Strategic Marketing and Execution

Return on Ad Spend (ROAS) When you're a $ Out -> $ In business, ROAS is a major metric. Ad placements cost money, and turning $1 out into $1+ dollar in is very important. Knowing that number helps know when to pour fuel on the fire to make more money, or when to adjust your ads to have them be more effective. Get the most out of your ad budget by setting your conversions up on the front end and then spending your ad dollars wisely. If you're not an ecommerce brand, try and utilize an average order value and lead close percentage as placeholders in this space to come up with your ROAS. #ROAS #AdBudget #MarketingandAdvertising #StrategicMarketing

Cost Per Click (CPC) is all about paying for performance—each time someone clicks on your ad, you’re charged $X.XX amount. The amount you pay can vary depending on competition, bidding, and where your ad appears. The more competitive the space, the higher the CPC. Want to make the most out of your clicks? Keep an eye on your CPC, get more targeted, and determine the strategy forward, to get the best bang for your advertising buck! #CPC #CostPerClick #LTA #DigitalAdvertising #MarketingTips #STXMKT #Marketing101 #GrowYourBusiness 

For this version of Let's Talk Acronyms: #PPC! Pay Per Click advertising is a model of ad buying where you pay for each click garnered from the ad placed. These can be in search ads, image ads, video ads, and more. The idea behind PPC advertising is businesses get to control how much they are will to spend each day, week, month, year to capture in budget and add leads to their pipeline. Tune in for more acronyms and give us a follow! #StrategicMarketing #Advertising #Marketing101 #AdBuying #PaidMedia

Let's face it - there's a lot of acronyms in Marketing. We'll break down acronyms into easy to understand content for Small Business Owners in the hope to educate and inform leaders to make wise business decisions. #SEO is scary for many. You don't see your return quickly, but it's preached as invaluable and a must have. Per usual, in marketing - things aren't so black and white. It depends on the needs of the business. Local SEO for a brick and mortar boutique shop, or local HVAC business really is invaluable. A SaaS tool doing national work doesn't need a local emphasis, but may be very involved in ranking for specific search terms related to the service. #MarketingAcronyms #Marketing101 #StrategicMarketing #FractionalCMO #DigitalMarketingTips

Author of the 7 Habits of Highly Effective People, Steven Covey nailed this quote. When prioritizing schedule over priorities, it’s easy to fall away from our goals through busyness. Accomplish the priorities, and have the calendar set to give the time to the priorities. #FractionalCMO #StrategicMarketing #StrategicGoals #PrioritiesMatter

Grateful for the quick and informative interview with Canvas Rebel. A quick insight into the journey that kickstarted Strategic Marketing and Execution, the difference between a lot of agencies and fractional strategic efforts. Have a blessed Friday! Read it here: https://lnkd.in/gnZSG2R8 #FractionalCMO #StrategicLeadership #Strategy #Marketing #StrategyFirst

If you can fake passion, I'd be surprised. If you can fake being selfless, I'd be even more surprised. When people say authenticity matters, it's true. Knowing your why makes all the difference. #KnowYourWhy #AuthenticLeadership #LeadershipQualities #FractionalLeadership #FractionalCMO

#FractionalExecutives provide the strategic needs most businesses want and need, at a fraction of the cost. When you're thinking strategic leadership, explore fractional, there are so many benefits. #FractionalCMO #SMBGrowth #StrategicGrowth #IntentionalGrowth

#Growth is a choice. Leaders know it isn’t much of a choice if we want to continue leading. “If you wouldn’t follow yourself, why should anyone elde?" - John C. Maxwell Keep your mind, body, and spirit healthy. Serve others. Adapt and grow, always. #GrowthMindset #StrategicMarketing #SkillDevelopment #LeadershipQualities #FractionalCMO

In the #SmallBusiness world with limited resources, building #process is one of the major building blocks to success. Remember to write them down, and iterate your processes to streamline the day-to-day. #SMBGrowth #SMBMarketing #Marketing #businessprocesses