Grommet

Who was the most valuable connection you made at an event this year? And what event was it? Drop your answers below and hear from Paresh Vadavia about the ways that connecting in person can impact your business in 2025. Want to meet us in person? Come hang out at Affiliate Summit West in Vegas. Use the promo code BOOST15 to save 15% on your ticket. 2 of Grommet's team members will be on stage at ASW this year. See both Eric Schechter and Greg Rollett. Who knows maybe they will be the connection you need to put a spark into your 2025! 🧨

As brands, publishers, and content creators gear up for 2025, one thing is clear: understanding major buying events and planning ahead is more critical than ever. Promotions are starting earlier each year, and success comes to those who prepare. 📅 Align your content calendar with key holidays. 🔍 Give Google and social platforms the time they need to rank your keywords. 📈 Build a robust volume of content to dominate high-buying seasons. At The Grommet, we’re already merchandising for Valentine’s Day and brainstorming ideas for Mother’s and Father’s Day. A big fail is when brands are emailing me today about getting into our plans for this week! Sorry, it's way too late for that 🤦♂️ The message is clear: start planning earlier to stay ahead. This was a key takeaway from my conversation with Barret Wertz, Commerce Editorial Director at the New York Post, from the latest episode of The Boost, presented by Affiliate Summit. Barret shared incredible insights on how publishers and brands can better position themselves to win in 2025. 👉 Watch the episode to learn more and start 2025 with a strategy built for success.

If you’re a brand aiming to get featured by major publishers, here’s a critical mindset shift: focus on how your product can drive revenue for the publication. ✅ Offer higher commissions. ✅ Optimize average order value (AOV). ✅ Provide top-notch assets and resources. ✅ Ensure your site is conversion-rate optimized. Flip the perspective—what does the publisher, writer, or content creator need to succeed? When you align your efforts with their goals and KPIs, the results often come full circle, helping you achieve your own. As Zig Ziglar famously said: “You can have everything in life you want if you will just help other people get what they want.” Want to learn more about creating win-win brand + content partnerships? Hear from Barret Wertz, Commerce Editorial Director at the NY Post, in the latest episode of The Boost.

Grommet Live! with Greg & Marcy Join our Live Shopping Hosts, Greg Rollett and Marcy McKenna, for another exciting episode of Grommet Live! Greg and Marcy take you behind the scenes of Grommet's newest innovative product launches. See the live product reviews, meet the Inventors and Makers behind the products, and answer the live trivia questions for a chance to win one of two product Giveaways! No purchase necessary to enter. Two winners will be announced during every episode. ⏰TO SET A REMINDER FOR THIS WEEK'S SHOW + ENTER TO WIN THE GIVEAWAYS, CLICK BELOW: https://lnkd.in/emb2RXs4 #Grommet #GrommetLive #LiveShopping #LiveCommerce #SocialCommerce #LivestreamShopping #NewProductLaunches #CleverGiftIdeas #CoolInventions

Influencers vs Affiliates. Who actually drives sales? #onlineshopping #contentmarketing

📢 Brands: affiliate marketing is not "set it and forget it." It is not a field of dreams where you build it and they will come. If you want affiliate marketing to work for you, you have to work for it. Great insights from John Nardolilli from FlexOffers.com, LLC. Flex Admin from the latest episode of The Boost with Greg Rollett Watch the whole episode now, wherever you get your Podcasts.

Grommet Live! with Greg & Marcy Join our Live Shopping Hosts, Greg Rollett and Marcy McKenna, for another exciting episode of Grommet Live! Greg and Marcy take you behind the scenes of Grommet's newest innovative product launches. See the live product reviews, meet the Inventors and Makers behind the products, and answer the live trivia questions for a chance to win one of two product Giveaways! No purchase necessary to enter. Two winners will be announced during every episode. ⏰TO SET A REMINDER FOR THIS WEEK'S SHOW + ENTER TO WIN THE GIVEAWAYS, CLICK BELOW: https://lnkd.in/emb2RXs4 #Grommet #GrommetLive #LiveShopping #LiveCommerce #SocialCommerce #LivestreamShopping #NewProductLaunches #CleverGiftIdeas #CoolInventions

HOSTESS GIFT HOTLIST | GROMMET LIVE! Grommet Live! Host Marcy McKenna is revealing her 2024 Hostess Gift Hotlist featuring her curated collection of fun and clever hostess gift ideas that make it easy to express your gratitude in a meaningful way. You'll see live product reviews of some of Grommet's best hostess gifts of the season and you'll have the chance to meet the Inventors and Makers behind these innovative giftables. You might even walk away as one of our two live product Giveaway Winners! To enter use the link below--there's no purchase necessary. ⏰TO SET A REMINDER FOR THIS WEEK'S SHOW + ENTER TO WIN THE GIVEAWAY CLICK BELOW: https://lnkd.in/emb2RXs4 #HostessGiftHotlist #hostessgifts #2024hostessgifts #HolidayHostessGiftIdeas #Grommet #GrommetLive #LiveShopping #LiveCommerce #SocialCommerce

Is social whitelisting the cure for ad fatigue? Watch Elisabeth Chambry share how one of their advertisers has been running the same ads for months without needing new creative. How are they doing it? Watch, or listen to, Episode 2 of The Boost to hear how Inside Hook is using Social Whitelisting to drive big returns for their brand partners. Episode 2 is brought to you by Affiliate Summit and GiddyUp and is a masterclass in using a publisher's META account to drive up results and ROI for brands and brand partners. #onlineadvertising #onlinemarketing #digitalmarketing

HOSTESS GIFT HOTLIST | GROMMET LIVE! Grommet Live! Host Marcy McKenna is revealing her 2024 Hostess Gift Hotlist featuring her curated collection of fun and clever hostess gift ideas that make it easy to express your gratitude in a meaningful way. You'll see live product reviews of some of Grommet's best hostess gifts of the season and you'll have the chance to meet the Inventors and Makers behind these innovative giftables. You might even walk away as one of our two live product Giveaway Winners! To enter use the link below--there's no purchase necessary. ⏰TO SET A REMINDER FOR THIS WEEK'S SHOW + ENTER TO WIN THE GIVEAWAY CLICK BELOW: https://lnkd.in/emb2RXs4 #HostessGiftHotlist #hostessgifts #2024hostessgifts #HolidayHostessGiftIdeas #Grommet #GrommetLive #LiveShopping #LiveCommerce #SocialCommerce