GOOD Agency

🎙️ "Purpose over profit... that's where the joy comes from" Our latest episode of GOOD on Purpose features Stef Jones, founder of Onwards & Upwards, the charity that started XO Bikes - a company that trains ex-offenders to fix & sell bikes. XO Bikes provides skills and mentoring to help those released from prison avoid reoffending. Stef shares his experience of volunteering in Brixton prison and how that led to him setting up Onwards & Upwards. He shares his belief in the importance of rehabilitation and what the future holds for the charity. 🎙️Read more & listen to the episode here: https://lnkd.in/e9dU3Bs4 #GOODonPurpose #PurposefulBusinessPodcast

With less than a week until Christmas, we're firmly in the festive spirit at GOOD. However, as we work on Christmas campaigns almost all year round, we usually think about Christmas long before there's even a touch of tinsel to be seen. ✨ Ahead of Christmas, Daisy Leeson, Manasi Gandotra & Agathe Szczepanski share more on the festive campaigns they've worked on this year for RNIB, Dogs Trust & Barnardo's: https://lnkd.in/eENHpKbf #ChristmasCampaigns

A huge thank you to Fern Brady, comedian & podcaster, and Konnie Huq, TV and radio presenter, for supporting our Christmas card this year 🎄 GOOD collaborated with Artbox London's learning disabled and neurodivergent artists Ashley, Giulia, Nicky & Shruti to commission four unique Christmas jumpers. We're proud to champion these artists, and proud that Fern & Konnie are too! 🌟 More on the jumpers & how to buy your own here: https://lnkd.in/ec7-9Drd

Our Inclusive Storytelling event last week saw Andy Powell, Creative Director & Isobel Boyce, Associate Creative Director sharing their collective wisdom and approach to building creative platforms that amplify voices of those supported by charities. ➡️ In case you missed it, catch up here on the eight guiding principles that will help you tell inclusive stories that cut through and resonate with audiences https://lnkd.in/eix3pdab

🎄 Merry Christmas from GOOD Agency 🎄 This year, GOOD Agency has collaborated with Artbox London & Heart n Soul's learning disabled and neurodivergent artists to commission four unique Christmas jumpers. Designed by Ashley, Giulia, Nicky & Shruti, each jumper is full of creativity & we're proud to champion these artists and their studios. 🎨 Learn more about them, and buy your own jumper, here: https://lnkd.in/ec7-9Drd Read about in Campaign UK here: https://lnkd.in/dATcre_D

✨ Last chance to sign up to today's Inclusive Storytelling event ✨ Join GOOD's Creative Director Andy Powell & Associate Creative Director Isobel Boyce as they share how they collaborate with people with lived experience. They will explore how GOOD amplifies voices when it matters most to help drive response and showcase the principles that inspire the strongest work. ➡️ Register to attend at 3pm today here: https://lnkd.in/gzcKaDTR

Our work with Motor Neurone Disease (MND) Association on The Love Inside campaign took home two trophies at the DMA (Data & Marketing Association) UK Awards last night! 🏆 Silver in the Craft: Film Category 🏆 Bronze in the Charity Category with MI Media We are so proud that the campaign is continuing to have impact. Huge congratulations to everyone involved. Read more about the work here: https://lnkd.in/eHzvtMVk Full list of winners here: https://lnkd.in/gYWDfEqm #DMAAwards #GoFurther

Today is Giving Tuesday, a global day that celebrates doing good. At GOOD Agency, it’s a day we love to champion 🌟 This year, we’re highlighting four GOOD people who are making a difference in their own way. Whether it’s through volunteering, raising money or donating blood, their experiences are a testament to the power of individual acts having a big impact. ➡️ Hear from Gaby Morgan, Abigail Gahnstrom, Louis Cochrane & Katie Daley here: https://lnkd.in/ezZfbVJk #GivingTuesday

Join us on 12th December for our final event of 2024! Giving more agency to people supported by charities has become an essential part of fundraising comms. But the challenge is, how do we cut through in a crowded marketplace? How do we resonate with audiences more emotionally and in a way that also helps drive hard-working responses? Join Creative Director Andy Powell and Associate Creative Director Isobel Boyce as they share their approach, wisdom and learnings from working on many award-winning, response-led campaigns. ➡️ Register to attend here: https://lnkd.in/eVxkSXj7

In September, we launched the Let's Rethink campaign with our client Rethink Mental Illness. The campaign urges the UK to end the harmful cycle of stigma and directs audiences to download a free guide which contains expert advice and tips. ✨ We are delighted to share that the campaign has almost doubled the number of targeted guide downloads, meaning many more people have a greater understanding of mental illness and are equipped to support those who need it. Explore the work here: https://lnkd.in/e_ePGYHP