SUUR

Designing for diversity: How can travel designs resonate globally? SUUR believes that culturally inclusive design is essential. Here are some key aspects that designers at SUUR focus on: - **Understanding Cultures:** Dive deep into different traditions and preferences to create culturally sensitive designs. - **Adapting Visuals:** Use symbols and colors that hold specific cultural meanings to avoid offending or confusing users. - **Accessibility:** Cater to diverse language needs by providing intuitive navigation options and language support. What do you think is most crucial for designing for diversity? Let’s discuss and vote! - **Cross-cultural research:** Conduct thorough research to understand cultural differences and adapt designs accordingly. - **Inclusive visuals:** Use inclusive language and imagery that represents a wide range of cultures and perspectives. - **User-friendly interfaces with language options:** Design interfaces that are easy to use and provide language support for users from different backgrounds. Share your thoughts below! We design and develop websites that make a difference. Let's work together: https://suur.io/

🚨 Thread: Understanding User Intent on Travel Websites Only 22% of visitors to travel websites book a trip. That means 78% had different goals. 🚀 Here’s how understanding user intent can transform your travel website and boost conversions. 🧵 What is User Intent? User intent includes: 1️⃣ Inspiration: Exploring ideas 2️⃣ Research: Comparing choices 3️⃣ Booking: Making reservations Engage post-trip with reviews and loyalty programs. Align your website with these stages for a smooth experience. 🧳 Leisure vs. Business Travelers 🛫 Leisure: ✔️ Emotion-driven ✔️ Seek visuals & flexibility ✔️ Explore options 🖥️ Business: ✔️ Efficiency-focused ✔️ Fast booking, policy compliance ✔️ Loyal to programs & tools Meeting these needs is essential. For Leisure Travelers Leisure travelers start by dreaming—seeking inspiration and ideas. What works: ✔️ Stunning images & captivating stories ✔️ Interactive maps & itineraries ✔️ Search by experience, not just location Turn your site into an adventure gateway! 🌴 For Business Travelers Business travelers prioritize efficiency and simplicity. What works: ✔️ Streamlined booking process ✔️ Clear policy compliance tools ✔️ Loyalty & expense management integration Respect their time. Design for speed! ⏩ Designing for User Intent To optimize for user intent: ✔️ Research & develop personas ✔️ Map user flows for leisure and business travelers ✔️ Personalize content with dynamic tools & AI The goal: a tailored experience that meets users where they are. 🎯 Best Practices 📱 Leisure Travelers: ✔️ Inspire & virtual tours ✔️ Must-have mobile optimization ✔️ Use UGC & compare tools 💼 Business Travelers: ✔️ Streamline booking ✔️ Integrate loyalty/expense tools ✔️ Personalize company-specific options Tailor designs to users! Measure & Improve To ensure alignment with user intent: ✔️ Track metrics (conversions, bounce rates, time on site) ✔️ Use A/B testing & heatmaps ✔️ Gather feedback via surveys Continuous optimization = higher satisfaction & conversions. 📈 Grasping user intent is vital for travel sites. Tailor designs for leisure and business travelers for success. Need help optimizing for intent? SUUR specializes in intent-driven travel design. Let’s elevate your website together! 🌍 https://suur.io/

🚀 Thread: Top 5 Elements of a High-Converting Landing Page Whether you’re a startup or established business, your landing page is critical to converting visitors into customers. Here’s a breakdown of the 5 essential elements you need to nail it. 🧵 1. The Hero Block Your hero section is the first impression—make it count! ✔️ A clear value proposition in H1 ✔️ Brief product description ✔️ Visual: demo, GIF, or screenshot ✔️ CTA button (e.g., “Start Your Free Trial”) ✔️ Quick social proof (ratings/testimonials) 2. Problem Agitation Highlight the pain points your audience faces. ✔️ Describe ineffective “status quo” solutions ✔️ List 3 negative consequences ✔️ Emphasize the frustration Why it matters: Agitate the problem → create urgency for your solution! 💡 3. Transformation Show how your product makes life better. ✔️ “How it works” visuals ✔️ 3 key benefits of switching to your product ✔️ Include video demos for clarity Why it matters: Help visitors imagine the positive impact of your solution. 🌟 4. Social Proof Trust is everything. Showcase others’ success! ✔️ 3–7 testimonials (with photos & roles) ✔️ Advanced: Endorsements from industry leaders ✔️ Video testimonials (even better than text!) Why it matters: Social proof reassures visitors & builds credibility. 🙌 5. Features Lay out your product’s features in detail. ✔️ Organize into 3–4 feature groups ✔️ Highlight benefits of each feature ✔️ Use visuals (images, GIFs) Why it matters: Help users see how your product solves their specific needs. 🛠️ Pro Tips to Boost Conversions ✅ Keep paragraphs short (2 sentences max). ✅ Add a CTA button every 2 screens. ✅ Use subtitles on videos (accessibility matters). ✅ Mention customer numbers for credibility. ✅ Add a refund policy to ease purchase anxiety. Conclusion Great landing pages are about strategy—not luck. Follow these tips, and you’ll build a page that engages, communicates value, and converts. Need help crafting the perfect landing page? We’ve got you covered. Let’s build something great together. 👏 https://lnkd.in/gFpxmVCB

