Reforge

Launching AI products in large tech companies is no small feat. The landscape shifts constantly, and playbooks are few and far between. In this conversation, Alfredo Garcia and Marily Nika, will cut through the complexity and share their hard-earned lessons for launching AI products. This event will cover: Crafting winning strategies for AI product design and launch Securing executive buy-in and approval Product reviews - different types, outcomes, and strategies for each type Building operating models that drive successful AI launches 🔗 Register here (it's 𝘧𝘳𝘦𝘦): https://lnkd.in/gGDrVc3r

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating at the level of a FAANG company! Main ideas: 📊 How to start building metrics understanding & empathy on your team 🏃♀️Crawl → Walk → Run framework for kickstarting your experimentation journey 🌟 What “good” actually looks like at scale 🔗 Register here (it's 𝘧𝘳𝘦𝘦): https://lnkd.in/ghb5BfGw

Planning has become a complex, draining task for product teams — navigating annual plans, setting goals, building roadmaps, and sharing strategies has felt heavy and tiring. Pressure for precision from investors and leadership, coupled with demands for visibility from product leaders, often results in stress and unvalidated commitments. We've entered a new Product Era and Tara Goldman and Mackenzie Hughes are here to help untangle what’s ahead and share how we must embrace new ways of working to ensure it benefits us all. Instead of focusing on the pitfalls, our event will: 🏁 Uncover practical ways to streamline and elevate your planning process 💯 Share both strategic and tactical tips for product teams at all levels 🏆 Provide actionable insights to make planning simpler and outcome-driven 🔗 Register here (it's 𝘧𝘳𝘦𝘦): https://lnkd.in/gYveTcDj

AI is no longer optional - it’s a must have for all products. Join Cy Khormaee, AI Product Leader and current VP of Product at Attentive, to discover how product managers can lead their products into the AI era. In this session, Cy will help you cut through the noise and make AI work for your product—offering real-world insights, frameworks, and strategies to help you stay ahead in the rapidly evolving AI landscape. Whether you're just beginning to integrate AI or looking to scale your AI-powered solutions, you'll walk away with practical tools to drive AI adoption and product success. What you'll learn: 🤖 𝗔𝗜 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Learn the 4 AI Forces to position your product in an evolving market. Cy will share real-world case studies to help you apply these strategies directly to your product. 🎨 𝗠𝗼𝗱𝗲𝗹 𝗗𝗲𝘀𝗶𝗴𝗻: Get a step-by-step guide on transforming your product workflows and data into powerful AI models. ⏩ 𝗔𝗜 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Discover how to manage non-deterministic AI projects with the new tools and processes—Jira can’t solve everything! 📈 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗔𝗱𝗼𝗽𝘁𝗶𝗼𝗻: Customers are both curious about and cautious of AI. Get a roadmap to building trust with customers to earn the right to deploy and expand your AI offerings. This event is perfect for product managers looking to expand their AI expertise, enhance their product management skills, and lead AI strategy in their organizations. If you’re looking to transform your product and advance your career, this is a must-attend event for you! 🔗 Register here (it's 𝘧𝘳𝘦𝘦): https://lnkd.in/gQRqw9FA

AI has moved beyond being just a buzzword; early adopters are already leveraging it to boost the efficiency of their growth systems. Embrace the AI evolution to create a high-performing growth system with AI-powered workflows by learning from Chang Chen, adviser and former GTM leader at Otter.ai, Bardeen, and Microsoft. We'll cover: 🖼️ A framework for 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗳𝗼𝗿 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗔𝗜 💼 𝗥𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗼𝗳 𝗔𝗜-𝗱𝗿𝗶𝘃𝗲𝗻 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀: from content creation and SEO to influencer campaigns and churn reduction 💡𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗼𝗻 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝗔𝗜 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 with human oversight for optimal results 🔗 Register here (it's 𝘧𝘳𝘦𝘦): https://lnkd.in/gt7C44WT

Join Jamie A. Lee (Advisor at Stripes, previously Maven, Nike, Vital Proteins, Walmart) to learn actionable strategies you can still implement, drawing from 15+ years of eCommerce experience and Black Friday Cyber Monday success at Fortune 100 companies (Nike, Walmart, Sony, EA) and emerging brands (Everlane, Vital Proteins). 

Join Keith Jones from OpenAI and Everett Berry from Clay as they explore the role of AI in revenue operations. Keith and Everett will be cover examples from B2B SaaS and subscription-based products.

In this session, Diana Stepner (Cofounder at Product Gold) will dive deep into advanced applications of product sense. We'll explore how to refine and evolve your product sense in complex, rapidly changing environments such as we are facing today with AI and LLMs. Learn strategies to leverage your intuition more effectively, navigate ambiguous market signals, and make high-impact decisions that drive product success. This talk will challenge you to push the boundaries of your product sense and apply it in novel ways to stay ahead in today's competitive landscape. You will: 🔎 Master techniques to keep your product sense sharp and relevant in fast-evolving markets and technologies 💡 Learn how to apply product sense in regulated industries or when direct customer access is limited ⚡ Discover methods to blend customer empathy, market trends, and emerging tech for product sense breakthroughs 🔗 Register here (it's 𝘧𝘳𝘦𝘦): https://lnkd.in/eQBq9nKj

Join Kira Klaas, brand strategy expert, current VP, Corporate Marketing at Later, and former leader at Brex, Notion, and Gusto, as she unpacks the dos and don'ts of AI branding in tech. In this talk, Kira will share insights from her recent analysis of AI marketing trends and offer actionable strategies for effectively positioning AI products and features. What you'll learn: 🤔 𝗛𝗼𝘄 𝘁𝗼 𝗱𝗲𝗰𝗶𝗱𝗲 𝘄𝗵𝗲𝗻 (𝗮𝗻𝗱 𝘄𝗵𝗲𝗻 𝗻𝗼𝘁) 𝘁𝗼 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝗔𝗜 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴, with real-world examples from leading tech companies 🔥 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗲𝗺𝗽𝗵𝗮𝘀𝗶𝘇𝗶𝗻𝗴 𝘂𝘁𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝘂𝘀𝗲𝗿 𝘃𝗮𝗹𝘂𝗲 over buzzwords, focusing on how AI complements and enhances human capabilities 📚 𝗖𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝗶𝗲𝘀 𝗼𝗳 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗻𝗱 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗔𝗜 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗲𝘀, with actionable takeaways for your own marketing efforts This event is ideal for marketing leaders, product managers, and founders looking to refine their AI branding strategy and stand out in an increasingly saturated market. Attendees will gain practical insights to apply to their own products and marketing initiatives. 🔗 Register here (it's 𝘧𝘳𝘦𝘦): https://lnkd.in/grikDSYA

Join Dorian Kendal (Former CMO at Netlify) for a powerful session on Defining or Refining Your GTM Strategy, featuring Netlify’s growth journey as a case study. In this session, Dorian will: 🏃♂️Walk you through a flexible 6-step GTM framework, whether you're building your first strategy or reworking an existing one, covering everything from market assessment to crafting a message that drives impact. ⬆️ Highlight how Netlify expanded into the Enterprise space, demonstrating how they applied each step to make the move up-market 🎯 Share real-world examples of the challenges and successes of leading a company through a market shift, with actionable insights on aligning your organization around a new direction. This session is ideal for businesses ready to establish or fine-tune their go-to-market strategy and tap into new market opportunities. 🔗 Register here (it's 𝘧𝘳𝘦𝘦): https://lnkd.in/eEXU4j_E