🛠️ Your tech stack is the backbone of your business. But with so many choices, how do you find the right tech partners that truly deliver? In her latest article in QSR Magazine, Sparkfly CEO Catherine Tabor shares her advice for sourcing and forging a best-in-class tech ecosystem that drives efficiency, streamlines operations, and scales with you. ✨ Key takeaways: • Look for partners who truly get your business and your goals. • Focus on scalability, flexibility, and seamless integration • Choose partners who are honest, transparent, and collaborative. Ready to transform your tech stack? 🔗 https://lnkd.in/g_HpABAi #RestaurantTech #TechPartnerships #Growth #Innovation #Sparkfly #TechEcosystem #RestaurantIndustry
Sparkfly
Advertising Services
Atlanta, Georgia 1,396 followers
Build deeper customer connections with retail technology that puts an engagement ecosystem at your fingertips.
About us
Sparkfly is a technology company that provides digital marketing solutions, focusing on creating and managing customer engagement and loyalty programs for brands such as Chipotle, Texas Roadhouse, Bojangles, Denny’s, and Krystal. We offer a platform that enables businesses to deliver personalized offers, track customer interactions in real-time, and analyze campaign effectiveness. Our services are designed to help companies enhance customer experiences, increase sales, and improve marketing ROI through better data insights and targeted promotions. Our platform integrates with a vast network of point-of-sale systems and digital marketing channels, allowing seamless execution of marketing strategies. Learn more at sparkfly.com.
- Website
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http://www.sparkfly.com
External link for Sparkfly
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Atlanta, Georgia
- Type
- Privately Held
- Founded
- 2001
- Specialties
- personalized promotions, point of sale technology, loyalty programs, mobile marketing, discount programs, consumer goods marketing, mobile deals, restaurant marketing, offer management, dynamic receipt messaging, and transaction services
Locations
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Primary
1440 Dutch Valley Place NE
Suite 130
Atlanta, Georgia 30324, US
Employees at Sparkfly
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Catherine Tabor
CEO at Sparkfly | Entrepreneur, technology pioneer, and digital visionary | Accelerating meaningful digital innovation for retailers
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Betsy Grider
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Ralph Pickwick IV, MBA, CSPO
Vice President of Product
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Robert MacKenzie
Director of Partner and Client Development - Sparkfly | Avid Cyclist
Updates
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🚗🌯 Chipotle Mexican Grill just hit another milestone – the opening of its 1,000th Chipotlane location! Since 2018, Chipotlane has revolutionized the drive-thru experience, allowing guests and delivery drivers to pick up orders in under 30 seconds, all while staying in the comfort of their cars. 🚗💨 We're proud to be part of Chipotle's journey, helping them seamlessly integrate digital offers, track loyalty rewards, and measure campaign success with Sparkfly’s innovative platform. Here’s to many more milestones ahead! 🚀 https://lnkd.in/enkUrCdj #Chipotle #Chipotlane #Innovation #CustomerExperience #DigitalTransformation #FastFoodTech #Sparkfly #RetailTech
Our 1,000th restaurant with a Chipotlane opens tomorrow in the Kansas City metro area. 🌯 This new restaurant marks an important milestone for our company and demonstrates our ongoing commitment to providing guests increased access to our real, delicious food and streamlining the day-to-day operations for team members in our restaurants. We opened our first restaurant with a Chipotlane in San Antonio, TX in early 2018. Fast forward to today, nearly 30% of our more than 3,600 restaurants have a Chipotlane and they have a proven track record to increase sales, margins and returns.
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🙌 Thank you, QSR magazine, for highlighting our partnership with Costa Vida, Fresh Mexican Grill! Together, we’re excited to enhance customer experiences and drive engagement. Read the full article to see how we're transforming loyalty and innovation: https://lnkd.in/gjXDebER #LoyaltyGrowth #CustomerExperience #Sparkfly
Sparkfly and Costa Vida Team on Loyalty Growth
https://www.qsrmagazine.com
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🤫 The secret’s out! Costa Vida Fresh Mexican Grill is transforming customer engagement with Sparkfly’s technology. 🌮✨ In less than a year, Costa Vida, Fresh Mexican Grill has seen: 12% growth in reward redemptions 🎉 6.5% boost in email deliverability 📬 15% increase in email click-through rates 📈 We’re proud to be part of their recipe for success! With Sparkfly’s offer management, loyalty, and digital wallet solutions, Costa Vida is delivering seamless, personalized experiences that keep guests coming back. Get the full story here: https://lnkd.in/gcKTKP6N #Sparkfly #CostaVida #CustomerEngagement #Loyalty
Costa Vida Leverages Sparkfly to Transform Customer Engagement | Sparkfly
https://sparkfly.com
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👻 Boorito is back! 🎃 Our partner Chipotle Mexican Grill is serving up a spooky deal today for Chipotle Rewards members! Come dressed in a costume to any participating location after 3 p.m. for a discounted $6 entrée. Don’t miss out on this Halloween treat! Planning a late night? Select Chipotle locations in college towns will remain open until the stroke of midnight tonight.
