SEG Measurement

SEG Measurement

Research

Newtown, Pennsylvania 266 followers

Evaluating Product Effectiveness | Creating Better Assessments | ESSA Effectiveness Evidence

About us

Evidence of product effectiveness is a critical part of deciding whether to purchase products and services from educational publishers and educational technology providers. Students deserve to receive an evidence-based education--one in which instructional products and services and other educational practices are proven effective. School buyers demand proof of effectiveness and ESSA requires that sound effectiveness research be conducted before using ESSA funds for purchasing products and services. SEG Measurement has been conducting effectiveness research on behalf of educational publishers and. educational technology providers for nearly two decades. Schools can use this research to make better purchasing decisions. Publishers and technology providers can use effectiveness research to improve marketing and sales. Conducting quality effectiveness research is no longer an option for educational publishers and technology providers. Effectiveness research that meets the standards of the professional research community is a requirement. SEG provides advanced assessment solutions for K-12, Higher Education, Credentialing and Employment. We offer a full range of assessment design, development, psychometric, and implementation services. For the past 40 years, our staff have helped more than 70 client organizations develop more than 150 assessment programs. We have provided assessment services for government, schools, colleges, companies and credentialling bodies in all 50 states, and internationally. Contact SEG today and let us help you with your effectiveness research needs and assessment needs. With more than 40 years of experience working in research and assessment, we can deliver research and assessment services that are of the highest quality and that fit within your budget and time requirements.

Website
http://segmeasurement.com/
Industry
Research
Company size
2-10 employees
Headquarters
Newtown, Pennsylvania
Type
Educational
Founded
1984
Specialties
Efficacy Research, Test Design, Program Evaluation Research, Assessment, Field Testing & Analysis, Psychometrics, Case Studies, Item Development, Data Collection & Analysis, Online Testing Systems Development, Research Planning & Design, Calibration & Validation, quasi experimental study, ESSA Research, Effectiveness Research, Educational Marketing, Educational Sales, and Scientifically Based Research

Locations

Employees at SEG Measurement

Updates

  • View profile for Scott Elliot, graphic

    Building Better Assessments | Evaluating Product Effectiveness | Providing ESSA-Compliant Evidence | President, SEG Measurement

    Here is this week's math story. To help solve a range of problems during WWII, the government assembled an extraordinary group of statisticians known as the Statistical Research Group (SRG). The SRG included Frederick Mosteller, who would later found Harvard’s statistics department, Leonard Jimmie Savage, the pioneer of decision theory and Bayesian statistics, Norbert Wiener, the MIT mathematician who created cybernetics, and Milton Friedman, future Nobelist in economics. The group also included Abraham Wald, who was arguably the smartest person in the room. He was a master of turning a vague idea into solid mathematics. The military came to the SRG with a problem. The military wanted to minimize the number of planes getting shot down by enemy fighters and wanted to figure out how to best armor them. But armor makes the plane heavier, less maneuverable and greater consumers of fuel. Armoring the planes too much is a problem as is armoring the planes too little; they were looking for the optimal level of armor. The military provided the SRG with data indicating the number and location of bullet holes for planes returning from engagements over Europe.  The damage wasn’t uniformly distributed across the aircraft; they observed more bullet holes in the fuselage, with very few in the engines. Prevailing thought was that the most efficient protection could be achieved if the armor was concentrated where the planes were getting hit the most. But they were unsure how much more armor belonged on those parts of the plane and posed the question to Wald. Wald surprised everyone with his response indicating that the armor should not go where the bullet holes are. Rather, the armor should go where the bullet holes aren’t! (on the engines).  Wald simply asked: where are the missing holes? The ones that would have been all over the engine casing, if the damage had been spread equally all over the plane? Wald reasoned that the missing bullet holes were on the missing planes. The reason planes were coming back with fewer hits to the engine is that planes that got hit in the engine weren’t coming back at all. The large number of planes returning to base with a Swiss-cheesed fuselage was pretty strong evidence that hits to the fuselage can be tolerated. This math is hardly the stuff war movies are made of, but it’s how wars are won. This points out the importance of asking, “What assumptions am I making? And are they justified?” In this case, the team was unintentionally making a false assumption, that the planes that came back were a random sample of all the planes. That assumption was dead wrong; there’s no reason at all to expect the planes to have an equal likelihood of survival no matter where they get hit. The principle underlying this bullet hole problem is a phenomenon called survivorship bias.

  • View profile for Scott Elliot, graphic

    Building Better Assessments | Evaluating Product Effectiveness | Providing ESSA-Compliant Evidence | President, SEG Measurement

    Here is an interesting perspective on the release of OpenAI's new AI Model. (called o1) This is the most significant advance in LLM AI models to date. Various AI models were administered an IQ test. The highest IQ score for past models was under 95. The new o1 model came in with an IQ of 120. While this is hardly a complete picture, it is pretty impressive. I have only had a limited chance to play with o1, and so far have found it an improvement--I will have a better idea by the end of the week. It is increasingly clear that this will change education in many ways--some we cannot even envision.

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  • View profile for Scott Elliot, graphic

    Building Better Assessments | Evaluating Product Effectiveness | Providing ESSA-Compliant Evidence | President, SEG Measurement

    I have worked for nearly 50 years in assessment. I have seen some pretty awful multiple choice questions during that time. But nothing compares with what I've seen on LinkedIn. In recognition of this, I offer the following:

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  • View profile for Scott Elliot, graphic

    Building Better Assessments | Evaluating Product Effectiveness | Providing ESSA-Compliant Evidence | President, SEG Measurement

    Interesting Development in AI (Excerpted from AI Insights newsletter) Elon Musk, the visionary behind Tesla and SpaceX, has launched an ambitious new project with his company xAI. They’re building what they call the “Memphis Supercluster” in Memphis, Tennessee, aiming to revolutionize AI training with unprecedented power and scale. The Details: § Memphis Supercluster: xAI’s new project involves a powerful AI training cluster equipped with 100,000 Nvidia H100 GPUs, aiming to set a new standard in AI capabilities. § Strategic Development: The cluster, housed in Memphis, represents a significant investment and is poised to become a major technological hub in the region. § Ambitious Goals: Musk aims for xAI to develop the most potent AI by all standards by December 2024, using this state-of-the-art infrastructure. § Competitive Landscape: The initiative places xAI in direct competition with giants like Google, Microsoft, and OpenAI, especially as these companies also accelerate their AI development efforts. Elon Musk’s involvement in the Memphis Supercluster could significantly influence the future of AI. This venture isn’t just about advancing technology—it’s about setting new standards and exploring new possibilities that could one day impact various sectors from healthcare to transportation. It’s a bold step that might change how we interact with technology, making it a development worth watching. #AI #Edtech #educationalpublishing #educationalresearch #educationalassessment

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