Stape

Stape wishes you a joyful, peaceful, and prosperous holiday season 🎄✨ May your hearts be filled with love and everything you wish for the most 🧡 🌟 Merry Christmas and Happy New Year! 🎅🎉

Welcome to another edition of the Frequently Asked Questions from HelpDesk! 🔧 Today, we're answering a question that comes up a lot from new clients. We’re always here to help! 🤝 Question: Why don't server-side events work if consent is not given? Answer: Server-side tracking doesn't bypass the need for user consent. If a user hasn't given consent to be tracked, you shouldn't collect or process their data in any way, whether it's client-side or server-side tracking. Data protection laws (like GDPR) require that you respect users' privacy preferences, regardless of the tracking method. If you need further assistance, reach out to our community. Many common issues are often discussed there, and you might find a solution that helps. You can visit the community here: https://community.stape.io 🌍 And remember, our friendly support at HelpDesk is always ready to lend a hand: https://lnkd.in/d7tu99yP 🛠️ Is there something you'd like us to cover next time? Drop your questions in the comments — we’d love to hear from you! 💬

🚀Google Tag Gateway vs. Server GTM for GA4 and Google Ads 🚀 Google Tag Gateway and server GTM can both be used to set up server-side tracking for GA4 and Google Ads. Each helps improve data quality by avoiding the harmful impact of ad blockers and browser restrictions. 🤔 However, what is the difference between both? And which one should you choose? Check our new blog post to make a quick and informed decision:  https://lnkd.in/df65GemY

🌟 Exciting news for Wix users! 🌟 With the growing demand for server-side tagging on Wix, we've developed the Stape Server GTM App to make tracking setup easier and boost data accuracy for Wix. 🚀 🎓 Here's what you'll learn: ✅ What are the benefits of using the Wix app? ✅ How to set up the Wix app for server Google Tag Manager? ✅ How to test the Wix app setup? 💡 Read now: https://lnkd.in/dREZy-x8

🗓️✨ Last Thursday, we had a webinar on Server-side tracking done right: best practices with Stape. Whether you were able to join us live or not, we want to ensure you have all the resources you need: 📽️ Webinar recording 🔗https://lnkd.in/dntBpHGj ❓ Q&A summary 🔗https://lnkd.in/d2zt2hKj Learn more about server-side tracking with Stape here: • Stape Academy: free online course on server-side tagging 🔗https://lnkd.in/gyUs8hRH • Benefits of Stape hosting for server Google Tag Manager 🔗https://lnkd.in/dygr5UHa • Understanding Stape power-ups: key features and how to use 🔗https://lnkd.in/dy_fhv2u • Stape Analytics: measure the impact of your server-side tracking 🔗https://lnkd.in/dZZ8ZRYv • Guide to debugging and monitoring server-side tracking configuration 🔗https://lnkd.in/dCx2tNmG Go to our news posts to check out all webinars:  🔗https://lnkd.in/dCVeSBYz

📱💻 Your customers use multiple devices throughout the day, so how do you keep up with all the screens they jump on? The answer is cross-device tracking. Check out our blog post on Cross-device tracking. You will learn: 🔍 What cross-device tracking is and why it is important 🎯 How cross-device tracking works 💡The role of cookies in cross-device tracking 🔗 https://lnkd.in/dEQX6dgp #MarketingTips #CrossDeviceTracking #DataTracking #ServerSideTracking #StapeSolutions

Welcome to another edition of the Frequently Asked Questions from HelpDesk! 🔧 Today, we're answering a question that comes up a lot from new clients. We’re always here to help! 🤝 Question: Same origin domain: I’ve set it up, but it’s not working. What could be the problem? 🤔 Answer: Something might not be configured correctly. A few common issues could be conflicting rules in your setup (for example, in Cloudflare) or if you already have a custom CDN configured, which may conflict with the same origin policy. If you need further assistance, reach out to our community. Many common issues are often discussed there, and you might find a solution that helps. You can visit the community here: https://community.stape.io 🌍 And remember, our friendly support at HelpDesk is always ready to lend a hand: https://lnkd.in/d7tu99yP 🛠️ Is there something you'd like us to cover next time? Drop your questions in the comments — we’d love to hear from you! 💬

🚀 Release Notes: What's New at Stape this autumn! 🍂🌟 We’ve been hard at work to bring you the best experience possible, <<scroll the presentation below>> 👇 And we’re excited to share some of the latest updates: ● Google Tag Gateway release: 🔗 https://lnkd.in/dDkvbxe5 ● Snapchat CAPI Gateway release: 🔗 https://lnkd.in/dnGde7-f ●  Google Ads and Google Sheets connections: 🔑 Stape now handles oAuth tokens for these platforms right in the container settings. 🔗 https://lnkd.in/dr2PQEXm 🔗 https://lnkd.in/dEbRc8n3 ● Demo account release: 🔗 https://lnkd.in/deUNYB2P ● Meta CAPI for CRM: new apps from Stape for Zoho CRM, PipeDrive, HighLevel CRM, and HubSpot. 🔗 https://lnkd.in/eNggRZ8T ● Meta CAPI via server GTM pre-built templates for Wordpress, Shopify and more. 🔗 https://lnkd.in/dcp6xQfW ● Stape Academy: free online course on server-side tagging 📚 🔗 https://lnkd.in/gyUs8hRH ● New YouTube videos: stay informed and learn with our latest video content. 🔗 https://lnkd.in/dhuEtSKS And more exciting stuff coming soon! 🤫 We’re constantly working to improve and support your success. Stay tuned for more 🧡✨ #serversidetracking #digitalanalytics #tagmanagement #dataintegration #marketinganalytics #conversionsapi #datadrivenmarketing #eventtracking #datasolutions #analyticstools

🌟 Partner Spotlight: Hide and Seek 🌟 We’re excited to shine the spotlight on Hide and Seek, a fantastic online advertising agency based in the Netherlands. Their team of experts is deeply passionate about data and tracking, and they use all the latest tools to ensure their clients' campaigns are always optimized for success. Learn more about Hide and Seek here: https://lnkd.in/d5sTDyzj With a focus on precision, Hide and Seek ensures that every platform they work with is measured according to the latest standards, including teaming up with Stape to stay ahead in a world with increasing tracking restrictions. Their commitment to keeping their clients at the top of online advertising is truly impressive, and we’re proud to have them as a partner 🚀 If you’re an agency or business looking to level up your advertising, we welcome you to take a look at Stape Partner Program. To learn more, just visit our Partner Program page: https://stape.io/partner #PartnerSpotlight #StapePartner #OnlineAdvertising #Partnership #ServerSideTracking

Since we have a live webinar on Server-side tracking done right: best practices with Stape coming soon, we’ve prepared some helpful reads for you 🧐 🔗Here’s a link to the webinar registration: https://lnkd.in/d8a5TeuN Learn more about server-side tracking with Stape here: • Benefits of Stape hosting for server Google Tag Manager https://lnkd.in/dygr5UHa • Understanding Stape power-ups: key features and how to use https://lnkd.in/dy_fhv2u • Stape Analytics: measure the impact of your server-side tracking https://lnkd.in/dZZ8ZRYv • Guide to debugging and monitoring server-side tracking configuration https://lnkd.in/dCx2tNmG 🚪 Come join us on the webinar! #serversidetracking #webinaralert #stapebestpractices #trackingdoneright #livewebinar #digitalanalytics #eventtracking #datadriven #webinarready #trackingsolutions