Welcome back to Sightlines, your monthly guide to the most intriguing headlines and key insights into the forces driving consumer behavior. In this edition, we dive deeper into the trends and stories shaping the future of consumer research, from: the trends impacting #brand strategy, how the U.S. #election may impact consumer spending, and the sheer volume of incredible #innovation coming out of 2024.
SightX
Market Research
New York, New York 4,183 followers
Elegantly advanced and masterfully simple consumer research platform to fuel your growth.
About us
SightX is an effortless all-in-one consumer research platform with automated analysis that also maintains full flexibility, giving researchers and marketers the control they need in set up, analysis, visualization, and insights. We’ve proven the coexistence of contrasting strengths by offering a first-of-its-kind consumer research solution that is both elegantly advanced and masterfully simple. Both researchers and marketers are able to conduct iterative research utilizing our in-depth automated solutions, ensuring you know more about your consumers than they do, ultimately positioning you ahead of the competition, and fueling your organization’s growth. Offering the industry’s first generative AI consumer research consultant, “Ada”, means that access to professional research is made even easier. Considered an extension of your team, Ada will guide your research process from beginning to end, with a critical and best-in-class success team to ensure the success and growth of your business.
- Website
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https://www.sightx.io
External link for SightX
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Market Research, Consumer Sentiment, Artificial Intelligence, Machine Learning, Consumer Insights, and Go-to-Market
Products
![Click here to view SightX]()
SightX
Market Research Software
We are on a mission to automate curiosity. SightX is an end-to-end consumer insights platform for all of your market research needs. Built for those who prefer to spend their time digging into the meaning of the results rather than cleaning, formatting, or restructuring data. Our platform allows you to own every step of the research process, from project design to analysis and reporting, all in one. Platform Capabilities Include: * Concept Testing * MaxDiff Analysis * Conjoint Analysis * Custom Surveys * Natural Language Processing * Segmentation Research * Brand Health Tracking * Heatmapping * TURF * Pricing Studies ...and so much more!
Locations
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Primary
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New York, New York 10019, US
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3534 Banks St
New Orleans, Louisiana 70119, US
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Melbourne, Victoria 3000, AU
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Los Angeles, CA, US
Employees at SightX
Updates
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Take two 🎬: Next week SightX will be in Orlando for TMRE 2024 Insights Ignited, and we couldn't be more excited! Be sure to follow along as we share takeaways from sessions and keynotes, headlined by world-leading #marketresearch experts, forward-thinkers, and disruptors including our very own Naira Musallam, PhD. Stay tuned for a recap of her session on "How Generative AI is Helping Transform Insights Teams into Strategic Powerhouses." 🔥 #TMRE24
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Help us celebrate the first anniversary of the #marketresearch industry's first generative AI consultant! 🎈 🎂
Ada by SightX Turns One!
SightX on LinkedIn
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If you're struggling to figure out which feature set is most important to your consumers, look no further. Conjoint Analysis is a #marketresearch technique that measures the value put on certain product or service characteristics, helping you optimize your offering and improve your pricing. We make it easy to tap into this sophisticated analysis. Read on to understand how. Thanks, Insight Platforms
SightX Survey Research Guide: Conjoint Analysis Explained SightX explains Conjoint Analysis: what it is, why it is useful, how it works, and how you can apply it in your own research projects. #marketresearch #innovation #ai #insights #technology #uxresearch https://lnkd.in/eFi5t6sF
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In the past, companies thrived on product quality and price. But as we've moved into an experience-driven economy, customer experience has emerged as the most critical brand differentiator. Read on for a summary of the top customer experience (#CX) and analytics tools going into 2025.
The Best CX and Analytics Tools
SightX on LinkedIn
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Welcome to Sightlines, a monthly roundup of the most compelling headlines on the forces shaping consumer behavior, and must-read stories in consumer research.
October Forces Shaping Consumer Behavior
SightX on LinkedIn
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It’s that eerie time of year when spooky tales come to life, and lurking in the shadows are the nightmares of every #researcher: unreliable data, misleading insights, and the frightful mistakes that haunt even the most seasoned professionals. Like any good horror story, consumer #research has its own share of terrifying pitfalls. If left unchecked, these errors can lead brands down the wrong path with skewed insights and wasted resources! But fear not, we know how to avoid them! Read on 👻
The Top Errors in Consumer Research and How to Combat Them
SightX on LinkedIn
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When you have a leader as intellectually curious as Naira Musallam, PhD, sharing her experience, insights, and knowledge becomes imperative. Check out this foundational article on generative AI for valuable insights that you'll no doubt continue to reference. #Leadership #AI #KnowledgeSharing
Understanding Generative AI
SightX on LinkedIn
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Looking to *better* understand generative AI? Look no further for a great 101. You'll want to share and bookmark it, too.
A positive platform experience is a core value at SightX which is why it comes as no surprise that its ease of use is what our customers like most about SightX (particularly considering the exhaustive nature of advanced methodologies). Ada, the generative AI-powered research assistant, certainly helps bolster these positive reviews. But being new to the space I needed to know more about generative AI – What is it? How does it differ from discriminative AI? Fortunately our own Naira Musallam, PhD recently gave me the education I needed. You’ll want to bookmark it, too: https://lnkd.in/gti6spY5
Understanding Generative AI: Basics, Differences, and Applications | SightX
sightx.io
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One of the most critical questions a researcher or marketer will ask themselves is: "What factors have the most significant impact on purchase behavior?" Is it quality? Product design? Customer experience? Price? The good news is, we can help you find the answer. Key Driver Analysis enables organization to understand the "whys" behind the metrics that matter most. Here, Insight Platforms showcases the SightX approach:
SightX Survey Research Guide: Key Driver Analysis Explained SightX explains Key Driver Analysis: what it is, why it is useful, how it works, and how you can apply it in your own research projects. #marketresearch #innovation #ai #insights #technology #uxresearch https://lnkd.in/e7mvzzZC
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