Tempesta Media

Did you achieve your marketing goals in 2024? What are your biggest insights for the year? 🎆 We've been sharing some of our favorite metrics to track to assess marketing performance. We hope you've been using them to conduct a thorough marketing review! We're curious about your findings. Did Google algorithm updates affect your rankings? Did you see more AI content in your niche? For many businesses, customer retention has worked better than new conversions. Is this true for you? Tell us in the comments! We want to hear about your biggest insights, your marketing wins, and what you want to do differently in 2025 ✨ We'll be back next year with more marketing insights and some exciting new projects! #MarketingPerformance #DigitalMarketing #MarketingReview

How can you tell if your marketing efforts paid off in 2024?🤔 Yesterday, we shared three metrics to track to assess brand awareness: ⭐ Branded searches. ⭐ Clicks from branded searches. ⭐ Brand mentions. Data reveals much about marketing performance, so we're back with more metrics! This time, we're focusing on engagement and traffic. Why do these metrics matter? Traffic indicates how many users you're reaching. Tracking engagement ensures you're reaching the right users. Swipe right 👉 to find out which engagement and traffic metrics to use for your end-of-year marketing review. When you're done, check the comments for a link to our free marketing assessment, a useful tool to gain more insights into your 2024 marketing performance 👇 #MarketingPerformance #DigitalMarketing #Analytics

This Thanksgiving, we're grateful for our amazing team and the hard work they have put into making Tempesta Media an innovative and enterprising company. We're also grateful for our customers! Their vision continues to inspire us and drive us forward. From the Tempesta Media family to yours, have a wonderful holiday filled with good food, great company and cherished memories! 🦃 #HappyThanksgiving

It's almost the end of 2024! How did you do with your marketing goals? 📊 Last week, we shared our favorite tools for tracking marketing results: ⭐ Google Analytics 4 ⭐ Google Search Console This week, we’re tackling another important marketing question – Are you tracking the right metrics? A data-driven marketing program has many advantages, including: 🎯 Deep audience knowledge. 🎯 Better ROI. 🎯 Data-driven decisions. Swipe right 👉 to explore the top metrics to track to assess brand awareness and presence. Check the comments 👇 to learn how Tempesta Media can help you improve visibility over your marketing efforts, and stay tuned for more metrics to track! #MarketingMetrics #DigitalMarketing #Analytics

On November 7, the Fed cut interest rates for the second time since COVID-19. What does it mean for contractors? 📉 A second-rate cut is good news for the construction and contracting sectors. Here's why: 🎯 Financing projects is easier. 🎯 Low rates are good for consumer confidence. 🎯 New construction could pick up. However, experts believe this second-rate cut will have a limited impact. It's a 0.25-point cut, which is minimal. Inflation also remains relatively high, and other factors are affecting prices and consumer behaviors. This second-rate cut is a move in the right direction, but the business challenges you're currently experiencing are here to stay and require proper strategic planning. It's what Tempesta Media is here to help you with. In a market with high inflation and low consumer confidence, good leads are harder than ever to find. That's why we created Tempesta Media Rank: ✅ It's a done-for-you lead generation service. ✅ You're not buying leads. We get organic leads to come to you. ✅ Rank saves you time so you can focus on what you do best. The result? A steady stream of great leads ready to hire. Check the comments to learn more 👇 #ContractorLeadGeneration #ContractorMarketing #EconomicNews

