ReGen Brands

Sometimes, a name makes all the difference. 🥑  When west~bourne launched their avocado oil, they had two distinct SKUs: a cooking oil and a finishing oil. The former was initially called “refined,” but consumers weren’t feeling that. The solution? Rebranding it as "100% Pure" to better communicate its quality and culinary purpose. Sales soared, and the product became a hit with home chefs. 🚀  A simple shift, a big impact. ReGen Brands Podcast #87 - Camilla Ruth Marcus @ west~bourne Hosts: Kyle Krull & Anthony Corsaro (AC) #regenerativeagriculture #regenerativefarming #regenerativefoodsystems #cpg #regenbrands #food #beverage #podcast #sustainability #innovation #entrepreneurship #startups #business

Launching with 15 products? Bold move. 😯 While most brands start small, west~bourne did the opposite. They debuted with 15 products—snacks, cooking oils, baking mixes, and more. Why? Camilla knew their culinary expertise and chef-curated approach gave them an edge in product development. 🌟  “I think our secret sauce is product development. A lot of that is because I'm a food person, so we can do it in-house.” From avocado oils to preserves made with surplus strawberries, west~bourne’s launch reflected their mission: to innovate sustainably and delightfully. 🍓🌱 ReGen Brands Podcast #87 - Camilla Ruth Marcus @ west~bourne Hosts: Kyle Krull & Anthony Corsaro (AC) #regenerativeagriculture #regenerativefarming #regenerativefoodsystems #cpg #regenbrands #food #beverage #podcast #sustainability #innovation #entrepreneurship #startups #business 

It started with four walls — then grew beyond that. Did you know west~bourne began as a zero-waste restaurant in SoHo, NYC? 🏙️ Camilla built a space where diners could experience sustainability firsthand. But she didn’t stop there. 🔑  The restaurant became a launchpad for CPG innovation, testing snacks, pantry staples, and even plateware. 💡  A partnership with Glossier, Inc. helped west~bourne create its first co-branded product — a blueberry compote. This early experimentation set the stage for west~bourne’s chef-driven, regenerative product portfolio. It’s proof that restaurants aren’t just dining destinations—they’re incubators for cultural change. ReGen Brands Podcast #87 - Camilla Ruth Marcus @ west~bourne Hosts: Kyle Krull & Anthony Corsaro (AC) #regenerativeagriculture #regenerativefarming #regenerativefoodsystems #cpg #regenbrands #food #beverage #podcast #sustainability #innovation #entrepreneurship #startups #business 

👩🍳  Chefs are cultural trendsetters — and key to the regenerative movement. In this episode, Camilla explains how chefs and restaurants shape cultural narratives around food. Their influence goes far beyond what’s on the menu. 🔥  “We just want to make regenerative cool.” ReGen Brands Podcast #87 - Camilla Ruth Marcus @ west~bourne Hosts: Kyle Krull & Anthony Corsaro (AC) #regenerativeagriculture #regenerativefarming #regenerativefoodsystems #cpg #regenbrands #food #beverage #podcast #sustainability #innovation #entrepreneurship #startups #business

Chef Curation & Cultural Persuasion ✨  The story behind west~bourne  ✨ A chef-curated brand that started as a zero-waste restaurant and evolved into a producer of regenerative snacks and staples looking to influence culture through food. Highlights from our latest blog recap: 🔪  Chef Camilla 🍴  Regenerative Exposure Through a Restaurant Experience 🚀  Creating A Portfolio Brand 🔥  Making Regenerative Cool Through Culture & Food All the key insights you need to stay in the know in less than 5 minutes. ReGen Brands Recap #87: https://bit.ly/3B5EJAL 👏  Produced by Katey Finnegan (author) #regenerativeagriculture #regenerativefarming #regenerativefoodsystems #cpg #regenbrands #food #beverage #podcast #sustainability #innovation #entrepreneurship #startups #business #inspiration

