of work. You have to figure out, 🤔 what to say,  ✍️ tell a good story,  👀 pick the right people to see it,  💫 make it look awesome,  ☄️plan when to run it, and then track everything. ...that's just the start! You have to keep an eye on how people are reacting and make sure you're getting real results. See? That’s easy! The next time you get this question, just say, ‘Yeah, it’s easy—do it yourself!’ 😉 #marketing #thesinglemarketer #socialmedia #socialmediamarketing #marketers

Meet Jasleen Bhatia, founder of Jasleen's Mandalas! Jasleen's story is one of passion, resilience, and the vibrant expression of art. At just 19 years old, Jasleen Bhatia has transformed her lifelong love for mandala art into a thriving business. With her venture, Jasleen's Mandalas, she combines her creative flair with a keen business sense, showcasing the beauty of her art in every handcrafted piece. Key takeaways from Jasleen's journey with Jasleen's Mandalas: 1. Turn your passion into a profession: Jasleen’s dedication to mandala art has blossomed into a successful business, demonstrating the power of following one’s true interests. 2. Embrace challenges as opportunities: Despite her lack of business experience, Jasleen turned challenges into learning experiences, which strengthened her resilience and confidence. 3. Prioritise customer satisfaction: By offering personalised and unique mandalas, Jasleen has built a loyal customer base and maintained high levels of satisfaction. 4. Utilise social media effectively: Jasleen’s strategic use of social media has broadened her reach and connected her with a wider audience. 5. Age is no barrier to success: Jasleen’s achievements highlight that passion and perseverance can lead to remarkable success, regardless of age. Jasleen’s journey is a powerful reminder for aspiring entrepreneurs: follow your passion, view challenges as growth opportunities, focus on customer satisfaction, and make the most of available tools like social media. Want to be featured next? 🌸 I am looking for success stories! DM me, The Single Marketer, for a chance to be part of my free series. #marketing #successstory #art #creator #designer #shareyourstory #digitalmarketing #inspiration #entrepreneur #thesinglemarketer