The Harrington Agency

Today, on National Human Rights Day, we stand shoulder to shoulder with immigrant communities, women and reproductive rights advocates, LGBTQ+ individuals, people of color, climate activists and ALL of the nonprofit organizations worried about the future of their work. At THA, we believe in amplifying voices, driving change and empowering communities. Together, we’ve championed causes that matter most—because fighting for human rights isn’t just the right thing to do, it’s the only thing to do. We see you. We stand with you. And we’ll continue to fight alongside you. 💪💙 #NationalHumanRightsDay2024

Today, on National Human Rights Day, we stand shoulder to shoulder with immigrant communities, women and reproductive rights advocates, LGBTQ+ individuals, people of color, climate activists and ALL of the nonprofit organizations worried about the future of their work. At THA, we believe in amplifying voices, driving change and empowering communities. Together, we’ve championed causes that matter most—because fighting for human rights isn’t just the right thing to do, it’s the only thing to do. We see you. We stand with you. And we’ll continue to fight alongside you. 💪💙 #NationalHumanRightsDay2024

Jessica Harrington is BACK (back again... *sung like Eminem*) with another stunning edition of ✨Dazzlers & Duds🚫, and we cannot wait to share! Her dazzler from the Seattle Parks Foundation is all about turning the everyday into something extraordinary. 💌✨ We love the simplicity that still makes a huge impression. Jessica spills the tea in a quick but oh-so-satisfying dazzler that will leave you rethinking your approach to donor cultivation. 🎥 Watch today’s video for your dose of daily inspiration! #Philanthropy #DirectMail #DirectResponseMarketing #FundraisingStrategy #IndustryTrends

❗ Today is the day we’ve all been working toward—pouring our efforts and creativity into making our nonprofit clients' campaigns stand out ❗ But let’s also take a moment to celebrate the spirit of giving. Let’s keep the momentum going by supporting a new organization today! Try out our scavenger hunt and tell us who you chose today to support (or keep it a secret because giving is all about helping when it comes down to it, right?) 💛 #GivingTuesday #DirectMail #DigitalMarketing #DirectResponseMarketing #Philanthropy #FundraisingStrategy #HelpOthers

Jessica Harrington is back with a Giving Tuesday Dud🚫 that proves even a good thing can go overboard. This email design had us seeing green... and then some. While we won’t reveal the organization (respecting our industry peers is a must!), this breakdown is a great reminder about the importance of contrast, clear calls to action and making your design work for your audience. Curious to see what went wrong? Watch the video and find out what gave us the dud vibes ✨🚫 #DirectMarketingTips #DigitalMarketing #Philanthropy #GivingTuesday2024 #NonprofitMarketing 👇 👇

We’re loving the tips from top industry professionals in Amanda L. Cole’s article, "6 Exceptional Nonprofit Trends for 2024," featured in TheNonProfit.Pro. It’s a great reminder of the power of innovative multi-channel fundraising strategies that connect well with donors. One trend that stands out to us is using predictive analytics to forecast donor behaviors. This helps nonprofits identify patterns and build stronger connections. At THA, we apply this strategy across the board, whether it’s segmenting donors—for example, targeting those who regularly support emergency relief—or predicting donor retention by spotting those at risk of lapsing based on their engagement and giving history. Want to see all 6 trends from 2024? Check out the article and download the full report at the link below! #NonprofitProfessionals #NonprofitFundraising #Philanthropy #DirectMail #DigitalMarketing https://lnkd.in/eCFTk-yu

✨ Ready for your weekly dose of direct marketing inspiration? It's time for Dazzlers and Duds with Jessica Harrington! This week, Jessica takes on a "fold-tastic" self-mailer from the University of Pennsylvania. Higher ed pros, you might call it a ✨ dazzler, while others might see a 🚫 dud. 🤔 Booger glue, personalized reply slips and folds for days—what’s not to love? Or… is it too much? Jessica breaks it all down in this week’s video. Watch now and let us know: is this a five-star dazzler or just foldable fluff? 👀 #DirectMarketingTips #NonprofitInspiration #FundraisingFailsAndWins #MarketingStrategy #Philanthropy #DirectMail #NonpofrofitFundraising

The latest 2024 DAF Report by National Philanthropic Trust highlights some fascinating trends in DAF activity and there’s one clear takeaway for nonprofits: honing in on DAFs can be a game-changer for your fundraising strategy. Here’s why: 💡 Sustained Giving Amid Economic Uncertainty Even as contributions to DAFs dipped in 2023, grantmaking remained strong, with $54.77 billion distributed to charities. For nonprofits, this means DAF donors are still prioritizing philanthropy—even in challenging times. 💡 Access to High-Impact Donors DAFs are often used by high-net-worth individuals with a commitment to long-term philanthropy. Building relationships with DAF account holders can unlock recurring and transformative gifts that fund your mission for years to come. 💡 A Stable Funding Source DAF assets grew to $251.52 billion in 2023, thanks to market recovery. With payout rates consistently above 20%, nonprofits can tap into this wealth by aligning their goals with donor interests and demonstrating impact. 💡 Flexibility for Strategic Planning Because DAF donors aren’t constrained by immediate spending or tax decisions, they have the freedom to fund impactful, multi-year projects. Nonprofits that prioritize DAFs as part of their fundraising strategy can position themselves as ideal partners for donors looking to make a lasting impact. Are you already making DAF giving a pillar to your fundraising strategies? What are some pro tips that you recommend that have worked for your teams? Let us know!⬇️ #Fundraising #Nonprofits #DAFGiving #PhilanthropyStrategy https://lnkd.in/eHgm2pB

🤩 Ryan McGuire's Totally Professional Texting Recommendations for Non-Profits Looking to Raise Money in November and December 🌟 1️⃣ Holy Hygiene - Make sure your texting list is buttoned up. Track opt-ins, unsubscribes, complaints, and incorrect numbers for corrective action on your next text. Text deliverability is a thing! 2️⃣ A Picture is Worth 1,000 words - MMS sends have higher engagement and better fundraising results. This makes for happier fundraisers 😊 3️⃣ Score with Segments - Create audience groupings that are relevant to your organization to gather insights on unique segments within your file. This will help you make more informed decisions about who to text in the future. 4️⃣ Cultivation Cake - Texting only for an ask is a surefire way to cut your list. Layer in some cultivation messages to warm up your file. Investing in a nice surprise and delight in early November could pay off later in the month 😉 5️⃣ Realistic Results - Political fundraising in 2024 has created channel fatigue for many consumers. When rolling out messages post-election, be mindful that results may be soft compared to 2023. Donors have developed selective blindness to text messages from unknown numbers. ❗ BONUS ❗ - All things considered from the above list, make that first sentence POP. It's your subject line, preview text, sender information, and main case for support. No pressure... If you need help, be sure to reach out to your friends at THA📞

🤔 Is your direct mail strategy bridging the online-offline gap? This week on ✨Dazzlers✨ and 🚫Duds🚫, Jessica Harrington spotlights a unique QR code placement within a letter from the Union of Concerned Scientists. We think it's such an effective way to make this digital connection stand out! 🎥 Watch the video to see this week’s Dazzler and tell us—how are QR codes working for your campaigns? We'd love to hear! #DirectMarketing #QRcodes #Fundraising #Nonprofit #DirectMail