Restaurants are more than just places to eat — they shape popular culture. 👩🍳  And no one knows that better than a successful New York City chef. But Camilla didn’t stop at making waves within the walls of her zero-waste, plant-based restaurant. She saw an opportunity to use west~bourne as a launchpad for cultural change. From her humble beginnings as a self-proclaimed “taste tester” to studying culinary arts, Camilla’s passion for food has always gone beyond the plate. It led her to create a brand that champions regenerative agriculture through chef-curated snacks and pantry staples — all designed to have a positive impact on the planet. 🌎 What began as a restaurant experience has now expanded far beyond those four walls, with west~bourne's products hoping to help shift the way we think about food and sustainability. ReGen Brands Podcast #87 is LIVE now on all platforms! Viewing and listening links in the comments! #regenerativeagriculture #regenerativefarming #regenerativefoodsystems #cpg #regenbrands #food #beverage #podcast #sustainability #innovation #entrepreneurship #startups #business

High-level awareness campaigns are expensive and risky. So what’s the best way for brands to drive ROI with limited resources? Focus on lower-funnel marketing tactics: 🔄 Convert existing customers and regen-curious consumers 🤝 Partner with aligned brands for cross-promotion and share of wallet 📊 Use targeted, middle-funnel efforts to build trust and boost conversions By focusing on consumers who are already interested in regenerative products, brands can achieve higher ROI with more cost-effective strategies 🌿 ReGen Brands Podcast #86 - Ryan Pintado-Vertner @ Smoketown, LLC Hosts: Kyle Krull & Anthony Corsaro (AC) #regenerativeagriculture #regenerativefarming #regenerativefoodsystems #cpg #regenbrands #food #beverage #podcast #sustainability #innovation #entrepreneurship #startups #business

Sustainability sucks… And it just really doesn’t sell (at least at scale) So while sustainability messaging is important, it’s just not enough to drive real behavior change with a large amount of average consumers. 🎯  We need to refine the messaging frame for regenerative agriculture. The emerging link between healthy soil and nutrient-dense, tasty food is a compelling story for consumers. 🌱 Healthy soil equals healthier, more flavorful food — something consumers can intuitively grasp. 🎯 Focus on nutrition, taste, and health benefits instead of abstract sustainability goals to connect more deeply with the audience. Let’s shift the conversation and highlight the direct benefits that regenerative practices bring to our tables. ReGen Brands Podcast #86 - Ryan Pintado-Vertner @ Smoketown, LLC Hosts: Kyle Krull & Anthony Corsaro (AC) #regenerativeagriculture #regenerativefarming #regenerativefoodsystems #cpg #regenbrands #food #beverage #podcast #sustainability #innovation #entrepreneurship #startups #business 

You can’t solve a customer’s problem until you understand the pain. So while knowledge might be power. Empathy is the key to true understanding. And to drive real demand for regenerative products, brands need a deeper understanding of what motivates consumers beyond the surface-level appeal of sustainability. Ryan shares how brands can: 🔍 Share existing consumer research to amplify insights 📊 Commission new studies to fill knowledge gaps 🤝 Aggregate these insights for actionable strategies Empathy is key to building regenerative campaigns that truly resonate with consumers. ReGen Brands Podcast #86 - Ryan Pintado-Vertner @ Smoketown, LLC Hosts: Kyle Krull & Anthony Corsaro (AC) #regenerativeagriculture #regenerativefarming #regenerativefoodsystems #cpg #regenbrands #food #beverage #podcast #sustainability #innovation #entrepreneurship #startups #business 

Reaching consumers with regen will require…? 👉  Collaboration To accelerate the regenerative movement, brands must unite for a common cause. The organic movement took decades to gain momentum — imagine if we had started collaborating sooner. The regenerative movement has the potential to grow faster with more stakeholders working together to drive awareness and action. Ryan emphasizes that we need two parallel efforts: 1️⃣ Collective action to promote the regenerative story (awareness) 2️⃣ Individual brand strategies focused on delivering tangible benefits like nutrient density, health, and taste (demand) The time for collaboration is now 🌿 ReGen Brands Podcast #86 - Ryan Pintado-Vertner @ Smoketown, LLC Hosts: Kyle Krull & Anthony Corsaro (AC) #regenerativeagriculture #regenerativefarming #regenerativefoodsystems #cpg #regenbrands #food #beverage #podcast #sustainability #innovation #entrepreneurship #startups #business