Spin Sucks

We love this trends report from Prowly for a few reasons: 1. Like 37% of the respondents, we also think nurturing partnerships is key for 2024. 2. Information overload isn't going to get easier—it's about to get much harder. 3. We looooove ChatGPT! 4. And, of course, because Gini Dietrich is featured. If you'd like to nurture a partnership with Spin Sucks this year, leave a comment, DM us here, or shoot an email. We'd love to discuss! https://lnkd.in/g_q9ZuQR

In a landscape where 61% of PR professionals struggle to link their metrics to business goals, the industry faces existential questions about how to prove its worth in the boardroom. On Spin Sucks, Gini Dietrich helps you revamp your measurement efforts. https://lnkd.in/gbgx44yH

For those of you who struggle with measurement, Gini Dietrich starts you on a journey to become confident in your skills and gives you a homework assignment for the week https://lnkd.in/giBeCsyX

When presidential candidates choose podcasts over primetime, you know the media landscape has shifted. Gini Dietrich has your guide to navigating the new world of earned media in 2025 https://spinsucks.com/slug

Engagement has become the new currency of media success, requiring us to think differently about measurement. On Spin Sucks, Gini Dietrich offers her strategies to communicators navigating this new media landscape. https://lnkd.in/grfsu248

Today in 'Things That Keep Communication Pros Awake at Night': misinformation, disinformation, malinformation, that content from 2019 you haven't updated. Gini Dietrich has how to handle all of it: https://spinsucks.com/slug

Even when presented with facts, human beings don't always care or believe them to be true. On Spin Sucks, Gini Dietrich considers how to build a modern truth-based communications strategy. https://lnkd.in/gSjrVnHj

The way misinformation spreads has transformed over the years, and communications professionals must adapt. Gini Dietrich's latest piece explores how to manage modern-day disinformation. https://spinsucks.com/slug

Danny Brown's podcasting guide offers essential tips to create a standout podcast in 2024. https://lnkd.in/gVX97-fp

Trust has always been the currency in our work, crisis or not, but it's become even more challenging in the past few years. Gini Dietrich explores how to navigate the landscape of misinformation. https://lnkd.in/g_j-7k9w