Tailwind EMEA, a TDG company

The December edition of Tailwind Vane wraps up an extraordinary year and sets the tone for an even brighter 2025. 🎉 🏆 Celebrating excellence with 3 awards @ Martech Awars 2024. 💡 Media Quality and Attention Masterclass with IAB MENA. 📢 IPG, OMG and WPP first HoldCos to Invest in Flashtalking. Catch all the highlights 👇 

Celebrating Excellence! 👏  We’re excited to share that our Marketing Technology Consulting & Integration work has been multi-awarded at this year’s MarTech Awards. 🏆 A Silver award for Best Use of MarTech in Telecomminications and a Bronze for Best AdTech Solution for our work with Integral Ad Science, on Maximizing Media Quality for Nova with Tempo OMD Hellas. You can read the full case study here 👉https://lnkd.in/dtgZ2-qe 🏆 Huge congratulations to our partner Public Group for taking home Gold for Best MarTech-Driven Product Launch Campaign of the year for the launch of Public Ads, their innovative Retail Media program. Tailwind has provided technical know-how, platform integration and expert support in cooperation with Unlimitail and the respective Public Group teams. These successes are a testament to our mission of providing our partners with the technology solutions and strategic guidance to transform “mission-critical” marketing processes. #Tailwind #Adtech #Martech #mediaquality #retailmedia

An epic night to remember! ✨ 🎄 Last Thursday, our incredible colleagues, clients, and partners came together to celebrate this year’s achievements, toast to the future, and rock & roll all night long. 🙏 A huge thank you to everyone who made it so special—we promise there’s more to come! To the Tailwind family, thank you for sharing the joy and making it unforgettable. Until next time! Keep Rocking! 😉 #Tailwind #Partyspirit #RocknRoll

📈 Media ROI insights!  Earlier in November, our Managing Partner, Odysseas Ntotsikas, joined Constantine Kamaras, Chairman Emeritus at IAB Europe, for a fireside chat at the #MediaROI Forum, sharing his take on: ▪️ The turning point our industry is in: “With cookies fading and AI impacting everything we do, we need to get back to creating ads that people love engaging with, in a context they trust”.    ▪️ Media Quality Optimization:  “Optimizing for media quality boils down to running ads that are fraud-free, brand-safe rightly geo-targeted, and viewable”.    ▪️ Attention as the New Gold: “Attention metrics, combining media quality with eye-tracking, are a strong proxy of upper funnel campaign effectiveness, with increasingly strong evidence of ROI uplift in conversions and sales as well”.    ▪️ Creative personalization to unlock a brand's full potential.  “Technology can help break the silos between media & creative teams and unleash the true power of creative, leveraging AI to achieve personalization at scale”.    What do you think? Do reach out for more insights! #mediaquality #attention #iabeurope #adtech #ias #mediaroiforum

🎄 Supporting a Noble Cause, One Gift at a Time This holiday season, our people in Athens and Patras joined forces with the inspiring volunteers of Το Χαμόγελο του Παιδιού - The Smile of the Child to create Christmas gifts in support of their incredible mission: Helping children in Need. 💝 This initiative highlights our unwavering commitment to one of our core values, #PositiveBigfoot, and reflects our promise to leave a positive impact both on our colleagues and partners but also our wider community. A heartfelt thank you to our team members and the dedicated team at Το Χαμόγελο του Παιδιού - The Smile of the Child for making this collaboration possible and welcoming us with open hearts at their offices. Snapshots below 👇

Thought Leadership Alert!   On November 14th we will join esteemed advertising leaders at the #MediaROIforum, the most premium industry event in Greece. Our Managing Partner, Odysseas Ntotsikas , will take the stage for an insightful fireside chat with Constantine Kamaras, shedding lights on the Status of Digital Advertising and the key trends shaping Media Quality in the age of AI. A full team of experts will be present, so don’t be a stranger.  👋 Reach out to:   Elena Bouka Anna Vouterakou Yannis Triantafillidis Stefanos Spiropoulos Despoina Stergiou Vasilis Tasoulis https://lnkd.in/e4QTgmhe #MediaQuality #MediaROI #AttentionMetrics #Tailwind #DigitalAdvertising

 The latest edition of Tailwind Vane is out now! 🎯 Register today at IAB MENA Masterclass on capturing Consumer Attention and improving media quality. 🥇 Learn why we are celebrating with our exclusive regional partner, Flashtalking by Mediaocean. 📈 Plus, get a behind the scenes view of what was discussed at DMEXCO this year. Enjoy the read! 👇 #attention #mediaquality #creativeadtech #tailwind #digitaladvertising

Next stop on our Media Quality and Attention roadshow: IAB MENA's Online Masterclass Series! 📅 On October 30th, Wajahath Osmani, our Commercial Head for MENA, and Joe Bell, VP, Business Development of Integral Ad Science will discuss how media quality and attention metrics can help marketers optimize their digital media investment and improve campaign performance. 👇 Register now to join us. Don’t miss out!  https://lnkd.in/dPgAXjBu #mediaquality #attention #iabmena #tailwind #ias #brandsafety #adtech #mena

🔎 All Eyes on Attention and Media Quality in Hungary! On October 16th, we had the pleasure of co-organizing a high-impact event with IAB Hungary where media quality and transparency took center stage! Joe Bell and our own Odysseas Ntotsikas highlighted the importance of media quality and attention metrics, sharing insights on how leveraging local media quality benchmarks can reduce media wastage and improve campaign performance. The roundtable discussion with László Stefanek, Gabriella Pánczél, and Istvan Sopov, expertly moderated by Gergo Daniel Kovacs, explored how putting attention and media quality at the core of digital strategies can lead to better outcomes for advertisers, publishers, and consumers. 🙏 A heartfelt thank you to all our partners and esteemed colleagues for joining us in this insightful event! #mediaquality #attention #iabhungary #ias #tailwind

One day left for the “All eyes on Attention and Media Quality” session, in cooperation with IAB Hungary, at the Irányi Palace in Budapest. Joe Bell, VP Business development, IAS and our Managing Partner, Odysseas Ntotsikas, will be joined on a thoughtful event by local experts:  🎤 Gergo Daniel Kovacs 🎤 Gabriella Pánczél   🎤 László Stefanek    🎤 Istvan Sopov 👇 Secure your spot https://lnkd.in/ddWj9ppg #tailwind #ias #iabhungary #mediaquality #attention