The Green Marketing Academy™

🌎 Help Shape the Future of Sustainability Communications 🌎 We’re proud to support The Anti-Greenwash Charter’s Greenwash Research initiative to gather insights into how organisations are making sustainability claims. This research aims to identify trends, challenges, and best practices across industries. Your input is invaluable in creating a transparent, accountable landscape for sustainability communications. Take a moment to contribute to this important effort by sharing your experiences and challenges with green claims (link in comments👇) #greenwashing #sustainabilityinmarketing #sustainablemarketing #antigreenwashcharter

Environmentalist of the Month - November 2024 “I want to be an example that it’s possible to choose a path in life that is for the betterment of the world. I also want to make the climate space focus more on intersectionality and justice. In the past, the climate movement focused on protecting parks or areas that cage nature. We can’t keep separating ourselves from nature.” - Xiye Bastida Through her Otomi roots, Xiye champions Indigenous wisdom and principles as a solution for the climate crisis. She was an organizer with Fridays For Future and is the co-founder and Executive Director of the Re-Earth Initiative an international youth-led organization that supports frontline youth across 27 countries. Recently, Xiye won the 2024 DVF Leadership Award which will help Re-Earth fund their Re-Granting program to keep supporting climate solutions on the ground. She's also received the 2018 UN Spirit Award and was named TIME100 Next in 2023. Learn more about Xiye: https://www.xiyebeara.com/ ~ Each month, we feature a change-maker who is inspiring us to continue on the path of social justice and climate action. As one of our core pillars is people, we want to prioritize and amplify the voices that need to be heard and the faces that need to be recognized and acknowledged. If you’d like to share an environmentalist who you admire, comment and let us know! #Environmentalist #IndigenousWisdom #ClimateCrisis #ClimateSolutions #FridaysForFuture

Recently, we had the honor of interviewing Eduardo Molina, Head of Partnerships at Someone Somewhere, to our LinkedIn Live Spotlight Series. The recap is now available in article form here. #TheGreenMarketingAcademy #SustainableProducts #GreenManufacturing #ProductDesign #FairTrade #EndPoverty #GreenMarketingMovement

In recent months, we've changed the format our our Quarterly Virtual Networking events and continue to receive positive feedback from those who attend. During our meetup today, we worked as a group to brainstorm and design two different marketing campaigns around designing a 'Green Friday' strategy for for a zero-waste grocery store with bulk foods and reusable packaging systems. The evaluation criteria for the campaigns included: -Measuring the environmental impact -Customer engagement -Education value -Sales potential -Social media shareability -And long-term relationship building potential Kristy Black's group's led a discussion about creating a point system for their holiday campaign, where customers could earn points from making purchases or engaging with other like-minded business partners. The aim was to make the idea of a zero-waste grocery store more accessible to new customers, not just those already familiar with the concept. The team also discussed creating a holiday recipe guide, emphasizing the use of reusable containers and composting. A gift guide featuring reusable fabric packaging was also proposed. Julia Freer Goldstein's group suggested a Bingo-style point system, encouraging users to share their progress on social media. The team also discussed the importance of minimizing waste during holiday dinners and encouraging guests to bring reusable containers. Thanks to all of you who joined us today and we look forward to seeing you at our next Networking event in early 2025! #sustainablemarketingstrategy #sustainablemarketing #consciousconsumerism

Help us shape the future of sustainability communications. We’re supporting The Anti-Greenwash Charter’s Greenwash Research initiative to gather insights into how organizations are making sustainability claims. This research aims to identify trends, challenges, and best practices across industries. Your input is invaluable in creating a transparent, accountable landscape for sustainability communications. Please take a moment to contribute to this important effort by sharing your experiences and challenges with green claims (link in comments). You can also download the Green Claims Policy template for free! TAGC has made its Green Claims Policy template publicly available to highlight that any responsible organization making sustainability claims should adopt a clear, detailed policy—whether or not they choose to work with the Charter to verify its implementation. TAGC believes that having a robust policy is crucial for ensuring transparent and credible environmental claims. By providing this template, TAGC encourages all businesses to take proactive steps in aligning their claims with best practices, promoting accountability, and reducing the risk of misleading greenwashing practices. Download your free template (link in the comments).

Recently, we had the honor of interviewing Alycia Drube, Founder of Postive+Impact Event Consulting, to our LinkedIn Live Spotlight Series. The recap is now available in article form here. #TheGreenMarketingAcademy #SustainableEvents #GreenEvents #EventsManagement #GreenMarketingMovement

Join us for a Spotlight Series on Wednesday, November 6th at 9am PDT with Eduardo Molina, Head of Partnerships at Someone Somewhere. We look forward to seeing you there! #TheGreenMarketingAcademy #SustainableProducts #GreenManufacturing #ProductDesign #FairTrade #EndPoverty #GreenMarketingMovement

This Wednesday, Michelle Mayther will interview Eduardo Molina, Head of Partnerships at Someone Somewhere, to learn more about how the company is lifting people out of poverty as a leading conscious company manufacturing innovative products while reducing its ecological impact. https://lnkd.in/geAyuiuA What questions immediately come to mind that you'd like us to address during the interview? Comment below ⬇️ and we'll add them to our queue. #TheGreenMarketingAcademy #SustainableProducts #GreenManufacturing #ProductDesign #FairTrade #EndPoverty #GreenMarketingMovement

Environmentalist of the Month - October 2024 “Try things, even if they fail, learn and come back. Use that learning to build something amazing." - Sonika Manandhar (she/her) Sonika Manandhar, Co-founder and Chief Technology Officer of Aloi, has created a business with purpose by combining her knowledge of computer engineering with social impact. She won the 2019 UN Young Champion of the Earth and a 2020 National Geographic Emerging Explorer for her work. Aloi is a social enterprise with a commitment to green initiatives that lends & tracks micro-loans to mostly women entrepreneurs in Nepal for sustainable agriculture and electric vehicle projects which in turn create local jobs and reduces air pollution. Learn more about Sonika: https://lnkd.in/gPjWyfv6 ~ Each month, we feature a change-maker who is inspiring us to continue on the path of social justice and climate action. As one of our core pillars is people, we want to prioritize and amplify the voices that need to be heard and the faces that need to be recognized and acknowledged. If you’d like to share an environmentalist who you admire, comment and let us know! #Environmentalist #GreenFinancing #SocialImpact #SocialEnterprise #WomenEntrepreneurs

Join us for a Spotlight Series on Wednesday, October 23rd at 9am PDT with Alycia Drube, Founder of Postive+Impact Event Consulting. We look forward to seeing you there! #TheGreenMarketingAcademy #SustainableEvents #GreenEvents #EventsManagement #GreenMarketingMovement