Rootstrap

🌟 Yesterday, at the Inc. 5000 Conference & Gala, David Jarrett, CEO of Rootstrap, took the main stage in front of hundreds of leaders from the top companies in the country. He shared key insights on innovation and sales growth in the tech space and our journey as a 6-year honoree of the Inc. 5000 list! Special thanks to Mike Hofman, Editor-in-chief of Inc. Magazine, Allison Davis, Founder of Sales Done Differently, and Adam Alfano, Executive vice president of Salesforce, for being part of the conversation! #Inc5000 #Rootstrap

How We Do 0 to 1 🔢 Rootstrap has refined its 0 to 1 process over 13 years and 700 product launches, and our clients are grateful for our veteran expertise:   "Rootstrap has been a fantastic partner from the very beginning of our project. From discovery, design to implementation, the Rootstrap team provided guidance and expertise to accelerate our time to market. Not only did the Rootstrap team excel in implementation, but they also provided strategic direction that drove the brand and product design. I would absolutely recommend Rootstrap to those seeking a talented design and development agency." - Zack Babin, Head of Product at WalletJoy 

0 to 1 + 1 to n 🚀 Creating something out of nothing ('0 to 1') is difficult. Doing it cost effectively in a timely manner with a high degree of confidence in achieving product-market fit at launch is even harder. This is why companies hire Rootstrap to help.   Our long-tenured team (many have worked here for 5, 8, 10+ years) of product managers, designers, and engineers have launched 100s of product together.    But Launch Day is just Day One. Next, the challenge becomes growing demand, retaining users, and scaling architecture ('1 to n'). Accelerating product-led growth with a data-driven approach, triaging customer pain points and operational growing pains, and scaling an expert team flexibly and affordably: it's all a grind. This is also why companies hire Rootstrap to help.   We have scaled from 0 to millions of users numerous times, and are proud of our long-term partnerships with breakout brands such as MasterClass, The Farmer's Dog, and the world's largest youth sports organization for children with intellectual and developmental disabilities.

At Rootstrap, we adapt our solutions to best fit your needs: ✔️ Do you need a reliable team to own product or feature development end-to-end? We can dedicate a fully functional 'pod' to get the job done for you. This includes Core Roles such as Engineers and Designers as well as Flex Roles like Product Managers, QA, and DevOps. ✔️ Or perhaps you need one or more individual contributors to join a internal or hybrid team? We can do that, too. We manage multiple project teams and team configurations simultaneously. Get in touch with our Technical Sales team for a free estimate ⬇️

Rootstrap was recently featured in an Inc. Magazine article, "Why Everyone in Your Company Should Be a Salesperson," by Rebecca Deczynski, Senior Editor. At the 2024 Inc. 5000 Conference in Palm Desert, California, three of the country’s top salespeople—Adam Alfano, executive vice president of Salesforce, Allison Davis, founder of the consulting and training firm Sales Done Differently, and David Jarrett, CEO of Rootstrap (a six-time Inc. 5000 honoree)—gathered onstage to share their best advice for sellers. The article explores why every team member, regardless of role, should embrace a sales mindset to strengthen customer relationships and drive growth. Read the full article ⬇️

Rootstrap is a proud partner of brightwheel, the leading platform for early education, combining SaaS, payments, and a consumer-like daily experience. Brightwheel wanted to scale its engineering operations and needed experienced engineers with Ruby BE, React FE, and Python skills to incorporate into its tech stack capabilities. They partnered with us to develop new web and mobile functionalities, including a reporting tool and menu planning features. “We’re happy with the quality of the service Rootstrap provides. Contractor resources are high quality and have good technology and communication skills. Rootstrap management has been a pleasure to work with, and they are fast and thorough in their follow-up.” Julie DeLoyd, President View our Case Studies ⬇️

Agents: The Next Era of B2B Software Agents and the broader Service-as-Software trend are set to become the next evolution of B2B software and professional services. High-growth companies today  already focus on data-centric solutions and operational efficiency. Agents embody this drive and take it to the next level.  At Rootstrap, we ware building Agents in-house and for our clients today with our expertise in AI, data, and custom software development. You can create a competitive, compounding advantage in the market for your business when you start investing in Agents today. Your expected short-term and long-term gains include: 📈 Modernized Data: Streamline and automate your data pipelines, and make your data more accessible through visualizations and natural language (i.e. a ‘digital brain’ for your company.) ♾️ Supercharged Productivity: Automate routine work to boost productivity and reduce inefficiencies in the workforce. 💡Accelerated Innovation: Create more business value more quickly and affordably across practically any organizational dimension such as R&D, Go-To-Market, Growth, and Operations.

How We Work: Pods & Staff Augmentation Rootstrap is easy to work with because we adapt our solution to best-fit your needs. If you need a reliable team to own product or feature development end-to-end, we can dedicate a fully functional 'pod' to get the job done for you. This includes Core Roles such as Engineers and Designers as well as Flex Roles like Product Managers, QA, and DevOps.If you need one or more individual contributors to join a internal or hybrid team, we can do that, too. We can also manage multiple project teams and team configurations simultaneously, too. We work on a weekly retainer model based on size, roles, and seniority of team, and bill in arrears only for work that's been reviewed and approved.

Three ways Agents are different from traditional Apps: 1. Human-In-The-Loop UI Apps are designed to help people create, read, update, and delete (CRUD) various pieces of data in various formats, over and over and over again. Agents are designed to automate repetitive, structured work like this, cutting down many manual steps in a Human Workflow, and therefore increase throughout and/or decrease headcount requirements. However, there is still the need for Humans to not only “approve” AI-curated or AI-generated work in production but also improve it continuously by providing the Agent with clear and accurate quantitative and qualitative feedback. Therefore, the Agent UI is going to surface AI recommended actions for users to evaluate, edit, reject, or approve. This feedback will be used to improve future recommendations, so Human productivity gains grow in a compounding fashion over time through the regular use of Agents. Users will still be able to CRUD like they’re used to at all times, but the UI will be more collaborative as they share the space with the Agent, and need a one or multiple ways to interact with the Agent via multimodal LLMs. (See: Replit Agent for a good present-day reference.) Agents can respond to natural language, text, audio, visuals, and code in large quantities and without over-burdensome data cleanliness in ways that a traditional App plainly cannot do. Users can express what they want however they want: 1) an audio note coupled with a website URL reference, 2) a video message and Google Drive folder, 3) a long-form document and a set of third-party APIs, or 4) all the above. The Agent processes the inputs; reasons for any Recommended Actions; surfaces these for Feedback & Approval; if Approved, programmatically uses any necessary UIs, APIs, codebases, and databases autonomously in order to execute the Actions; and then synthesizes the Outcomes into a best-fit final response. For this reason, Agents are more dynamic, expressive, and forgiving than traditional Apps. Business Impact: This shift demands that product and tech leaders embrace new thinking. This product design space has hardly been explored yet, and of course some artifacts from today's paradigm will evolve and live on in the next, but whatever comes next will surely look, respond, and interact unlike any traditional App we've seen before. See the comments below ⬇️ for 2. & 3.

🧠 What's Your AI Strategy? We will map your most critical data and workflows to identify AI-driven opportunities for faster, higher quality outcomes across your business. We will scope and prioritize these opportunities based on estimated ROI, and prepare the right expert pods to get the work done fast. We provide this detailed audit for free to qualifying companies.