Sundial partners with forward-thinking brands to develop a marketing strategy built on the cornerstone of podcasting.
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Why does your brand need a podcast? Here's Sundial's co-founder, Adam Hendricks, on what the ROI could be for your company:
Here's an answer to the unanswerable question: 'What is the ROI of a branded podcast?' If you, as a CEO or sales leader, had 30 minutes to talk to your target audience every single week, I think you'd take it.
Podcast critic, BBC radio contributor, writer of fiction and essays, host of Second Helpings | MA, MSc.
(TW: eating disorders) Maria and I are beyond excited to finally release the trailer for our new podcast, 'Second Helpings'. Second Helpings is an honest conversation about eating disorder recovery with a healthy dose of dark humour. Because what’s funnier than spending years of your life measuring out your cereal? The official launch is 10/1. We're dropping new episodes biweekly. So if it sounds like your thing, we'd love to hear your feedback. Going from podcast critic to podcaster was a leap. And if I could go back, there are 1000 things I would do differently. But I couldn't get this far without Pat and Adam's expertise at Sundial Media. More about that experience later in the week... You can subscribe to Second Helpings on all major podcast platforms!
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Podcast critic, BBC radio contributor, writer of fiction and essays, host of Second Helpings | MA, MSc.
Yesterday, I turned 27. There's a prophecy called the "27 Club" that makes this a scary age for some people. But truthfully, I'm the happiest and healthiest I have ever been. Seven years ago, I was so underweight that I was diagnosed with anorexia. It has taken a long time to rebuild my sense of self from that moment, but I will never regret the path that got me to where I am now. My eating disorder has been a decade-long and deeply formative part of my life. Recovering has been about falling back in love with living - and finding my "why" along the way. While I was recovering, I took solace in the stories of addicts and alcoholics, such as the Rich Roll podcast and the late Matthew Perry's memoir. Rather than shrink their experiences into easy-to-digest "journeys" for their audience, they dug deep into the nuances, even when it wasn't comfortable. There is so much humour, pain, spirituality, and inspiration to be found in illnesses like mine - and yet I couldn't find content that embraced this complexity. So I decided to do it myself. I'm so excited to finally announce that I am launching my first podcast, Second Helpings, at the beginning of September. Alongside my co-host, Maria Wiik, we'll explore what it means to come back to life after almost losing everything. It's going to be beautiful, ugly, funny - and full of life advice that every 27-year-old should know, regardless of whether you used to drink charcoal and avoid anything cooked in oil. Thanks to all the people who helped me get this show into production. Jack Levy, Greg Wasserman, Zach Mack, Jack Conway, and Sundial Media. Maria Wiik is the most wonderful actor, singer, model, and clinical psychologist you will ever meet. If you'd like her contact details for your own projects, send me a DM. Thank you for your support. Peace ✌️
It’s June 2024 and the global workforce is increasingly remote and asynchronous. Onboarding remote employees presents a myriad of new challenges that companies are still trying to overcome. Here are some ways that podcasting can support your remote workforce. Training and Development - content can be scripted out and produced for employees to listen to on their own time. - content can be edited and revised at any point at a low cost - private hosting = trackable data. You’ll know how much of a training series an employee has listened to and which sections they need to complete before moving forward with the process. You’ll also have the ability to grant and revoke access to the podcast. Company Culture - remote employees can learn about the company culture through the language and presentation of the podcast host. - hearing the voices of company leadership or other team members on the podcast can help remote employees feel connected to their co-workers. - communicate company culture and values through the production style. Is the podcast fun and entertaining, or is it polished and concise without any distraction. Interested in how podcasting can support your team? We’d love to hear from you! https://rb.gy/obb5tr
We’re often asked how podcasting can be profitable, or how much money can really be made from advertising on your podcast. We get it. You’re looking for a return on the investment of time, energy and resources it takes to produce a podcast. You want to know if it’s worth it. Well, according to the Signal Hill Insights 2024 Branded Podcast Benchmark Report - it is. The results show that the ROI is there, it’s just not in the form of ad revenue. Let’s take a look at what they found. - 72% of listeners were more likely to purchase the sponsoring brand after hearing a branded episode. - 86% of branded podcasts we’ve tested have resulted in a lift in affinity for the brand responsible for the podcast. - Branded podcasts drive an average of +8 pts lift in Brand Affinity and an average of 61% of listeners feel more favorable towards the brand. - An average of 65% of listeners say they would listen to another episode, and 64% would recommend the series If you're interested in learning more, reach out. We'd love to connect! https://rb.gy/obb5tr
Are you looking for a podcast production partner? There are a lot of options out there. We know that! But finding the right team can make a massive difference. With Sundial, you’ll find that our approach is rooted in partnership. It’s not simply transactional. We aren’t looking to bait you with production advice and then sell you editing services. We want to help you tell your story. Or educate your audience. Or market your services. We’re here for you. That’s the Sundial difference.
Keeping up with marketing demands nowadays is overwhelming. TikTok, Blogs, YouTube, Newsletters - we get it, it's a lot. Podcasting is the solution. At Sundial, we believe in simplifying things. We’ll help you produce a top-notch podcast. From that podcast, we’ll create every type of media asset you’ll need to amplify your message.
According to the 2024 Branded Podcast Benchmark Report from Signal Hill, - “86% of branded podcasts have resulted in a lift in affinity for the brand responsible for the podcast. A lift in affinity means listeners who heard the podcast are more likely to say they rate the brand as Very Good or Excellent, compared to podcast consumers who didn’t hear the podcast. 61% of listeners on average say that the podcast made them feel more favorable towards the brand.”
Sundial partners with forward-thinking brands to develop a marketing strategy built on the cornerstone of podcasting. We know that podcasts can reach far beyond an RSS feed. At Sundial, podcasting is the first step of a winning marketing strategy for creators, businesses, and enterprises. We will help you create a robust content marketing package that highlights your message.