Seer Interactive

📢 Non-retail brands, you might think Q4’s holiday rush doesn’t impact you, but think again. E-comm and retail brands are throwing serious money into ads—and they’re not your only competition. With the 2024 election ramping up, political ads are already flooding the digital space, driving up costs and shrinking your impression share. Here’s what you might see: 1️⃣ Retail’s Holiday Ad Spend: Rising costs and lower engagement as holiday ads flood the market, even if your brand isn’t in retail. Your audience’s attention is split, and the cost to reach them will be higher. 2️⃣ Election Year Impact: With a 31.2% increase in election ad spend compared to 2020, platforms like CTV, YouTube, and display will be saturated. Expect higher CPMs and lower reach as political ads dominate the space. 💡Tip: Consider testing new platforms like LinkedIn or Pinterest (neither allows political ads) for more controlled, targeted campaigns that avoid the noise of election and holiday content. Want more tips for Q4? Nicole Velasco from our Paid Social team is dishing them out here: https://lnkd.in/gDQZT8Z4

🛑 Stop trying to outsmart Google’s algorithm, instead try to understand its intent. We’ve all seen it—Google drops an update, and the scramble to analyze rankings and traffic begins. 💡 The fix? Stop reacting and get proactive. The key to aligning your SEO with what Google values most is to focus on user-centric, high-quality content that solves real problems. As algorithms and AI continue to change how people search, the question is—how prepared are you? If you’re not proactively thinking about content quality, technical health, and user experience at the forefront, the next update could leave you once again scrambling. Want to take a data-driven proactive approach to your SEO? Check out tips from Emily West, for building a resilient SEO Strategy for 2025 https://lnkd.in/gqAeAddb

Generative AI is already changing how we do SEO and content creation. AI is driving efficiency at every stage of the content lifecycle. A few ways to incorporate AI into your workflow: ▪ Content Ideas in Seconds: Use AI tools to generate ideas based on what people are actually searching for. ▪ First Drafts Done Right: AI helps with the heavy lifting on drafts. But it’s still up to us to refine, add value, and make appeal to real people. ▪ Real-Time Optimization: AI tools can enhance how we optimize for search intent and SEO best practices, making sure your content ranks while still resonating with your audience. 👉 Dive deeper into how AI is changing SEO content creation:

Search traffic down? Direct traffic up? It might be time to start tracking AI-driven results from platforms like ChatGPT. Seer’s GenAI Answer Tracking tool helps brands monitor their presence in AI-generated search results. 👉 See how it’s done: https://lnkd.in/gWwun6pd

🚫 Want your AI to stop spitting out generic content? Context is everything. We’ve found that prompts like "Summarize this document" aren’t going to produce anything useful. Instead, try: "Summarize this 10-page report for a B2B audience in _____ industry, in a formal tone, hitting at least 5 key data points." ➡ Specificity is key. Your GPT is waiting for YOU to dial in the details. 👉 We’ve compiled a ton of tips for how to add context to your prompts here:https://lnkd.in/gWndNxNB

❓ Did you know Bing AI can surface your content in ways Google currently doesn’t? Bing’s AI-powered search uses schema markup and structured data, making it easier for your company to surface in search results that your competitors aren’t even targeting. Opening up massive opportunities for brands. Optimizing for Bing AI can help position your brand as a credible source of rich, contextual info in your industry. If you’re not already tapping into this, you might be missing out on a prime opportunity to engage your audience and drive conversions. Once considered the forgotten younger sibling in the search engine family, Bing has now become a platform worth optimizing for. 👉 Want to learn more about Bing optimization? Check out all of the Bing insights from Sharon Lunny, one of Seer’s SEO experts: https://lnkd.in/gbxCG5dr

❓ Is your team pushing AI’s potential across SEO, Paid Search, and Analytics? At Seer, we’re shaking things up—integrating AI into every part of our marketing strategies. From pushing SEO performance to automating creative tasks, we’re seeing real results with next-gen AI tools. 💡 Want to know how we’re doing it? Check out our latest blog for the inside scoop: https://lnkd.in/gPBTSGGS

What’s the secret to balancing SEO in a world of LLMs? Find out at MAICON when Seer founder, Wil Reynolds, takes the stage September 12th. He’ll be breaking down the approaches that Seer is using to understand the impact of AI on search, and how you can use these insights to ensure your content resonates with both search engines and humans. Will we be seeing you at MAICON 2024? #MAICON2024 Marketing AI Institute

Google’s MUM (Multitask Unified Model) is pushing our teams to rethink everything we know about SEO by focusing on context, multimodal content, and search beyond Google. This isn’t just another update—it’s a fundamental change in how we approach SEO altogether. 👉 Dive deeper with insights from our SEO Manager, Sonny Vasquez. Read the full blog: https://lnkd.in/gNR2R7Bc

Want to run Google Ads efficiently and still crush the competition? Performance Max (PMAX) can handle the heavy lifting—streamlining and optimizing your ads across all Google channels, from Search to YouTube. Whether you’re in e-commerce, lead gen, healthcare, or running a local business, PMAX offers powerful versatility. 🔑 Key Tips - Use diverse creative assets for maximum impact. - Leverage Google Ads scripts for efficiency. - Optimize your product feed to shine! - Avoid common pitfalls and make the most of your ad spend. Level up your paid ads with our PMAX guide: https://lnkd.in/gW4Y9SXB #DigitalMarketing #GoogleAds #PerformanceMax Brittani Hunsaker Josh Meyers Heather Smith Rene Radloff Michelle Cangialosi