Relevance Advisors

Google Optimize was sunset in September 2023, leaving website owners in need of a new tool for their CRO efforts. 🌅 In our latest blog post, we explain how one such tool – Visually – is making it easier than ever to implement CRO strategies and see results fast. 💯

Brand guidelines are part of a new customization feature that is being rolled out to Performance Max campaigns. 🆕 Now, you can use your brand's fonts and colors to have greater control over how your brand is represented. 👩🎨 Learn more about how brand guidelines work in our latest blog post. 💫

Did you know that internal linking is an important part of a healthy SEO strategy? 😮 That's because internal links make it much easier for users to navigate your site. 🗺 And, they provide users and search engines with additional context. 🔍 Learn more by checking out our latest blog post. 💫

AI has made it easier than ever to generate site content. 🖊 With one query and a click, users can create blog posts, product descriptions, captions, and more. 📄 So, how is this impacting Search Engine Optimization? ⚙️ Is AI-generated content just as valuable to Google’s algorithms as human-generated content? And how might AI Overviews impact CTRs? 🤔 Let’s talk about it.

As AI-powered tools continue to rise in popularity, tech giants like Google are racing to invest in and implement AI wherever they can. 🤖 A few months ago, Google introduced Gemini, a generative AI model that can answer users' questions on Search or directly. ✨ Now, it is using this same model to revamp Google Shopping with a number of new AI-powered features. 🛍️ Learn what’s new and improved in our latest blog post.

Ads Data Hub is a “secure environment for analyzing ad performance”. 🔒 Learn how it works, and why it might be useful to your business. 💪 https://lnkd.in/gXEZbFuG

Maybe you’re looking to start running display ads with Google Ads, but not sure where to begin. 🤷♀️ Perhaps you’re interested in learning about ways to improve the performance of the display ads you’re already running. 💪 Or, maybe you just want a refresher on some of Google Ads’s display-related features. 🤔 Do any of these sound like you? Then you should consider getting a Google Ads Display certification! 🏅 In our latest blog post, we’re walking you through the process from start to finish.

A content strategy is a plan for creating, implementing, and optimizing the content of a website in order to meet business goals. 💯 Interested in developing your own content strategy? Creating a framework is one of the first steps you need to take. Learn more by checking out our latest blog post. 😊

We end our WordPress plugins series with Slim SEO, which markets itself as a “beginner-friendly” alternative to other, similar plugins. ⚡ Let’s talk about what this plugin does, how it works, and why you might need it for your own website.

This week in our WordPress SEO plugins series, we’re talking about Rank Math. 📈 Some of the plugin’s key features include a comprehensive SEO dashboard, keyword research, and content AI. 🤖 Learn more in our latest blog post.