Boorito is back 👻 Chipotle Rewards members who come into our restaurants dressed in costume today (Oct. 31) can get a $6 entrée from 3 p.m. until closing time throughout the United States. That price will be $7 CAD in Canada, while a £6/€7 entrée will be offered in locations in the United Kingdom and France. Details: https://lnkd.in/gxcKBwTz
BOORITO IS BACK: CHIPOTLE CELEBRATES HALLOWEEN WITH $6 BURRITOS AND EXTENDED HOURS
newsroom.chipotle.com
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The “build vs. buy” debate has been heating up among restaurant operators. 🛠️💡 At this year’s FSTEC conference, leaders from PAPA JOHN'S PIZZA LIMITED, Kura Sushi USA, Potbelly Sandwich Works, Brooklyn Dumpling Shop, and Dine Brands Global shared their insights on both approaches. ➡️ Should restaurants invest in custom tech solutions or opt for off-the-shelf platforms? The answer might be a third, more flexible option that’s gaining traction. Explore the top takeaways and discover how blending strategies can give brands speed, control, and expert vendor partnerships. Read more 👇 https://lnkd.in/gMWwi2pk #FSTEC #RestaurantTech #BuildVsBuy #Innovation
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🏈 Fumbled your Fantasy Football matchup? Don’t worry—our partners at Chipotle Mexican Grill are cheering up Fantasy Football losers this fall with a chance to score some free Smoked Brisket! 🌯 Chipotle Rewards members can turn their loss into a win by tweeting a screenshot of their defeated lineup on X with #SmokedLineup and #Sweepstakes by Tuesday, October 8. 100 lucky losers will score free Smoked Brisket for the rest of the regular season! 🙌 Check out all the details on QSR 👉 https://lnkd.in/eYHYaxst #CustomerEngagement #RewardsProgram #Gameification
Chipotle to Cheer Up Fantasy Football Losers with Free Smoked Brisket
https://www.qsrmagazine.com
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🤝 We are thrilled to partner with PIADA ITALIAN STREET FOOD to help them upgrade their guest loyalty program with a more personalized, flexible experience. Unlike the previous system that offered a rigid $5 reward, Piada’s revamped program gives guests the freedom to choose from a variety of offers, including complimentary entrees or drinks. Plus, they can unlock prizes and engage in exclusive challenges to earn badges. 💬 “Relaunching our loyalty program in partnership with Sparkfly empowers us to develop custom features and adjust structures to meet our specific business needs and guest preferences, ensuring a personalized experience across all touchpoints. Sparkfly has a roster of impressive restaurant brands and offers robust support, and we felt they were the right choice to power our new loyalty program.” – Jason Profitt, Piada’s VP of Technology Read Fast Casual's coverage: https://lnkd.in/giYrh5bJ
Twin Dad | Foodie | MarTech Evangelist | Digital Transformation Strategist | Customer & Partner Relationship Builder
Exciting News!! PIADA ITALIAN STREET FOOD has partnered with Sparkfly to enable personalized engagement and Loyalty for all Piada Fans! "Relaunching our loyalty program in partnership with Sparkfly empowers us to develop custom features and adjust structures to meet our specific business needs and guest preferences, ultimately ensuring a personalized experience across all touchpoints," said Jason Profitt, Vice President of Technology for Piada. "Sparkfly has a roster of impressive restaurant brands and offers robust support, and we felt they were the right choice to power our new loyalty program. Their approach allows us to maintain control over our guest engagement strategies and operational flow, enabling our internal team to focus on creating an exceptional guest experience through our digital engagement platform, Piada One." Thank You to Jason and everyone at Team Piada for trusting Sparkfly with your digital transformation and guest engagement strategies! We are thrilled to support such an innovative company!! PS... Shoutout to our partners at Olo and Attentive who helped us bring Piada's vision to life!
Piada upgrades loyalty platform
fastcasual.com
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We’re looking forward to FSTEC next week! Stop by Sparkfly’s booth – #630 – and learn how your restaurant can benefit from the same tech used by Chipotle Mexican Grill, First Watch Restaurants, Texas Roadhouse, and so many more! FSTEC 📅 September 16-18 📍 Grapevine, Texas 🔗 Learn more and register here: https://www.fstec.com/ #Sparkfly #RestaurantTech #Innovation #CustomerEngagement
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Sparkfly reposted this
QSR Evolution has been amazing! We’ve discussed so many important topics, but exploring best practices in community engagement to boost loyalty was so insightful! Providing businesses the tools to create meaningful, personalized connections with their customers, driving loyalty and enhancing the customer experience at every touchpoint is key! Sparkfly enables brands to seamlessly integrate offers, promotions, and loyalty programs across both online and offline channels, creating a unified and powerful approach to customer engagement, especially at the local level.