Looking for tips on how to stay festive without the alcohol? Brianda Gonzalez shared her approach to the holidays with the Los Angeles Times; she suggests getting creative with ingredients to transform a nonalcoholic drink into something that feels special. Read more below to see which NA cocktails are on her menu this year!
The New Bar
Retail
Los Angeles, California 1,713 followers
The alcohol-free drink discovery platform.
About us
The alcohol-free drink discovery platform. We spent years drinking. Sometimes, more than we should. One day, we started asking questions. Why is alcohol so intrinsically tied to how we have fun, connect, and relax? We found that when we focused on having a good time, it was easier to let alcohol go. And we found ourselves wanting to bring that energy to others. So we created The New Bar - a place for anyone and everyone who wants to drink less. We’re not here to judge you. We’re here to give you products, tools, and information to be more mindful, intentional, and healthy about the way you drink - whatever that means to you.
- Website
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https://thenewbar.com/
External link for The New Bar
- Industry
- Retail
- Company size
- 2-10 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2022
Locations
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Primary
Get directions
1821 Lincoln Blvd
Los Angeles, California 90291, US
Employees at The New Bar
Updates
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Today, over 69% of alcohol drinkers and 78% of millennials express interest in exploring a "sober curious" or "damp" lifestyle. These trends suggest a cultural shift toward mindful drinking and integrating alcohol-free options into social events and everyday life. Thank you to CBS for covering The New Bar as a platform for people to discover all that the nonalcoholic category has to offer. Cheers to good drinks and good feelings! #sobercurious #california #thenewbar #mindfuldrinking
Wine vineyards are ripping out their fields because there isn't enough demand
cbsnews.com
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We're up to our logo in boxes! Let us know by Friday 12/13 if you have any last-minute gifting needs 🎁 #gift #holidaygifting #corporategifting #nonalc
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Are you looking to incorporate inclusive nonalcoholic options into your events or gifting initiatives this season? Let The New Bar do the heavy lifting and together we'll create a holiday experience that everyone can participate in. Reach out to our events team at [email protected] and receive a custom quote today! #holidayhosting #holidayparty #holidaygifting #corporateevents #giftingsolutions
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In search of a gift that everyone will remember? Check out our gift sets featured in the LAist and on our website at thenewbar.com! Thanks Gabriel Chabran for including us in your holiday shopping list 🎁 #gifting #giftsets #nonalcoholic #holidaygift #localbusiness
14 gifts for the LA food lover on your holiday shopping list
laist.com
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Our Black Friday sale is LIVE! Drink more and spend less with our favorite brands at 25% off in-store and online at thenewbar.com this week only. #blackfriday #sale #shopsmall #promotion #nonalc #gifting
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Check out Kara Goldin's latest podcast episode with our founder and CEO Brianda Gonzalez! Hear about the fast-growing nonalcoholic category and the shift in consumer attitudes around alcohol. "Whether you’re curious about the rise of nonalcoholic options, entrepreneurship, or innovative brand-building, this episode offers tons of insights and inspiration." #innovation #nonalcoholic #consumer #behaviors #entrepreneurship #thekaragoldinshow #thenewbar
Founder, CEO, Board Member Creator of The Kara Goldin Show Author of Undaunted, a WSJ & Amazon Bestseller!
🚨 Redefining social drinking and breaking boundaries. 🍹✨ On #TheKaraGoldinShow, I’m joined by the incredible Brianda Gonzalez, Founder of The New Bar. 🌟 From launching in Venice Beach to being the first nonalcoholic partner at Coachella, Brianda is leading the nonalcoholic movement and transforming how we connect. 🚀🍸❌ She breaks it ALL down: 🔥 How she’s riding the nonalcoholic wave 💸 Building a bold brand on a lean budget 🤝 Landing epic partnerships This one’s packed with inspiration. Don’t miss it. 💡🎧 Listen here 👉 https://bit.ly/4i56f1U #TheNewBar #NonalcoholicMovement #Innovation #KaraGoldinShow #PurposeDrivenBusiness Brianda Gonzalez The New Bar
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Unwrap the world of nonalc and send a present that everyone will remember. The New Bar offers thoughtfully curated, nonalcoholic gift sets for your clients and team. Inquire via the link below! #corporategifting #giftingsolutions #holiday #thenewbar #nonalc #gifts
Corporate Gifting
thenewbar.com
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Meet Chuhk Bennett, Concept Director at Madhappy and longtime friend of The New Bar. Chuhk shared how he’s adjusting to his new sober lifestyle while still embracing the romance of drinking rituals with nonalcoholic alternatives. "Every decision I make is a nonalc decision, and I am a better person because of it. Being able to indulge in a beverage simply because I enjoy it is a gift and one I no longer take for granted." Read Chuhk's story via The New Blog at the link below! #nonalc #stories #soberoctober #guide #thenewbar #lifestyle
Sober October Guide: Chuhk Bennett
thenewbar.com
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Taylor Froding finds passion in bringing people together to celebrate flavor, intention and creativity. Her personal journey to find inspiration and purpose led her to The New Bar, where she can explore flavors and practice imagination while nurturing herself and finding balance. Read more to see what Taylor has in her glass! #community #soberoctober #guide #nonalc #thenewbar #mixology
Sober October Guide: Taylor Froding
thenewbar.com