Revenue Marketing Alliance

RMAnow: Top 5 priorities for MarOps teams In this session, John will explore the top priorities for MarOps teams and the metrics that drive their success. Join us and gain insights into how to scale operations, optimize team functions, and ensure effective use of technology and resources. Key takeaways include: 👉 Scaling operations teams: Strategies for meeting evolving business needs while managing growth. 👉 Separation of duties: The importance of delineating roles between demand generation and operations to enhance efficiency. 👉 Investing in people: Balancing technology investments with the recruitment and development of skilled personnel. 👉 Key functions to consider: Essential roles in automation, database management, technology, analytics, project management, web operations, and finance. 👉 Avoiding MarTech pitfalls: How to scrutinize technology investments and avoid common traps like tech bloat and integration challenges.

RMAnow: Starting your search generative experience journey This session outlines the practical steps to adapt your marketing strategy to Google’s Search Generative Experience (SGE). Learn how to set clear expectations, gain leadership and SME buy-in, and operationalize SGE in your marketing workflows. Attendees will explore practical approaches to aligning content planning, ensuring organizational support, and leveraging human expertise to enhance credibility. Key Takeaways: 👉 Understand the fundamentals of SGE and impact on marketing. 👉 Align SGE objectives with your overall marketing strategy. 👉 Set expectations and secure buy-in from leadership to create internal champions. 👉 Establish processes and resources to successfully integrate critical elements of SGE. 👉 Measure progress, refine strategies, and continuously optimize for evolving search dynamics.

Wrapping up 2024 with our final edition of Revenue Marketing Insights for the year! ✨ What’s inside: - Insights from LinkedIn’s 2024 B2B marketing benchmark report - Winning at social, losing at life - Building customer loyalty through AI-powered retention marketing - What you may have missed 👀 Click through to read more! We’d love to know: What’s one area of your revenue strategy you’re prioritizing for next year? Drop a comment or tag a peer to join the conversation! 👇 #revenue #marketing #innovation #experts Lauren Wallett Lade Falobi

✨ Weekly Revenue Marketing Wisdom ✨ This week, Balkar Singh Rao 🤔 , Marketing Manager at HERE Technologies, highlights the evolving expectations in marketing roles and the importance of aligning with revenue metrics to drive corporate strategy. Join the Revenue Marketing Alliance Slack community for more expert advice👇 https://lnkd.in/dpWbUhjY #revenuemarketingalliance #revenuemarketing #marketingstrategy

🚨 One Week to Go 🚨 Mark your calendars — our next RMAnow LinkedIn Live is happening in just ONE WEEK. 📆 December 17 ⏰ 4pm GMT 📍 Live online "Starting your Search Generative Experience Journey" will be packed with actionable insights to elevate your marketing strategy in the age of Google’s Search Generative Experience (SGE). This session will guide you through the essential steps to: ✅ Adapt your marketing strategy to SGE’s unique demands. ✅ Gain leadership buy-in and create internal champions. ✅ Align content planning with SGE objectives. ✅ Build the workflows and processes to operationalize SGE successfully. ✅ Continuously optimize your approach to stay ahead of evolving search trends. 💡 Get ready to align your strategy, measure progress, and drive results in this new search era. 👉 RSVP now and secure your spot: https://lnkd.in/dgcztdcU #LinkedInLive #SearchGenerativeExperience #MarketingStrategy #RMAnow

We’ve been keeping a secret.. The Revenue Marketing Alliance ambassador program is officially open to public applications 🎉 ✏️ Do you want to contribute to our community content? 🫂 Do you want to help run meetups in your area? 💡 Do you want to become an ambassador for the Revenue Marketing Alliance? 💜 Then you’re a perfect match 💜 Apply today using the following the link: https://lnkd.in/er4NBTGQ If you’re chosen, your Community Manager will get in touch with you 🥳 Did we also mention that you get perks at each stage…we want it to be as beneficial for you as it is for us. Make sure you apply before January 13, there’s a limited number of spots in each route. We can’t wait to have you on board, to make our community an even more valuable place to be. 

As marketers, you'll know that attention is currency. But... Any social media strategy can drift into irrelevance. That's why checking on your campaign performance regularly is so important. Essentially, you'll need to conduct a social media audit to validate your findings or track your performance. Here are a few ways to do that. And if you want more tips, check out our latest article: https://bit.ly/48ZHLTy

Hey revenue marketers 👋 Let’s keep it simple. The 15% off Black Friday sale on certifications and membership plans? It’s been good, but it’s ending tonight. No gimmicks, no “extended for one more day” nonsense. Just a heads-up before it’s gone. Remember to use code CYBER2024 at the checkout to secure your savings. Link’s here if you’re in: https://lnkd.in/e4K2rbTG #revenuemarketing #marketing #b2b

✨ Weekly Revenue Marketing Wisdom from the Experts ✨ This week, we hear from Ilana Tchenko, Marketing Communications Manager at TAG Video Systems, who reminds us that context is king in the content kingdom. Join our Revenue Marketing Alliance Slack community for more expert advice👇 https://lnkd.in/dpWbUhjY #revenuemarketingalliance #revenuemarketing

Yeah, a new vacuum, air fryer, or pair of headphones is nice, but what about something that actually pays off? With Pro+ Membership, you’re not just buying a product - you’re investing in your career. Here’s what’s inside: 🎓 3+ certifications to master revenue marketing essentials. 📚 50+ templates and frameworks to make your work easier. 🎟️ Summit access to connect and learn in-person. 💡 1:1 mentorship from seasoned pros to guide your next big move. 🎥 On-demand training whenever you need it. Use code CYBER2024 to save 15% today - but act fast, this offer ends December 2 (Yes, tomorrow!!). 👉 https://lnkd.in/eRtwU_Wb Why settle for a gadget when you can invest in your future? #revenuemarketing #b2b #marketing #blackfriday