The Brandtech Group

There is absolutely no doubt that one of the most important things marketers will have to tackle in 2025 is how the various LLMs perceive their brands. In this excellent Digiday article Sam Bradley and Marty Swant jump into the details with Jack Smyth, who is CSO AI at Brandtech Group company Jellyfish. Jack's pioneering thinking on this topic is behind our Share of Model Platform, which gives marketers a birds-eye view of how Gen AI models see their brands and how they can optimize assets to align and impact outcomes. https://lnkd.in/esWXEmGq

Gen AI 2024: The story in numbers. And what a story! 🚀 From 76% of marketers saying Gen AI will change the way marketing operates 💥 to the $2.65bn of adspend through our Gen AI platform, Pencil ✏️, powering its predictive ad performance capabilities - the numbers help tell a story of how Gen AI is reshaping the landscape. 🎄 We hope you all have a happy and restful festive break. We’ll see you soon!

“AI models like OpenAI’s GPT-4 are no longer just sorting products as ‘good, better, best’, they’re reshaping consumer decision-making by providing detailed reasoning for their recommendations.” 💥 Writing in The Drum this week, John Dawson, Vice President Of Strategy at Jellyfish, explains how, for marketers, Share of Model ™ represents a seismic shift: “It’s no longer enough to gauge customer sentiment alone. Marketers must also understand how AI perceives their brand, products, and competitors. Just as customer reviews provide insights into human preferences, AI’s ‘opinions’ offer a new dimension of feedback that brands can’t ignore. 💥 “But it’s not just if models think about a brand, but how they think about your brand that can provide deeper insights into how models perceive different categories. Understanding and influencing how AI models perceive your brand could be the key to staying competitive in this rapidly evolving landscape.” Read the full article 👉 https://lnkd.in/eQGcGPZZ #GenAI #Brandtech #ShareofModel #FutureofAI

Welcoming Morin Oluwole, who joins the Board at our Group company Mobkoi! 🥳 Morin, who was Meta’s long-time global luxury division leader, will focus on strategic consulting across people, product and events, as the company expands globally and turbocharges its AI focus. Read more about Morin’s appointment in The Drum 👉 https://lnkd.in/ewh6UypW Or in French title CB News 👉 https://lnkd.in/e-VMxVSg 

It's the most wonderful time of the year! 🎄 And it's nearly time to set your Out Of Office - so, here's a happy helping AI hand courtesy of our Group company OLIVER Agency, who are spreading festive cheer with their new AI tool, the Happy Place Portal, powered by magAIc 🪄. Say goodbye to the joyless OOO, and hello to your new Happy Place OOO, starring you! Let's go.o.o! 🚀 🌟

“2025 will be the year where we see mass scaled deployment of Gen AI. The acceleration we’re seeing through our client base - and we work with 8 of the world’s top 10 advertisers and 60 of the top 100 - there’s just a demand for it that I've never seen in my career.” Our CEO and founder David Jones was live on CNBC this morning discussing with Sílvia Amaro and Arjun Kharpal how Gen AI is disrupting marketing, the rapid progress of AI tools, and why businesses need to care what LLMs think about them. "Gen AI is going to be a bigger shift in the world than the industrial revolution. It’s going to be bigger in the world of business and marketing than television, internet and mobile combined. "In 2025, alongside mass deployment of Gen AI, we’ll see more focus on what we call Share of Model. It will be increasingly important to ask, what do the LLMs think of your brand, and how do you change and influence that? As people are turning more and more to LLMs for product and service recommendations.” #GenAI #Brandtech #ShareofModel #FutureofAI

Our new AI brand awareness measurement tool, Share of Model ™ Platform, has already been named a Top 5 tool by Performance Marketing World 🏆. Launched by our Group company Jellyfish earlier this month, the tool helps marketers identify how Gen AI models, such as ChatGPT, Google’s Gemini and Meta’s Llama, perceive their brands - and then how to optimize their digital presence to improve how LLMs recommend them to users. “The need for this ‘Share of Model’ tool is becoming more evident each day,” says PWW’s Robin Langford in his verdict. “A YouGov polls showed that 66% of Gen Z are already turning to AI tools like ChatGPT for brand, product, and service recommendations. “[The Brandtech Group] has been a pioneer in this space – its end-to-end Gen AI marketing platform Pencil ✏️ has made more than one million Gen AI ads and is powered by $1bn in media spend across 5,000 brands, enabling it to predict performance as well as generate marketing assets,” adds Robin. Our launch client Catherine Lautier, Danone's VP, Global Head of Media and Integrated Brand Communication, continues: “LLMs will increasingly influence customer behaviour, and the Share of Model platform enables us to track and compare each LLM's perception. It gives us insights on how our brand ecosystems compare to competitor brands, what drives the interest of consumers online in a given category, and how to develop content on the different platforms analysed by the different LLMs to stand out.” Read more on PWW 👉 https://lnkd.in/etu-W9Vr

Lots of news this week about the old industry - here's some about its exciting future 😀 https://lnkd.in/enGZMimu

Marie Raimbert-Galtier, MD of Jellyfish France, hit the national airwaves in France 🇫🇷 this week as she discussed our new launch, Share of Model ™ Platform, on Radio France's France Inter station, exploring how people are searching for Christmas present ideas 🎁 via ChatGPT. 💡 Our new platform - officially launched by Brandtech company Jellyfish last week - allows brands to understand how different Gen AI models perceive them, and how that is reflected in the recommendations for products and services they deliver in their answers to users. ⭐ "It’s important brands know what different AI models think and say about them when people use LLMs to search out recommendations,” says Marie. “Once brands have this information, they can now work with us to create content to optimize their Share of Model results, changing how LLMs perceive - and, therefore, recommend - their brand.” 🎧 Listen to Marie from 15 minutes 👉 https://lnkd.in/g9RyWKED

“You can’t imagine how many times I heard there wasn’t a need for the business we were building. Then within a few years, we’re working with 8 of the Top 10 global advertisers and 60 of the Top 100... Oh, there was a need for it after all!” 💥 Our founder and CEO David Jones recently talked with Leap Academy podcast host Ilana Golan 🌟 to discuss his entrepreneurial journey, building The Brandtech Group into a business with a multibillion-dollar valuation, and why his founding vision 10 years ago that we could do all marketing better, faster and cheaper using technology laid the foundation for us becoming the # 1 Gen AI marketing company today. 💥 “You don’t need 100% of people to think your idea is good; we had six investors who thought, this is really interesting. And fortunately we’re quite a long way ahead in the Gen AI space because, again, we were doing that back when people were asking, ‘Why would you buy a Gen AI company?’” Watch and listen to the full podcast 👉 https://lnkd.in/gC_QyeFT  #GenAI #Brandtech #AIpowered #FutureofAI