🚨 Why Beautiful Websites Will Hurt Your Startup 🚨 Founders often believe a beautiful website is key to success, but fancy animations and graphics might actually hurt conversions. Here’s why “ugly” websites often win (and how to make yours work). 🧵 1/ Why Beauty Fails for Startups A gorgeous website = more sales, right? Not always. It works for brands like Apple—you already know you want an iPhone when you visit. But for most startups, your website’s job is communication. Fancy visuals? They distract instead of converting 2/ Clarity Beats Cleverness Visitors have short attention spans. In the first 5 seconds, they should know: • What you do & Why it helps them Catchy slogans and sleek designs fail if people dont understand your product. Clear layouts often beat minimalist sites lacking substance 3/ Social Proof Is Everything No one wants to be the first to try something new. That’s why social proof matters: • Testimonials • Reviews • Customer counts A 4.9-star rating? Show it off. Trust wins customers. 4/ Cognitive Overload Kills Conversions Ever seen a site where everything moves, flashes, or spins? It’s overwhelming. Your brain can only process so much. If users feel stressed, they’ll leave. The best sites focus on one thing: guiding users to click your CTA button. 5/ Speed Is King If your site takes 10 seconds to load, no one cares how stunning it is—they’re gone. Optimize everything: • Compress images • Minimize scripts • Kill heavy animations Users expect instant answers. Don’t make them wait. 6/ Why “Ugly” Websites Perform Better “Ugly” websites aren’t ugly—they just prioritize results over aesthetics. They: ✅ Load fast ✅ Highlight the CTA ✅ Deliver a clear message Simple design isn’t bad design. It’s strategic. 7/ Tailor to Your Audience Of course, not every site needs to be ultra-simple. • Selling B2B software? Your audience might need in-depth content. • Consumer-focused? Keep it light, fast, and direct. Your goal: Make it easy for your audience to take the next step. 8/ The Real Job of Your Website Your website isn’t there to impress—it’s there to convert. Focus on: • Clarity • Speed • Usability Aesthetics are a bonus, not the priority. 9/ TL;DR If your startup’s website: • Overwhelms users • Takes forever to load • Doesn’t clearly explain your value… …you’re losing conversions. Want to win? Build a site that communicates fast and guides users to act. Forget “pretty.” Focus on effective. 🚀 At SUUR, we specialize in designing websites that work—no fluff, no distractions, just clear, high-performing designs that drive results. Let us offload your design workload so you can focus on scaling your startup. 🚀 👉 suur.io

Flat-fee web design flips the script. Instead of endless hourly invoices, clients get clarity: one price upfront. For businesses watching their budget, that’s a game-changer. Flat pricing doesn’t just simplify—it rewards efficiency. Designers focus on delivering value, not stretching hours. Projects move faster, with sharper focus. Clients win with trust: no surprise costs, just alignment to get the job done right. That’s why SUUR uses fixed-cost pricing—whether it’s standalone projects or a design subscription. One predictable fee, no hidden charges, and top-tier design on demand. It’s scalable, hassle-free, and built for results. For clearly scoped projects, flat-fee design is a no-brainer. https://lnkd.in/gC-H6WrH

Your Website Might Be Holding You Back Most websites fail not because they’re broken, but because their creators are too close to see the flaws. Visitors leave, conversions suffer, and the business takes the hit. That’s where our “Roast My Page” service comes in—a brutally honest critique that cuts through the fluff, highlights what’s holding you back, and gives you the fixes to turn things around. Want to know how it works and why it matters? https://lnkd.in/gyA33r89

We’re SUUR, and we’re here to make your digital design projects simpler, faster, and better. From mobile apps to websites to branding, we’ve got you covered. What makes us different? We offer two flexible ways to work with us: 1️⃣ Flat-fee services – Perfect for one-off projects with no surprises. 2️⃣ Unlimited design subscription – Get all the design help you need for a flat monthly payment. Some things we’re pretty good at: ✨ Redesigning apps to make them shine ✨ Designing user-friendly SaaS platforms ✨ Creating logos and branding that stand out ✨ SaaS/B2B/B2C Website design ✨ Landing pages design and development ✨ Roasting your websites and landing pages (constructively, of course 😉) If you’re juggling too much design work or just need a fresh perspective, we’d love to help out.