SightX

Fantastic #marketresearch insights and it’s only 10am here in Orlando at #TMRE24. A few takeaways from Kirti Singh of P&G on Customer Centricity, and how #genai will augment the great work of A&I professionals. #AI + H.I.

Welcome back to Sightlines, your monthly guide to the most intriguing headlines and key insights into the forces driving consumer behavior. In this edition, we dive deeper into the trends and stories shaping the future of consumer research, from: the trends impacting #brand strategy, how the U.S. #election may impact consumer spending, and the sheer volume of incredible #innovation coming out of 2024.

Take two 🎬: Next week SightX will be in Orlando for TMRE 2024 Insights Ignited, and we couldn't be more excited! Be sure to follow along as we share takeaways from sessions and keynotes, headlined by world-leading #marketresearch experts, forward-thinkers, and disruptors including our very own Naira Musallam, PhD. Stay tuned for a recap of her session on "How Generative AI is Helping Transform Insights Teams into Strategic Powerhouses." 🔥 #TMRE24

Help us celebrate the first anniversary of the #marketresearch industry's first generative AI consultant! 🎈 🎂

If you're struggling to figure out which feature set is most important to your consumers, look no further. Conjoint Analysis is a #marketresearch technique that measures the value put on certain product or service characteristics, helping you optimize your offering and improve your pricing. We make it easy to tap into this sophisticated analysis. Read on to understand how. Thanks, Insight Platforms

In the past, companies thrived on product quality and price. But as we've moved into an experience-driven economy, customer experience has emerged as the most critical brand differentiator. Read on for a summary of the top customer experience (#CX) and analytics tools going into 2025.

Welcome to Sightlines, a monthly roundup of the most compelling headlines on the forces shaping consumer behavior, and must-read stories in consumer research.

It’s that eerie time of year when spooky tales come to life, and lurking in the shadows are the nightmares of every #researcher: unreliable data, misleading insights, and the frightful mistakes that haunt even the most seasoned professionals. Like any good horror story, consumer #research has its own share of terrifying pitfalls. If left unchecked, these errors can lead brands down the wrong path with skewed insights and wasted resources! But fear not, we know how to avoid them! Read on 👻

When you have a leader as intellectually curious as Naira Musallam, PhD, sharing her experience, insights, and knowledge becomes imperative. Check out this foundational article on generative AI for valuable insights that you'll no doubt continue to reference. #Leadership #AI #KnowledgeSharing

Looking to *better* understand generative AI? Look no further for a great 101. You'll want to share and bookmark it, too.