Tarte Cosmetics

Earlier this month, we made tarte history with our first-ever TikTok Shop affiliate contest—& the results were nothing short of extraordinary. 💜 To celebrate the launch of our shape tape award winner’s set—featuring our iconic shape tape concealer + FREE paw brush & viral maracuja juicy lip—we tapped into our incredible TikTok Shop affiliate network to create serious buzz. In just 10 days, 673 affiliates showcased the set in over 1.2K Lives & tagged it in more than 2.1K TikToks. But the real headline moment? The top 16 GMV drivers earned an exclusive spot on a VIP #TrippinWithTarte experience to see Taylor Swift at her Toronto Eras Tour—a once-in-a-lifetime reward for their incredible efforts. 🎤✨ This contest marked a major milestone for us & we’re so grateful for the hard work, creativity & passion of every affiliate who participated. A huge thank you to our amazing community for making this campaign a massive success—we can’t wait to see where we go next! 🌟

Looking for gifting inspiration this holiday season, perhaps for your kids’ teachers or your tween niece? Try Tarte Cosmetics’ new AI driven gift finder 💫🎁 We just kicked off an a/b test: which one do you think will win? The AI driven experience or a traditional gift finder… Cheers to the team! Love the creativity with which you tackled the ask! #tartecosmetics #ai

Thanks so much for having me! Loved chatting with Melinda Cragan Lindland & connecting with Syracuse University alumni. Miss my days at S.I. Newhouse School of Public Communications at Syracuse University! So thankful I could share my Tarte Cosmetics journey. 💜🍊

Kindness is at the heart of everything we do at tarte, and in honor of #WorldKindnessDay, we’re proud to celebrate how kindness continues to uplift our community—today & every day! 💜   This year we’re proud to say, we’ve:   🌟 Engaged 20k+ tartelettes on our 25-city Global Kindess Tour 🌟 Hosted teacher appreciation events & cleared thousands of wishlists 🌟 Given away 24+ tickets for our community to experience Taylor Swift live 🌟 Created unforgettable moments with tartelette photoshoots 🌟 Raised $250K during our #stormoflove hurricane relief 12-hour TikTok Live marathon 🌟 Celebrated & supported small businesses through our annual Shape Your Future Small Business Awards 🌟 Hosted 3 unforgettable #trippinwithtarte community events   As we celebrate World Kindness Day, let’s remember that small acts of kindness can create big change. Together, we can make the world a kinder place—one act at a time. 🌎💜

Acne-prone skin? We got you! Proud to share our maracuja creaseless color corrector has been named Best Color Corrector for Acne-Prone Skin by Cosmopolitan! 💜   Our innovative corrector formula is designed to seamlessly blend with your skin while targeting problem areas like redness, dark spots & discoloration. With just a tiny dot of the green shade, irritated breakouts are neutralized —making it the perfect companion to any concealer, particularly our creaseless creamy formula.   A big thank you to Cosmopolitan for this incredible recognition & to our amazing team for their hard work in creating this game-changing product!✨   #ColorCorrector #AcneCare #Cosmopolitan #BeautyAwards https://lnkd.in/exnDbbpg

✨An inspiring day at Black Beauty Roster’s industry-leading #BBRCreatorsSummit powered by Mielle!✨ We were thrilled to join Maude Okrah Hunter, BBR & such an amazing community for a day of inspiration, connections, powerful insights & celebrating the future of Black beauty & entertainment. From prioritizing mental health to building authentic brands & scaling platforms, creators joined in thought-provoking panels led by incredible speakers & moderators. With Sir John as emcee & the inspiring Winnie Harlow as keynote, every session empowered creators to elevate their influence & impact. We loved being a sponsor of this unforgettable event dedicated to uplifting voices & shaping the future.

Class is in session for tarte’s Fall 2024 Intern Program! Our tarte interns are diving into real-world experiences, bringing fresh perspectives & energy to their roles across departments. Each week, tarte leaders host in-depth sessions on key topics, from operations to product development. This week, Lauren Vacca, our Sr. Director of Influencer Marketing, shared insights on relationship building & brand awareness within the creator community. Lauren covered tarte’s thoughtful mailer strategy, highlighting: 🌟Creator Assessment Matrix: Developed in collaboration with Black Beauty Roster, this matrix equally weighs follower count, engagement level, content type, brand loyalty & new audience reach. 🌟Inclusive Distribution: tarte sends mailers to creators across the United States & abroad and 50% of every mailer always goes to BIPOC creators & 30% to Black creators 🌟Creator Autonomy: true to tarte’s values, no creator is ever required to post about a mailer—ensuring genuine connections that honor true creator autonomy. To bring these strategies to life, our interns analyzed September’s Hermes bracelet mailer for one of tarte’s biggest Holiday Collection launches—the Shape Tape Award Winners Set. This mailer reached 100 creators, with 29 having fewer than 10K TikTok followers (including 5 with less than 2K). The creators ranged in age from 18 to 49, with 33% identifying as Black and 50% as BIPOC. Each recipient received the same tarte products and Hermes bracelet. Our interns wrapped up the session by sharing favorite creators & ideas for future mailer themes, playing an active role in shaping tarte’s influencer partnerships. At tarte, investing in our interns means empowering them with real-life experience, insights, & a seat at the table.

Happy Halloween from the tarte team! 🦇✨👻

Thrilled to kick off the holiday season with some of our favorite editors, press & media friends at tarte HQ! ✨ Our AI-powered holiday collection took center stage—every detail, from packaging design to product assortments, was crafted with innovative AI technology. This collection brings together beauty & technology in a way that feels like holiday magic! 💜 Continuing our tradition of kind since ‘99, we made donations to Toys For Tots, Black Girl Ventures, Asheville Humane Society & World Central Kitchen on behalf of every guest, spreading a little more joy this season. And, of course, glam was in full swing as we celebrated in style. Huge thanks to our Shape Your Future winner, LaRonda Butler, for the stunning balloons that truly brought the season to life. Cheers to making this holiday season bright with beauty, kindness & innovation! ✨

Yesterday, I had the pleasure of speaking with Georgetown Retail & Luxury Association on my unconventional career journey, the early days at tarte, & why we invest in community vs traditional advertising methods. Thank you so much for having me! 💜 Earlier, we spent the day passing out goodies, giving hugs, & spreading kindness at the 20th stop of our Kindness Tour this year at Olivia Macaron in D.C! Our D.C tartelettes are truly something else✨🫶🏻 Where do you want to see the Kindness Tour next?! 2024 Community Kindness Tour 20+ Cities & counting… 20K+ tartelettes showed up to celebrate 42 female businesses supported $1.4M+ of tarte products gifted to tartelettes