Is your marketing strategy working as hard as you are? Let's find out! 🔍 As the year comes to an end, it’s time to review your marketing performance for 2024 and start thinking about 2025. Over the next few weeks, we’ll share tips to help you analyze your marketing performance for 2024 – stay tuned for a deeper dive! This week, we’re focusing on analytics tools and asking whether you have the right tools in place. 3 quick questions to ask yourself: ✅ Are you comfortable with all the features of your analytics tools? ✅ Do you have access to data from trusted sources? ✅ Can you track what actually matters? Our top FREE recommendations: 📈 Google Analytics 4 (GA4): Tracks user activities, engagement, and provides insights into which areas of your site get the most attention.  🎯 Google Search Console (GSC): Helps track your SEO efforts and monitor your rankings. BONUS: Want a deeper dive? Try our free TM Prova Lite Assessment: 👉 We look at 40 data points. 👉 You get a customized marketing roadmap. 👉 It only takes 5 minutes of your time! Check the comments for links to our two favorite analytics tools and to Prova Lite👇 #MarketingReview #Analytics #AnalyticsTools

Contractors, what is the winter season like for you? ⛄ Do you see things slowing down, or do you tend to get busier than usual? Work volume can vary a lot based on your region and area of expertise, which is why we're curious to learn more about your experience with these seasonal changes. Is lead generation harder for you in the winter? Let's talk about your go-to strategy to either find work when things slow down or take advantage of a busier-than-usual season. Share your favorite lead generation strategies for the winter in this week's poll, and tell us in the comments how seasonal changes affect your business! 👇 #ContractorMarketing #LeadGeneration

ChatGPT is now a search engine! Is your website ready for AI SEO? 💻 AI is changing search fast. In late October, ChatGPT launched a search engine feature for its premium users, and OpenAI has confirmed that search would soon be available to free users. ChatGPT isn’t the first to offer AI-powered search. Google AI overviews and Perplexity already allowed users to browse the web with AI, but ChatGPT search marks a turning point. First impressions are very positive, and it’s likely that ChatGPT search will accelerate the adoption of AI-powered search among users. 🤯 It’s time to focus on optimizing your site to appear in these AI-powered search results! Swipe right to learn more about optimizing for ChatGPT search 👉 When you’re done, check the comments to learn more about Tempesta Media, a managed services provider with 13 years of marketing experience who can help you prepare for the future of search 👇 #AISearch #FutureOfSearch #SEOTrends

64% of business owners believe AI can improve customer relationships. This number should be much higher! 🤯 A new trend is rapidly transforming the way businesses deliver personalization. It’s AI agents. AI agents rely on Large Language Models, machine learning, and other technologies to perform a wide range of tasks. The main difference with traditional LLMs? Little human input is required. AI agents can: 🤖 Incorporate and analyze data from multiple sources. 🤖 Execute tasks with little human supervision. 🤖 Learn and improve through feedback. What does it mean for businesses? AI agents can be fed company data and turn it into actionable knowledge. They can power chatbots and digital human personas to enhance self-service and communication. By giving AI agents access to first-party customer data, businesses also create AI Agents that deliver highly personalized experiences. AI agents have the potential to transform the online buying journey. Rather than shopping independently, users could rely on AI agents to assess their unique needs and get product recommendations based on an extensive product knowledge base.   Keeping up with the latest techs can feel overwhelming. As an innovation leader, Tempesta Media is always looking into leveraging new marketing technologies to drive better results. Do you feel that your marketing strategy could use an update? Take a few minutes to fill out our free marketing assessment (link in the comments!)👇 #AIAgents #AIforPersonalization #AIandCustomerRelations

Struggling to find quality leads in 2024? With rising costs and tighter budgets, lead generation is tougher than ever for contractors. But here's the thing: your biggest obstacles might be hiding in plain sight. Did you know that 40% of potential clients will abandon your website if it takes more than 3 seconds to load? Or that 75% of consumers trust online reviews to make their decisions? We've analyzed the most common lead generation mistakes contractors make, and the results are eye-opening. From buying overpriced leads (that your competitors are also getting) to missing out on crucial local SEO opportunities — these mistakes could cost you thousands in lost business. The good news? Most of these issues are completely fixable once you know what to look for. Ready for better lead generation? Start by reading our latest blog post: https://lnkd.in/eT5XMfmG #LeadGeneration #ContractorMarketing #LocalSEO