The Shelf Influencer Marketing Agency

If there's one thing we love, it's linking influencer marketing to revenue. 💸🦄 We're happy to announce a partnership with Button, combining our influencer marketing expertise with their pioneering technology to help brands and creators turn every campaign into a growth engine. Here's what our Founder and CEO, Atul (Raj) Singh said about the partnership: “Button’s technology streamlines our campaign creation process and enables us to capture product level purchase data through Button’s simple shortlinking tool while enabling deeplinks into our retailer clients’ apps. We’re excited to improve the user journey and have access to more conversion data through Button’s integration with retailers that will allow us to provide more holistic recaps of performance.” Read all about it on Button's blog. #socialcommerce #creatoreconomy #influencermarketing

🎄 HOLIDAY MARKETING IDEA: Customer Spotlights 📸 Good for engagement, loyalty, trust-building How It Works Feature loyal customers or share their stories on social media. Highlight their experiences with your brand or products to create a human connection and foster trust. Verticals Perfect for service-based businesses, e-commerce, and lifestyle brands. Benefits ❤️ Builds community and trust ❤️ Encourages brand advocacy ❤️ Adds a personal touch to your brand #CustomerSpotlight #BuildTrust #HolidayMarketing #BrandLoyalty

🎄 HOLIDAY MARKETING IDEA: Virtual Shopping Events 💻 Good for conversions, personalized shopping experiences How It Works Host live online shopping events or 1-on-1 virtual shopping appointments to showcase products and answer questions in real time. Verticals Ideal for fashion, beauty, and specialty retail. Benefits 💡 Offers a personal touch 💡 Drives real-time purchases 💡 Great for showcasing new products #VirtualShopping #HolidayMarketing #LiveShopping #CustomerExperience #BoostSales

🎁 HOLIDAY MARKETING IDEA: Partner Collaborations 🤝 Good for audience expansion, brand credibility How It Works Team up with a complementary brand to create co-branded promotions, products, or events. Verticals Works well for fashion, lifestyle, food, and tech brands. Benefits ✅ Expands reach to new audiences ✅ Enhances brand credibility ✅ Shares marketing costs and resources #CollaborationMarketing #HolidayPartnerships #ExpandYourReach #MarketingStrategy #BoostVisibility

It's almost time to unwrap presents, but first: Here's The Shelf Wrapped 2024 (and what a year it's been)! Thank you to our clients, creators, team, and partners for making it the best one yet 🦄🌈✨

Amplifying Engagement Through Diverse Influencer Collaboration 🎯 Our year-long campaign for Lenox achieved a remarkable 378% increase in engagements, redefining the brand's image from traditional to modern and relatable. How We Achieved It: We partnered with 32 talented creators across various niches, including home decor, fashion, food, and lifestyle. Notable contributors like Shawn and Kris of @thefarmhouseproject showcased Lenox's versatility in contemporary settings, resonating with a broader audience. Their authentic storytelling and creative content played a pivotal role in this success. #holidaytablescape #holidaymarketing #influencercollabs

🎁 HOLIDAY MARKETING IDEA: Limited-Edition Products 🌟 Good for exclusivity, urgency, brand excitement How It Works Launch a special holiday product or collection available only for a limited time. Verticals Effective for fashion, beauty, food, and lifestyle brands. Benefits ✨ Creates FOMO (fear of missing out) ✨ Encourages quick purchases ✨ Boosts brand buzz #HolidayMarketing #ExclusiveProducts #LimitedEdition #BoostSales #CustomerExcitement

🎉 2024 Wrapped: Your Brand, Their Year - It’s that time again—audiences are getting all reflective with #YearInReview posts, and your brand should, too. Think of it as your chance to say, “Look how far we’ve come… together!” Whether it’s celebrating big wins, sharing heartfelt customer stories, or showing how you’ve grown with your audience, this trend is dripping with opportunity. ✨ Idea: Build your own “wrapped” experience for your customers. Spotlight their favorite products, celebrate their milestones, or even surprise them with fun stats about how they’ve engaged with your brand this year (hello, most-purchased item leaderboard!). 💡 Why it works: Nostalgia is a powerful connector, and your audience wants to feel seen. Reflect on the year, celebrate your community, and set the stage for an even brighter 2025. Let’s make it personal, memorable, and oh-so-shareable. #socialmediatrends #marketingtrends #tiktok

🎄 HOLIDAY MARKETING IDEA: Product Pins/Idea Pins 📌 Good for brand lift, influencer-generated content, conversions How It Works Pinterest Idea Pins allow brands and Pinners to create up to 20 pages of video, images, and text within a single pin. These pins can combine content that would traditionally span multiple pins or boards into a cohesive, clickable pin. This makes it easier to tie ideas together under one theme. For example, a pin featuring a holiday candle holder could evolve into an Idea Pin showcasing an entire holiday tablescape, linking back to blog posts or product pages. Verticals ✨ Works for all industries. Benefits 📸 Visual storytelling: Engage audiences with captivating content 📸 Extended reach: Tap into Pinterest’s vast user base 📸 Enhanced discoverability: Idea Pins rank well in Pinterest searches 📸 Shareability: Easily shared for broader distribution 📸 Interactive elements: Add polls, text overlays, and product tags 📸 Evergreen content: Long shelf life for lasting exposure #PinterestMarketing #IdeaPins #ProductPins #HolidayMarketing #VisualStorytelling

🎄 HOLIDAY MARKETING IDEA: How-To Videos and Tutorials 📽️ Good for brand lift, website content, cross-channel promoting, conversions How It Works Create or partner with influencers to produce video tutorials that explain how your product works and its different uses. Tutorials are one of the most sought-after types of content by social media users. Verticals Works across all industries. Benefits 🎥 Highly shareable 🎥 Drives engagement 🎥 Boosts SEO #HowToContent #TutorialVideos #BoostEngagement #ContentMarketing