Retail Ready CPG

Why join Retail Ready CPG Academy? 💡 The #1 resource you need to build a strong foundation in Canada’s CPG industry is you. But to succeed, you need the right knowledge, skills, and tools—and that’s where we come in. With over 15 years of experience in this industry, we’re ready to share everything we’ve learned to help you thrive, from navigating retail partnerships to mastering go-to-market strategies. https://lnkd.in/gqfS-zCD Retail Ready CPG isn’t just about learning. We’re building a community dedicated to growth, collaboration, and sharing knowledge to shape the future of CPG in Canada. Let’s grow together. 🚀🌱 #CPGCommunity #RetailReady #FutureOfCPG #CanadianCPG

Why Join Retail Ready CPG? 1️⃣Exclusive Access to Industry Insights: Gain firsthand knowledge from CPG experts, successful brand founders, and industry leaders to accelerate your growth and success. 2️⃣Valuable Networking Opportunities: Connect with a diverse group of CPG professionals, retailers, service providers, and other entrepreneurs to build meaningful relationships that can open doors to new opportunities. 3️⃣Ongoing Support and Resources: Whether you’re launching a brand or advancing your career, the community offers continuous support with shared experiences, problem-solving, and exclusive resources. 4️⃣Access to Educational Events and Webinars: Participate in member-only events, webinars, and live Q&A sessions where you can gain deeper insights and actionable strategies for your CPG journey. 5️⃣Collaboration and Growth: Be part of a collaborative environment where you can share ideas, ask questions, and get feedback from people who understand the unique challenges of the CPG industry. https://lnkd.in/gSAAej9h

DSD (Direct Store Delivery) refers to a distribution method where a brand or its distributor delivers products directly to individual retail stores, bypassing central warehouses or distribution centers. In this model, the supplier is responsible for delivering, restocking, and sometimes merchandising the products at the store level.

⭐️5 Tips for Getting Your Product Listed in Canadian Grocery Stores 1️⃣ Do Your Research: Understand the retailer’s priorities, category trends, and consumer demands. Tailor your product to meet their specific needs, and know where your product fits in the store. 2️⃣Prepare a Strong Pitch: Highlight your product's unique selling points (USPs), market demand, and competitive advantage. Clearly demonstrate why your product is a must-have for their shelves, with compelling data and consumer insights. 3️⃣Have Retail-Ready Packaging: Ensure your packaging is compliant with Canadian regulations (e.g., bilingual labelling) and stands out on the shelf. It should reflect your brand’s values while appealing to the retailer’s target consumer. 4️⃣ Show Proven Demand: Retailers want to see that your product has traction. Share any sales data, online success, or regional wins. If you’re new, offer a robust promotional plan to show how you’ll drive trial and consumer demand. 5️⃣ Be Ready to Support with Promotions: Retailers look for brands that are ready to support their products with marketing efforts like in-store promotions, sampling, or discounts to increase trial and sales velocity. Want to learn more? Join the Retail Ready CPG Community https://lnkd.in/gSAAej9h

Let's get EXCITED 🎉 The full Retail Ready CPG Academy is launching on January 1, 2025. What does this mean? Sign up for early enrollment and find out 😁 https://lnkd.in/gSAAej9h

Should you offer an everyday low price on your products or run a high-low promotion strategy—or both? In the world of CPG, pricing strategy is critical to your brand’s success, especially when you're navigating the competitive Canadian grocery market. Let's break it down: 1️⃣ Everyday Low Pricing (EDLP) is all about consistency—offering your product at a stable, competitive price year-round. This can build trust with customers who expect value every time they shop. It’s a great fit for products with consistent demand and for brands looking to avoid the peaks and valleys of promotional cycles. It can also help when working with a premium-priced product to be more competitive in the category. 2️⃣ High-Low Promotions give brands the flexibility to offer deep discounts for a short period, creating a sense of urgency and excitement. These promotions drive trial and spike sales, but can sometimes confuse consumers if used too often. 3️⃣ The Hybrid Approach (EDLP + High-Low) is about balance. Brands can maintain a steady EDLP on core items while offering occasional promotions on new products or seasonal items. This strategy combines the best of both worlds by maintaining price perception while driving excitement and trial when it matters most. Ultimately, the choice depends on your brand, category, and target market. Each pricing strategy offers unique advantages, but the key is consistency and understanding your consumer’s expectations. What pricing strategy works best for your brand? Let’s discuss in the comments! #CPG #PricingStrategy #RetailSuccess #BrandBuilding #EDLP #Promotions

What is an MCB and why is it important? learn all about MCB's, TPR's, and Trade Spend in the Retail Ready CPG Academy 🚀 https://lnkd.in/gSAAej9h

Launching at Whole Foods Market Canada soon? Here are 3 tips you should consider during your initial launch. ⭐️ Highlight Your Unique Selling Point: Clearly communicate what makes your product stand out, whether it’s innovative ingredients, health benefits, or a unique backstory—Whole Foods values differentiation. ⭐️ Build Strong Relationships with Buyers: Develop personal connections with Whole Foods category buyers and store managers and tell your story. ⭐️ Maximize In-Store Visibility: Use eye-catching displays, and ensure your packaging stands out on the shelf to attract Whole Foods shoppers.

The Retail Ready CPG team is thrilled to share our first update! Pre-sales have officially opened for the very first academy designed specifically to help founders and career starters thrive in the Canadian natural CPG industry. Whether you’re launching a brand or starting a career, this program provides the essential tools, knowledge, and support you need to succeed. Stay tuned for more exciting updates as we continue to build this vibrant community of CPG leaders! ⠀ 👉 Learn how our program can help you achieve your goals: www.retailreadycpg.com ⠀ #cpgdreams #retailready #cpggoals #canadianbusiness #productdevelopment #brandgrowth #canadianretail #polltime #brandbuilding #retailstrategy #entrepreneurmindset #cpgsuccess #canadianmarket #cpgprogram #entrepreneurgoals #businessgrowth #retailinsights #cpgcommunity #marketstrategy