Screen Pilot

Located in Chicago’s bustling South Loop neighborhood, Hyatt Regency McCormick Place is near some of the city's hottest sports and entertainment venues, including Soldier Field, Wintrust Arena and Guaranteed Rate Field. Screen Pilot works with Hyatt to maximize its digital marketing program and increase direct bookings. Message us here on #LinkedIn to discuss how we can help your properties in the new year or visit https://screenpilot.com to learn more. #hotelmarketing #travelindustry #hospitalitymarketing #hospitalitybusiness #travelandtourism #digitalmarketing #DigitalBrandExperience

The influence of social media on #travel planning and #hotel booking has only intensified in recent years, fundamentally altering the traveler’s journey. This shift has reshaped the booking funnel, making it more dynamic, interactive and influenced by peer experiences than ever before. Screen Pilot has partnered with hospitality knowledge platform Revfine.com to analyze how social media is changing the modern traveler's journey, including its role in reshaping the booking funnel, the rise of social listening and real-time engagement, and the impact social media will have on travel in 2025 and beyond. Click through to learn "How Social Media is Reshaping the Modern Traveler’s Journey." #travelindustry #socialmedia #travelplanning #hotelbooking #tourism #hospitalitymarketing #travelmarketing #hotelmarketing #travelandtourism #digitalmarketing #DigitalBrandExperience

Every stay has a story, and the Dream Midtown Hotel in the heart of #Manhattan offers all manner of inspiration. Iconic nearby landmarks include Times Square, Central Park, Broadway, Rockefeller Center and Fifth Avenue. Screen Pilot has a long history of working with #hospitality and #travel brands throughout #NewYork to maximize their #marketing program in every phase of the digital journey. Message us here on #LinkedIn or visit https://screenpilot.com to learn more. #hotelmarketing #travelindustry #hospitalitymarketing #hospitalitybusiness #travelandtourism #digitalmarketing #DigitalBrandExperience #NYC

Organic social media has changed in recent years ... significantly. In our latest podcast episode, we discuss the evolution of organic social media, and specifically how its changed in the #hospitality sector. Topics include the important role of photography, the significance of community management, how to craft a #brand voice, how to leverage analytics for success, and what the future of #influencer marketing will look like. Listen to "UNPACKING with Screen Pilot" on #Spotify: https://lnkd.in/eyYDsG8n #OrganicSocial #SocialMediaTrends #HotelMarketing #HospitalityIndustry #SocialMediaStrategy #DigitalMarketingTips #HospitalityMarketing #MarketingTrends #MarketingPodcast #Instagram #MetaMarketing #OrganicSocialMedia

Fixating on individual channel return on ad spend (ROAS), while seemingly logical, creates a significant disconnect in the hospitality industry's approach to customer acquisition and retention. Being overly focused on #ROAS can hamper growth and pull #hotel teams away from opportunities for deeper customer engagement. Screen Pilot has partnered with hospitality knowledge platform Revfine.com to explore the risks of being singularly focused on individual channel ROAS, and outline a healthier, more holistic way to evaluate #marketing success. Read "The Myopic Pursuit of Channel ROAS: How to Avoid a Common Hotel Industry Pitfall."

The boutique Hotel Avante, in the heart of Mountain View, is just a short ride to Google, Meta and Apple headquarters. We’re proud to work with the team from this Silicon Valley JdV by Hyatt property. Screen Pilot helps #hospitality and #travel brands optimize their digital marketing program and increase direct bookings. To learn how, message us here on LinkedIn or visit https://screenpilot.com. #hotelmarketing #travelindustry #hospitalitymarketing #hospitalitybusiness #travelandtourism #digitalmarketing #DigitalBrandExperience #JDVbyHyatt #SiliconValley

The newly opened Thompson Houston boasts a luxe spa, panoramic city views and one of the Houston's largest rooftop pool decks. We’re thrilled to have been selected as the digital marketing partner for this chic, new property. Screen Pilot helps #hospitality and #travel brands optimize their digital marketing and increase direct bookings. To learn how, message us here on #LinkedIn or visit https://screenpilot.com. #hotelmarketing #travelindustry #hospitalitymarketing #hospitalitybusiness #travelandtourism #digitalmarketing #DigitalBrandExperience