Team One

It’s the time of year we celebrate Technolidays® and our chance to create tech that makes the holidays better. This year we’re introducing ‘TWAS (Tracking With A Smile). An online tracker that turns your shipping details into a personalized holiday poem. Visit twastracker.ai and enjoy some festive AI goodness. #technolidays #teamone #lifeatT1

Last week, we had the incredible honor of celebrating Antonio Neri, CEO of Hewlett Packard Enterprise, as he was recognized as a Robert F. Kennedy Ripple of Hope Laureate. This prestigious award celebrates leaders who embody courage and a commitment to social justice, and Antonio’s work is a shining example of just that. It was truly inspiring to witness such a powerful moment alongside our amazing HPE clients and the talented Digitas team. Celebrating this recognition of Antonio’s leadership and dedication was a reminder of the impact we can all strive to create. Here’s to the ripple of hope that leaders like Antonio inspire in all of us. 🌊✨ Learn more about the Ripple of Hope Award here: https://lnkd.in/db7qHprW  #teamone #lifeatT1

In order of preference, luxury consumers from around the world are more likely to purchase: Clothing, Jewelry, Skincare, Hotel Stays, and Wine/Spirits. Surprised by the order? Learn more about our ongoing study of luxury consumers from around the world here: https://lnkd.in/g_e7XCBb #teamone #lifeatt1

🚀 What’s next for the industry in 2025? We asked our senior leadership to share their crystal ball predictions. Here’s what our resident AI wizard Matt Taubman had to say: "In 2025, AI will continue to dominate discussions as we explore its potential to reshape how we work. Its ability to streamline processes and accelerate time-consuming tasks offers significant benefits, especially as the complexity of our work grows—with more channels, content, and data to manage. By saving even a few hours each week, AI can unlock substantial efficiencies and allow teams to focus on higher-value, strategic work. That said, fully realizing AI’s potential hinges on addressing critical challenges around data privacy and security. Many organizations remain cautious about integrating AI into everyday operations due to concerns about exposing proprietary data. The future lies in striking this balance: preparing now while laying the groundwork for seamless, trustworthy AI integration." 💡 Stay ahead of the curve! Follow us for more industry insights, thought leadership, and bold predictions on the trends shaping tomorrow. #teamone #lifeatt1

#DYK In 2022, 92% of those surveyed in our ongoing Global Affluent Collective study said they were willing to pay more to get the best quality, craftsmanship and service. Up from 86% in 2018. Learn more about our research into affluent consumers here: https://lnkd.in/g_e7XCBb #teamone #lifeatt1

It was a thrill and an honor to work on this video with Lexus and Universal Pictures: From Silicon Valley to the Land of Oz, Director Jon M Chu shares his inspiring story of bringing Wicked to the big screen. See #WickedMovie in theaters now. #LexusTX

Do you need product placement to reap the benefits of partnering with a movie? Brand/movie partnerships bring to mind shots of logos and products alongside celebrities and are viewed by a captive audience of theatergoers. But what if your product isn’t in the actual movie? Movies have much more to offer than just an in-theater presence. The months-long promotion and PR cycle leading up to a film’s theatrical release offers brands plenty of opportunities to benefit from the movie’s marketing wake. Team One worked with Lexus to promote its partnership with Universal’s #WickedMovie ahead of this Friday’s theater release. And while the Lexus TX wasn’t in the movie itself, we created:
 ✅ Posts for Lexus’ and Universal’s social channels ✅ A beautiful featurette with director Jon Chu: https://lnkd.in/gJxx3gxR ✅ A broadcast commercial  ✅ Two custom vehicles built specifically for the Green Carpet at the Wicked premiere These are just a few of the ways a brand can leverage a movie partnership beyond the screen to earn millions of impressions and build a complementary association with a legendary entertainment brand. Plus, for Lexus, it was an opportunity to create a connection with a stunning and meticulously crafted cinematic experience that aligns with its equally luxurious products. #wickedmovie #teamone #lifeatt1

When you can’t always travel by bubble, there’s the great and powerful Lexus TX. Loved seeing the teams Lexus + Universal Pictures + Team One + ASV Inc. bring the personalities of Elphaba and Glinda to life in these vehicles. Also, what an honor and inspiration it was to get do a piece about the director Jon Chu. “I have this quote—it’s from the L. Frank Baum original Wizard of Oz—and it says, ‘At some point, if you keep walking, you end up at some place.’ I hope this movie pushes other people to go pursue those things as well. And know that when they are in the hard times and feel people don’t see them for who they are, that they too will keep walking.” —Jon Chu Beautiful: https://lnkd.in/gJ7Mgbzb #wicked #wickedmovie

The big red bow is BACK. Let the festivities begin. This year marks Lexus' 25th December Sales Event. That sure is a lot of Decembers to remember! The 2024 Lexus December Sales Event brings a stocking full of new memories. Running now through January 2nd, this year we brought back a hit from last year, “Stranded”, and created two new spots, “Letter” and “Forecast”. In “Letter”, a family understands how important a certain letter delivery is to a young girl and goes to great lengths to make sure her holiday wish comes true. In “Forecast”, a meteorologist, thinking he has to spend a lonely Christmas alone, is surprised when his extended family braves a severe snowstorm to bring the festivities to him. The takeover continues with audio, print, OOH, and some unforgettable collaborations (one’s so good you’ll want to take a bite, literally 😋). Jump into the holiday spirit below, and keep an eye out for more DSE goodness. #teamone #lifeatT1 #decembertoremember https://lnkd.in/gW8t4Qve

One for the Decade: Legacy in the Making Shines on the Global Stage 🏆   Mikaila Ulmer and her family showed the world how one lemonade stand created meaningful social and environmental change through Me & the Bees Lemonade. Together, we told their story of innovation, dedication, and teamwork as a part of our Legacy in the Making film series. Today, we’re celebrating our win as the Best Short Documentary of the Decade at the RE-Generation International Youth Film Festival! 🎉   The Legacy in the Making series was designed to uncover the secrets to success for some of today’s most remarkable businesses. Mikaila’s story is as inspiring as it is beautiful. Most importantly, her story reveals essential truths every entrepreneur must learn to help build a brand with staying power.   Here’s to empowering the next generation to think big and act even bigger! 🙌 #LegacyInTheMaking #MeAndTheBees #teamone #lifeatT1