Swayze Media

Do not trust the data on advertising platforms, it is in their best interest to estimate attribution on the higher end. Use your own first party tracking tools like GTM and Triplewhale to send data back for clarity of data and decision making. Your ad accounts will thank you.

Ever tried running paid traffic to your services or product blogs? "We solved X problem with Y solution Click 'Learn more' below to find out how!" This simple, short, value oriented hooks is getting clients some solid link click rates when optimizing for Landing Page Views and traffic on Meta. Give it a shot and let us know how it works for you!

Your social media ads should REQUIRE response from the consumer you are reaching. Ads aren't strong enough to move people to action or react? Consider going back to the drawing board. On top of that... If you run ads on social media platforms and DON'T engage and respond in the comments of your ads, you are missing a massive opportunity to close more deals and make more sales. Engage, respond, foster community and throw a link in the response so the consumer can get a second chance at taking a desired action. TikTok for Business please allow links in your comments. Thanks!

If you are running ads without conversions API or some other form of server-side tracking with a platform (like Meta) that is optimizing for sales or conversions, STOP. Your ad dollars will go a lot further in the long term from setting up conversion tracking and analytics. Ad account will perform MUCH better with more visibility and all of the data. If the user did NOT allow tracking, then your ads platform has no idea that a purchase occurred... Want to learn more about this? And why we only work with clients that agree to analytics and tracking packages along with Ads management? Shoot us a message, or comment below!

How to drive a positive ROI on your Digital Marketing Efforts! These are in order of highest to lowest priority for Iterum at a high level. 1. Data-Driven Decision Making: - Implement robust analytics and tracking systems. - Focus on key performance indicators (KPIs) for channels, campaigns, and ad strategies. - Make informed choices based on tangible data to drive success. 2. Consistent, On-Brand Communication: - Develop a comprehensive content and marketing calendar for the channels you post and advertise. - Establish a regular cadence for creative outputs. - Utilize email and social media automation, flows, and optimizations to maintain engagement. 3. Embrace Omni-Channel Marketing: - Expand your reach across multiple platforms and channels. - Achieve significant brand lift and foster a loyal customer base. - Encourage healthy, organic growth for long-term success. By focusing on these three pillars, you can create a robust foundation for your digital marketing efforts. Shoot us a message to go through these pillars for your company! Whether you're refining your strategy or starting from scratch, these steps will guide you towards achieving measurable results and a strong online presence. Let's discuss how you're implementing these strategies in your business! #DigitalMarketing #BusinessGrowth #MarketingStrategy #Analytics #BrandCommunication #OmniChannel

At Iterum, we operate off a foundational source of truth. Our initial step is to establish comprehensive conversion tracking and blended analytics models. This approach allows us to attribute revenue accurately to the appropriate sources, enhancing the efficacy of our strategies. By understanding where your success comes from, we make informed, intelligent marketing decisions tailored specifically for your brand. Want a free consult for your business? Let's hop on a call and dig in. P.S. We attached a high level dashboard view of sales numbers for a client and the growth vs the previous period. We will get into much more details of our processes and strategies on the call!